Social Influence and Consumer Behavior

2013 ◽  
Vol 40 (2) ◽  
pp. iii-v ◽  
Author(s):  
Darren Dahl
Keyword(s):  
Consumer Behavior ◽  
Social Influence

scholarly journals Effects Of Social Media On E-Commerce: Social Influence & Consumer Behavior Within The Parent Community

2021 ◽  
Author(s):  
Kelly Massad
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Social Influence ◽  
Social Influences ◽  
Purchasing Behaviour ◽  
Media Channels

Social media channels are being used as a way to market products and services. Some of those who utilize the advantages of these social media channels are parents who depend on the opinions of other parents to provide them with genuine reviews on e-commerce products and services. In examining the effects social media has on e-commerce businesses through social influences and consumer behavior, it is evident that social media influencers impact the purchases people are making. In this paper, I explore a variety of theories that provide evidence of social media influencers having an effect on purchasing behaviour. I will argue that parent bloggers have committed to creating an interactive and close-knit parent community through their personal anecdotes and posts. Thus, as parent bloggers maintain this community, they enable new levels of trust, affecting the purchasing behaviors of their followers.

scholarly journals PENGARUH PERSEPSI KEGUNAAN, PENGARUH SOSIAL DAN KEBIASAAN TERHADAP NIAT BERALIH PADA PENGGUNA DOMPET DIGITAL

2021 ◽  
pp. 777
Author(s):  
Erika Rahma Kusuma Dewi ◽  
Yessy Artanti
Keyword(s):  
Data Analysis ◽  
Consumer Behavior ◽  
Linear Regression ◽  
Data Collection ◽  
Social Influence ◽  
Multiple Linear Regression ◽  
Perceived Usefulness ◽  
Probability Sampling ◽  
Age Range ◽  
Digital Wallet

As technology evolves, the use of e-wallet is increasing in Indonesia. However, the increasing use of e-wallet indicates uncertain consumer behavior in the choice of e-wallet brands. OVO is the e-wallet with the largest users in Indonesia in 2019. Meanwhile in 2020 the digital wallet with the largest user in Indonesia is ShopeePay. This study aims to analyze the effects of perceived usefulness, social influence, and habit on switching intention OVO users to ShopeePay. This research uses non probability sampling and judgemental sampling with characteristic of respondents were OVO users, are looking for information about ShopeePay with an age range of 20-40 years as many 200 respondents. Data collection was carried out by distributing online questionnaires. Data analysis teqniques using multiple linear regression. The results of this study examined while perceived usefulness, social influence, and habit had significant effects on switching intention

The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival

2017 ◽  
Vol 76 ◽  
pp. 245-254 ◽  
Author(s):  
Xiaoyu Xu ◽  
Qi Li ◽  
Lifang Peng ◽  
Tzyh-Lih Hsia ◽  
Chih-Jung Huang ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Social Influence ◽  
Online Shopping ◽  
The Impact

scholarly journals Effects Of Social Media On E-Commerce: Social Influence & Consumer Behavior Within The Parent Community

2021 ◽  
Author(s):  
Kelly Massad
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Social Influence ◽  
Social Influences ◽  
Purchasing Behaviour ◽  
Media Channels

Social media channels are being used as a way to market products and services. Some of those who utilize the advantages of these social media channels are parents who depend on the opinions of other parents to provide them with genuine reviews on e-commerce products and services. In examining the effects social media has on e-commerce businesses through social influences and consumer behavior, it is evident that social media influencers impact the purchases people are making. In this paper, I explore a variety of theories that provide evidence of social media influencers having an effect on purchasing behaviour. I will argue that parent bloggers have committed to creating an interactive and close-knit parent community through their personal anecdotes and posts. Thus, as parent bloggers maintain this community, they enable new levels of trust, affecting the purchasing behaviors of their followers.

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