The Normative Social Influence on Eco-Friendly Consumer Behavior: The Moderating Effect of Environmental Marketing Claims

2012 ◽  
Vol 30 (1) ◽  
pp. 4-18 ◽  
Author(s):  
Hanna Kim ◽  
Eun-Jung Lee ◽  
Won-Moo Hur
Keyword(s):  
Consumer Behavior ◽  
Social Influence ◽  
Moderating Effect ◽  
Environmental Marketing ◽  
Normative Social Influence

scholarly journals A construal-level approach to hedonic and utilitarian shopping orientation

2021 ◽  
Author(s):  
Daniele Scarpi
Keyword(s):  
Consumer Behavior ◽  
Construal Level Theory ◽  
Moderating Effect ◽  
Construal Level ◽  
Shopping Orientation ◽  
Shopping Orientations ◽  
Construal Levels ◽  
The Relationship

AbstractSeveral studies in consumer behavior have focused on consumers’ shopping orientation in terms of hedonic and utilitarian shopping. The present research advances a different perspective examining hedonic and utilitarian shopping orientations with the theoretical lenses of construal-level theory. Results from two studies indicate that hedonism relates to higher and utilitarianism to lower construal levels (Study 1). Consequently, individuals tend to prefer desirability-related options when shopping hedonically, and feasibility-related options when shopping in a utilitarian way (Study 2). The findings further show a moderating effect of construal level on the relationship between shopping orientation and choice, consistent with construal-level theory.

Social Influence and Consumer Behavior

2013 ◽  
Vol 40 (2) ◽  
pp. iii-v ◽  
Author(s):  
Darren Dahl
Keyword(s):  
Consumer Behavior ◽  
Social Influence

Incorporating Normative Social Influence into a Diffusion Model

1991 ◽  
Vol 68 (3_suppl) ◽  
pp. 1185-1186 ◽  
Author(s):  
Richard H. Evans
Keyword(s):  
Social Influence ◽  
Diffusion Model ◽  
Newton’S Method ◽  
Business School ◽  
Newton's Method ◽  
School Students ◽  
Athletic Shoes ◽  
Normative Social Influence

This research examined a diffusion model that included normative social influence. Findings were based on responses of 137 undergraduate business school students who served as subjects and examined the product, athletic shoes, and indicate that normative social influence may be included in the diffusion model by using Newton's Method to provide a good fit with the data.

The Moderating Effect of Motivation to Comply and Perceived Critical Mass in Smartphones' Adoption

2018 ◽  
Vol 14 (3) ◽  
pp. 21-38 ◽  
Author(s):  
Abdou Illia ◽  
Assion Lawson-Body ◽  
Simon Lee ◽  
Gurkan I Akalin
Keyword(s):  
Social Influence ◽  
Critical Mass ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
The Other ◽  
Perceived Ease Of Use ◽  
Other Hand ◽  
The One ◽  
The Relationship

The testing of the technology acceptance model over the years has shown that its explanatory power is about 50%; which led researchers to revisit the model in an attempt to gain a better understanding of technology adoption. Some of the studies found social influence to be a key factor, but others have yielded mixed results. This article questions the assumption made in some previous studies that most people would comply with social influence. Using data collected from 210 smartphone users, we investigated the moderating effect of motivation to comply on the relationship between social influence, on the one hand, and perceived usefulness and perceived ease-of-use on the other hand. Also, based on the theory of critical mass, we investigated the moderating effect of the perceived critical mass on the relationship between perceived usefulness and perceived ease of use on the one hand, and actual usage on the other hand. The results showed a significant moderating effect of both motivation to comply and perceived critical mass. Theoretical and practical implications are discussed.

scholarly journals Normative Social Influence is Underdetected

2008 ◽  
Vol 34 (7) ◽  
pp. 913-923 ◽  
Author(s):  
Jessica M. Nolan ◽  
P. Wesley Schultz ◽  
Robert B. Cialdini ◽  
Noah J. Goldstein ◽  
Vladas Griskevicius
Keyword(s):  
Social Influence ◽  
Normative Social Influence
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