scholarly journals A construal-level approach to hedonic and utilitarian shopping orientation

2021 ◽  
Author(s):  
Daniele Scarpi
Keyword(s):  
Consumer Behavior ◽  
Construal Level Theory ◽  
Moderating Effect ◽  
Construal Level ◽  
Shopping Orientation ◽  
Shopping Orientations ◽  
Construal Levels ◽  
The Relationship

AbstractSeveral studies in consumer behavior have focused on consumers’ shopping orientation in terms of hedonic and utilitarian shopping. The present research advances a different perspective examining hedonic and utilitarian shopping orientations with the theoretical lenses of construal-level theory. Results from two studies indicate that hedonism relates to higher and utilitarianism to lower construal levels (Study 1). Consequently, individuals tend to prefer desirability-related options when shopping hedonically, and feasibility-related options when shopping in a utilitarian way (Study 2). The findings further show a moderating effect of construal level on the relationship between shopping orientation and choice, consistent with construal-level theory.

The influence of leader empowerment behaviour on employee creativity

2020 ◽  
Vol 58 (12) ◽  
pp. 2681-2703 ◽  
Author(s):  
Xuemei Liu ◽  
Zhiwei Zhu ◽  
Zheng Liu ◽  
Chunyan Fu
Keyword(s):  
Cognitive Flexibility ◽  
Construal Level Theory ◽  
Moderating Effect ◽  
Theory And Practice ◽  
Construal Level ◽  
Employee Creativity ◽  
Content Type ◽  
Mediating Role ◽  
The Relationship

PurposeThis study, based on construal level theory, aims to examine the influential mechanism of leader empowerment behaviour on employee creativity. Specifically, it examines the mediating role of cognitive flexibility between leader empowerment behaviour and employee creativity, along with the moderating effect of consideration of future consequences (CFC) on this linkage.Design/methodology/approachA two time-point survey study (n = 214) was conducted to collect information from leaders and employees in terms of mutual evaluation in several Chinese industries. To effectively avoid common source bias, this survey was conducted through pairing leaders and employees. During the survey, the supervisors and subordinates were double-blinded. Correlation analysis and hierarchical regression analysis were used to test the research hypotheses.FindingsFirstly, leader empowerment behaviour can significantly predict employee creativity. Second, cognitive flexibility plays a partial mediating role in the linkage between leader empowerment behaviour and employee creativity. Thirdly, CFC moderates the relationship between leadership empowerment behaviour and cognitive flexibility. The mediating role of cognitive flexibility underlies the overall moderating effect of CFC on the relationship between leader empowerment behaviour and employee creativity.Research limitations/implicationsWe used construal level theory to explain the influence of the mechanism of leader empowerment behaviour on employee creativity. In this manner, this study bridges the gap between theory and practice, as well as enriching the research on leader empowerment behaviour and employee creativity, especially in the Chinese context. Moreover, our study has several practical managerial implications, based on the importance of employee creativity. It inspires the implementation of leader empowerment behaviour, cultivation of employee creativity and introduction of several procedures.Originality/valueThis paper discusses the influential mechanism of leader empowerment behaviour on employee creativity from a new perspective and explains the process of encouraging employee creativity through information-processing methods. It mainly highlights the application of construal level theory to discuss employee creativity and develops a new research frame for employee creativity. Leaders can raise employee creativity through leader empowerment behaviour.

Explaining the Complex Effect of Construal Level on Moral and Political Attitudes

2020 ◽  
Vol 29 (2) ◽  
pp. 115-120
Author(s):  
Sinan Alper
Keyword(s):  
Political Attitudes ◽  
Core Values ◽  
Construal Level Theory ◽  
Thinking Styles ◽  
Construal Level ◽  
Complex Effect ◽  
Construal Levels ◽  
The Relationship

The literature on construal-level theory has provided a rich but complex set of findings regarding how abstract and concrete construals affect moral and political attitudes. One set of findings suggests that abstractness sharpens and polarizes moral and political judgments, whereas other findings suggest the opposite. In this article, I first review and explain both sets of findings. Second, I argue that it is possible to reconcile seemingly contradictory results by considering (a) the interpersonal variation in core values, (b) the confounding effects of utilitarian and deontological thinking styles, and (c) potentially different effects of different manipulations of abstractness. I conclude by arguing that consideration of these factors would resolve the complexity in the relationship between construal levels and moral and political attitudes.

Art Beyond Art’s Sake: The Influence of Artistic Cues on Prosocial Choice

2017 ◽  
Vol 36 (1) ◽  
pp. 22-40
Author(s):  
Dooiee Kim ◽  
Sang-Hoon Kim
Keyword(s):  
Choice Experiment ◽  
Psychological Distance ◽  
Construal Level Theory ◽  
Construal Level ◽  
The Relationship

In this study, we examined whether exposure to art can promote an abstract mindset. Specifically, based on construal level theory, we tested the relationship between artistic cues and an abstract mindset, and how this mindset could in turn impact prosocial choice. Experiment 1 ( N = 54) revealed that artistic cues lead participants to consider more abstract features than concrete features. In Experiment 2 ( N = 83), it was shown that the effect of artistic cues on an abstract mindset is mediated by psychological distance. In addition, this abstract mindset was shown to mediate the link between artistic cues and prosocial choice. The findings of this study highlight the mechanisms that extend the effects of art beyond preference to choice and thought.

scholarly journals Improving temporal consistency of preferences: The influence of mental construal

2018 ◽  
Vol 14 (4) ◽  
pp. 949-965
Author(s):  
Asli Elif Aydin
Keyword(s):  
Experimental Design ◽  
Mental Representations ◽  
Construal Level Theory ◽  
Construal Level ◽  
Temporal Consistency ◽  
Electronic Products ◽  
Mental Construal ◽  
Construal Levels ◽  
High Level ◽  
Over Time

Majority of the current literature on mental construal has focused on effects of varying construal levels on preference shifts whereas this research investigates the influence of mental construal on the change of preference consistency over time. Building on construal level theory, we propose that high-level construal, which creates abstract, and decontextualized mental representations, leads individuals to more consistent preferences than low-level construal, which creates concrete, and contextualized mental representations. Furthermore we examine the effect of having a matching versus non-matching construal level at two different evaluation instances, on achieving greater extents of consistency. To test this prediction a mixed experimental design is employed, in which participants evaluated electronic products at two different sessions. It is demonstrated that when participants have the same construal level at two points in time, their evaluations become similar since they mentally construe the objects in the same way whereas when the construal level differs at these two points, participants focus on different aspects of the products, form different evaluations and have less consistent preferences.

scholarly journals IT Process Alignment in Business Strategy: Examining the Role of Transactional Leadership and Organization Culture

Information ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 237
Author(s):  
Yongming Wang ◽  
Muhammad Toseef ◽  
Yingmei Gong
Keyword(s):  
Information Processing ◽  
Consumer Behavior ◽  
Transactional Leadership ◽  
Business Process ◽  
Organization Culture ◽  
Moderating Effect ◽  
The Impact ◽  
The Relationship ◽  
Process Alignment

Information technology (IT) is a competitive path and offers the entrepreneurial opportunity of accumulating business knowledge in capturing consumer behavior. This study employed a conceptual framework to investigate the information processing facet of IT–business alignment under the impact mechanism of transactional leadership in the manufacturing sector of Yunnan Province, China. Specifically, organization culture is taken as a moderating factor extracted from situational theory and has been highlighted as important in previous organizational research. This study aimed at investigating the impact of transactional leadership on IT–business process alignment and studying the moderating effect of organizational culture on the relationship between transactional leadership and IT–business process alignment. The empirical findings reveal that contingent reward and management by exception behaviors of entrepreneurs are significant drivers of IT–business process alignment. Furthermore, market culture had a moderating effect on the relationship between entrepreneurs’ transactional behaviors and IT–business process alignment. Similarly, hierarchy culture exerts a moderating effect on the path between contingent rewarding behavior and IT–business process alignment. Here, it exerts an insignificant moderating effect on the management by exception behavior and IT–business process alignment path. The study findings mainly reveal the association of transactional leadership with IT–business process alignment, along with the moderating role of organizational culture. This study contributes to the literature on business knowledge by showcasing empirical evidence—how information processing aids entrepreneurial behavior to capture market opportunities and consumer behavior.

scholarly journals The Relationship between Experience and Demographic Variables on Concern with Apparel Fit in Online Context

2019 ◽  
Vol 13 (1) ◽  
pp. 11
Author(s):  
Moudi Almousa
Keyword(s):  
Consumer Behavior ◽  
Significant Relationship ◽  
Exploratory Study ◽  
Online Shopping ◽  
Demographic Variables ◽  
Previous Experience ◽  
Purchase Decision ◽  
Shopping Orientation ◽  
The Relationship ◽  
Apparel Fit

Although apparel fit and size has been investigated in previous research, it is yet to be test to understand apparel consumer behavior in ecommerce and their concern with being unable to try on clothing or imagine fit/size before making purchase decision. Therefore, the purpose of this exploratory study was to examine the relationship between concern with inability to try on clothing and imagining size/fit in online context and their relationship with demographic variables and previous experience. While these study findings indicated no significant relationship between demographic variables and apparel online shopping orientation, other psychographic variable should be explored.

Construal Level Theory and Consumer Behavior

2007 ◽  
Vol 17 (2) ◽  
pp. 113-117 ◽  
Author(s):  
N LIBERMAN ◽  
Y TROPE ◽  
C WAKSLAK
Keyword(s):  
Consumer Behavior ◽  
Construal Level Theory ◽  
Construal Level

Halal violation episode: does severity and trust recovery impact negative consumption behavior?

2017 ◽  
Vol 8 (4) ◽  
pp. 686-710 ◽  
Author(s):  
Nor Asiah Omar ◽  
Zuraidah Zainol ◽  
Chan Kuan Thye ◽  
Nordiana Ahmad Nordin ◽  
Muhamad Azrin Nazri
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Moderating Effect ◽  
Consumer Trust ◽  
Content Type ◽  
Consumption Behavior ◽  
Modelling Techniques ◽  
Klang Valley ◽  
The Relationship ◽  
A Company

Purpose Managing trust recovery in case of violation of halal products should be seen in light of the severity of violation as perceived by the consumer. This study aims to investigate how the severity of violation on halal directly impact negative consumer behavior (avoidance, boycott and revenge), and its moderating effect on the relationship between trust recovery and avoidance, boycott and revenge. Design/methodology/approach In total, 212 questionnaires were distributed amongst customers who were aware and/or had experienced the violation of a halal product in Klang Valley, Malaysia – each of whom were selected using convenience sampling methods. Data were analyzed using descriptive statistics and structural equation modelling techniques, were partial least squares (PLS) software was used to measure the direct and indirect relationships between the variables. Findings The results of this investigation showed that trust recovery and negative consumer behavior are negatively related; severity is positively related to avoidance, boycott and revenge; and severity moderates the relationship between trust recovery and avoidance. Research limitations/implications Empirically, it was found that severity and trust recovery are a significant component that influence negative consumption behavior. This study has significant implications alongside research implications despite some limitations. Practical implications In a severe violation case, a company needs to ensure that the strategy to fix the problem is genuine and trustworthy, as consumer trust on the recovery action by company is significance to influence customer avoidance in consuming the company’s product. Originality/value The uniqueness of this study exists in the fact that it is the first known one to concentrate on halal violation and examine the moderating effect of severity of halal violation on the relationship between trust recovery and negative consumer behaviors (avoidance, boycott and revenge).

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