How Small Business can Use Consumer Shopping Types as a Planning Tool

1981 ◽  
Vol 6 (1) ◽  
pp. 36-47 ◽  
Author(s):  
David J. Lill ◽  
Robin T. Peterson ◽  
Larry C. Wall
Keyword(s):  
Small Business ◽  
Empirical Evidence ◽  
Market Segmentation ◽  
Buyer Behavior ◽  
Planning Tool ◽  
Business Managers ◽  
Orientation Model ◽  
Retail Strategy ◽  
Shopping Orientation ◽  
Potential Tool

The empirical evidence presented in this article suggests practical ways of designing retail strategies based on consumer shopping orientations. It appears that such an orientation model is as applicable to small business managers as it is to their larger business counterparts. Certainly, localized market segmentation by shopping orientation is a potential tool for both large and “small” business firms. The article discusses several orientations, their relationship to buyer behavior and concludes with retail strategy applications.

Adopting the Entrepreneurial Process in the Study of Information Systems and Small Business

2003 ◽  
pp. 1-14
Author(s):  
M. Gordon Hunter ◽  
Wayne A. Long
Keyword(s):  
Decision Making ◽  
Information Systems ◽  
Small Business ◽  
Small Businesses ◽  
Strategic Orientation ◽  
Business Managers ◽  
Entrepreneurial Process

This document suggests the adoption of the Theory of Entrepreneurship by researchers who investigate the use of information systems by small businesses. The majority of existing research into this area tends to adopt results determined from investigations of larger businesses. Thus, the uniqueness of small business is not considered. Concepts such as strategic orientation, decision-making, and resource poverty contribute to the unique situation and approach taken by small business managers. The Theory of Entrepreneurship responds to these concepts. The framework suggests that organizations evolve and that entrepreneurs throughout this evolution face various challenges. The components of the Theory of Entrepreneurship are described here, in concert with the challenge to researchers to consider adopting this framework when conducting investigations into how information systems may be employed to support small business.

The Use of Accounting Information in the Small Business Firm's Planning and Control Process

1980 ◽  
Vol 4 (4) ◽  
pp. 44-57 ◽  
Author(s):  
Patrick M. Dunne ◽  
Dee E. Ezell ◽  
Arthur T. Roberts
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Accounting Information ◽  
Control Process ◽  
Policy Formulation ◽  
Financial Accounting ◽  
Business Managers ◽  
Planning And Control ◽  
Current State ◽  
And Control

The need for information relative to the current state of business affairs and the potential impact upon operations including future opportunities should be recognized, both in planning and execution of plans. The use of accounting information as a basis for necessary analysis and interpretation is relatively simple and effective approach for small business managers. This article details the utlization of modularized contribution margin income statements and their contribution to the decision-making and policy formulation processes. The segmented approach to financial accounting and reporting affords the level of visualization and control that small businesses require.

Labor Market Segmentation in Small Business?

1983 ◽  
Vol 8 (2) ◽  
pp. 7-14 ◽  
Author(s):  
Karl-Heinz Schmidt
Keyword(s):  
Labor Market ◽  
Small Business ◽  
Market Segmentation ◽  
Structural Changes ◽  
West Germany ◽  
Main Question ◽  
Market Theory ◽  
Labor Market Segmentation ◽  
Employment Fluctuations ◽  
The One

The structural changes of the labor market in the industrialized economies have become an important topic of labor market research and practical labor market policy. Yet, little progress has been realized hitherto concerning the market position of different qualities of labor occupied in small business enterprises. Referring to West-European countries, and especially to West Germany, the following article gives some insight into the functioning of the tripartite labor market and its consequences for the employment fluctuations in very small enterprises on the one hand and in big firms on the other. The main question is whether small business is marked by labor market segmentation in the same way as it has been stated for big firms by the recent development of labor market theory.

A Model for Location and Development Decision Making

1982 ◽  
Vol 7 (2) ◽  
pp. 3-11 ◽  
Author(s):  
Joseph F. Singer ◽  
Patrick J. Sarb
Keyword(s):  
Decision Making ◽  
Small Business ◽  
Site Selection ◽  
Rapid Growth ◽  
Development Planning ◽  
New Venture ◽  
Business Managers ◽  
Growth Area ◽  
Impact Planning

This paper presents a methodology which can assist small business managers making development decisions in growth communities. Development impact planning implications associated with the socioeconomic dynamics of the four types of communities identified in this analysis are discussed. These implications may prove useful in site selection and preliminary development planning for the small business operator located within, or considering a new venture in, a rapid growth area.

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