Cross-Cultural Difference in Product Preference in Consumer Review-Based Text Mining Methods: a Case Study on Smart Band

Author(s):  
Cai Wang ◽  
Myung Hwan Yun

The aim of this study is to compare the cross-cultural differences in product preference among users from different countries, taking Mi band 3 as a case study. With the development of global market, more and more products and services are sold across the globe. Users from different cultures have different behaviors, cognitive styles, and value systems. Therefore, product should be designed to meet the needs and preferences of users from different cultural groups. Compared to traditional research method such as survey questionnaire or interview that requires variety of foreigners as participants, text mining methods from online reviews save much more cost and time. We collected review data from the following three websites: Naver of South Korea, Jingdong of China, and Amazon of the United States. Text mining methods including opinion mining, sentiment analysis, and semantic network analysis were performed. Firstly, product aspects were extracted from reviews according to word frequency. This indicates how much users are paying attention to different aspects of the product. Fine-grained sentiment analysis was conducted to find out customer satisfaction with different product aspects. Then, the words most associated with each product aspect were listed. Cluster analysis was conducted and the topic of each cluster was summarized. Lastly, cross-cultural difference among three countries from the results was observed and discussed. Though there exist similar issues in product preferences among South Korea, China, and the United States, cross-cultural differences about Mi band 3 are shown in many product aspects. The outcome can suggest implications for making strategies in product internationalization and product localization for the global marketing of smart band.

Autism ◽  
2019 ◽  
Vol 23 (8) ◽  
pp. 1993-2006 ◽  
Author(s):  
Kristen Gillespie-Lynch ◽  
Nidal Daou ◽  
Maria-Jose Sanchez-Ruiz ◽  
Steven K Kapp ◽  
Rita Obeid ◽  
...  

Although stigma negatively impacts autistic people globally, the degree of stigma varies across cultures. Prior research suggests that stigma may be higher in cultures with more collectivistic orientations. This study aimed to identify cultural values and other individual differences that contribute to cross-cultural differences in autism stigma (assessed with a social distance scale) between college students in Lebanon ( n = 556) and those in the United States ( n = 520). Replicating prior work, stigma was lower in women than men and in the United States relative to Lebanon. Heightened autism knowledge, quality of contact with autistic people, openness to experience, and reduced acceptance of inequality predicted lower stigma. Collectivism was not associated with heightened stigma. Findings highlight the need to address structural inequalities, combat harmful misconceptions, and foster positive contact to combat stigma.


2010 ◽  
Vol 11 (1) ◽  
pp. 1-19 ◽  
Author(s):  
DOH CHULL SHIN

AbstractHow do contemporary publics understand happiness? What makes them experience it? Do conceptions and sources of their happiness vary across culturally different societies? This paper addresses these questions, utilizing the 2008 round of the AsiaBarometer surveys conducted in six countries scattered over four different continents. Analyses of these surveys, conducted in Japan, China, and India from the East; and the United States, Russia, and Australia from the West, reveal a number of interesting cross-cultural differences and similarities in the way the people of the East and West understand and experience happiness. Specifically, the former are much less multidimensional than the latter in their conceptions of happiness. Yet, they are alike in that their sense of relative achievement or deprivation is the most pervasive and powerful influence on happiness.


2020 ◽  
Vol 10 (9) ◽  
Author(s):  
Erin R. Smith ◽  
Paul B. Perrin ◽  
Carmen M. Tyler ◽  
Sarah K. Lageman ◽  
Teresita Villaseñor

1997 ◽  
Vol 25 (3) ◽  
pp. 374-383 ◽  
Author(s):  
James A. Thorson ◽  
F. C. Powell ◽  
Ahmed M. Abdel-Khalek ◽  
James A. Beshai

Religiosity seems to moderate death anxiety, but not in all groups. The two constructs apparently are related mostly among those who are high in intrinsic religiosity or low in death anxiety, or both. Age seems to be an important factor in the development of this relationship. Samples from Kuwait (N = 294) and the United States (N = 279) completed instruments to assess death anxiety and intrinsic religious motivation. The Kuwaitis scored much higher than the Americans in both. State anxiety may have influenced the Kuwaitis’ death anxiety scores. Relationships and cross-cultural differences are examined.


Author(s):  
E.D. Gutiérrez ◽  
Ekaterina Shutova ◽  
Patricia Lichtenstein ◽  
Gerard de Melo ◽  
Luca Gilardi

Understanding cross-cultural differences has important implications for world affairs and many aspects of the life of society. Yet, the majority of text-mining methods to date focus on the analysis of monolingual texts. In contrast, we present a statistical model that simultaneously learns a set of common topics from multilingual, non-parallel data and automatically discovers the differences in perspectives on these topics across linguistic communities. We perform a behavioural evaluation of a subset of the differences identified by our model in English and Spanish to investigate their psychological validity.


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