The effects of motivations to go to the country on rural accommodation choice: A hybrid discrete choice model

2020 ◽  
pp. 135481662091206
Author(s):  
Isabel P Albaladejo ◽  
M Teresa Díaz-Delfa

Based on the theory of constructive consumer choice process, we propose that the rural accommodation choice process depends on motivationals of tourists to go to the country. Discrete choice models have frequently been used to explain and predict choices from a set of finite alternatives, such as the choice of accommodation, but using only cognitive attributes as explanatory variables. The hybrid discrete choice (HDC) model also allows us to take into account unobservable or latent variables, like the motivations, and incorporate them through a multiple indicator multiple cause (MIMIC) model. Data collected in Murcia (Spain) from a stated choice survey are used to estimate a multinomial logit model and two specifications of the HDC model. Our results find that motivations affect the probability of accommodation rural choice. Furthermore, the effect of the motivations is different depending on the attributes of the accommodation.

2020 ◽  
Vol 37 (02) ◽  
pp. 2050008
Author(s):  
Farhad Etebari

Recent developments of information technology have increased market’s competitive pressure and products’ prices turned to be paramount factor for customers’ choices. These challenges influence traditional revenue management models and force them to shift from quantity-based to price-based techniques and incorporate individuals’ decisions within optimization models during pricing process. Multinomial logit model is the simplest and most popular discrete choice model, which suffers from an independence of irrelevant alternatives limitation. Empirical results demonstrate inadequacy of this model for capturing choice probability in the itinerary share models. The nested logit model, which appeared a few years after the multinomial logit, incorporates more realistic substitution pattern by relaxing this limitation. In this paper, a model of game theory is developed for two firms which customers choose according to the nested logit model. It is assumed that the real-time inventory levels of all firms are public information and the existence of Nash equilibrium is demonstrated. The firms adapt their prices by market conditions in this competition. The numerical experiments indicate decreasing firm’s price level simultaneously with increasing correlation among alternatives’ utilities error terms in the nests.


1994 ◽  
Vol 31 (1) ◽  
pp. 65-75 ◽  
Author(s):  
Manohar U. Kalwani ◽  
Robert J. Meyer ◽  
Donald G. Morrison

In assessing the performance of a choice model, we have to answer the question, “Compared with what?” Analyses of consumer brand choice data historically have measured fit by comparing a model's performance with that of a naive model that assumes a household's choice probability on each occasion equals the aggregate market share of each brand. The authors suggest that this benchmark could form an overly naive point of reference in assessing the fit of a choice model calibrated on scanner-panel data, or any repeated-measures analysis of choice. They propose that fairer benchmarks for discrete choice models in marketing should incorporate heterogeneity in consumer choice probabilities, evidence for which is by now well documented in the marketing literature. They use simulated data to compare the performance of parametric and nonparametric benchmark models, which allow for heterogeneity in consumer choice probabilities, with the performance of the aggregate share-based benchmark model, which assumes consumers are homogeneous in their choice probabilities. They also assess the performance of two previously published consumer behavior models against the proposed fairer benchmark models that allow for heterogeneity in consumer choice probabilities. They find that one provides a significantly better fit than their more conservative benchmark models and the other performs less favorably.


2014 ◽  
Vol 136 (12) ◽  
Author(s):  
C. Grace Haaf ◽  
Jeremy J. Michalek ◽  
W. Ross Morrow ◽  
Yimin Liu

When design decisions are informed by consumer choice models, uncertainty in choice model predictions creates uncertainty for the designer. We investigate the variation and accuracy of market share predictions by characterizing fit and forecast accuracy of discrete choice models for the US light duty new vehicle market. Specifically, we estimate multinomial logit models for 9000 utility functions representative of a large literature in vehicle choice modeling using sales data for years 2004–2006. Each model predicts shares for the 2007 and 2010 markets, and we compare several quantitative measures of model fit and predictive accuracy. We find that (1) our accuracy measures are concordant: model specifications that perform well on one measure tend to also perform well on other measures for both fit and prediction. (2) Even the best discrete choice models exhibit substantial prediction error, stemming largely from limited model fit due to unobserved attributes. A naïve “static” model, assuming share for each vehicle design in the forecast year = share in the last available year, outperforms all 9000 attribute-based models when predicting the full market one year forward, but attribute-based models can predict better for four year forward forecasts or new vehicle designs. (3) Share predictions are sensitive to the presence of utility covariates but less sensitive to covariate form (e.g., miles per gallons versus gallons per mile), and nested and mixed logit specifications do not produce significantly more accurate forecasts. This suggests ambiguity in identifying a unique model form best for design. Furthermore, the models with best predictions do not necessarily have expected coefficient signs, and biased coefficients could misguide design efforts even when overall prediction accuracy for existing markets is maximized.


2018 ◽  
Vol 181 ◽  
pp. 03001
Author(s):  
Dwi Novi Wulansari ◽  
Milla Dwi Astari

Jakarta Light Rail Transit (Jakarta LRT) has been planned to be built as one of mass rail-based public transportation system in DKI Jakarta. The objective of this paper is to obtain a mode choice models that can explain the probability of choosing Jakarta LRT, and to estimate the sensitivity of mode choice if the attribute changes. Analysis of the research conducted by using discrete choice models approach to the behavior of individuals. Choice modes were observed between 1) Jakarta LRT and TransJakarta Bus, 2) Jakarta LRT and KRL-Commuter Jabodetabek. Mode choice model used is the Binomial Logit Model. The research data obtained through Stated Preference (SP) techniques. The model using the attribute influences such as tariff, travel time, headway and walking time. The models obtained are reliable and validated. Based on the results of the analysis shows that the most sensitive attributes affect the mode choice model is the tariff.


2016 ◽  
Vol 14 (4) ◽  
Author(s):  
Noordini Che Man ◽  
Harry Timmerman

Where to locate? It is one of the most important question in locating a business in a city. In the city center, business or firms are functioning as a dominant attractor of employment and also employment locations which linked the land use and transportation system. The objective of this paper is to describe the location model of firms in Kuala Lumpur area. Two important determinants of location choice model in this study are the accessibility measures and the suitability analysis indicators. The model focuses on the statistical technique for analyzing discrete choice data by using econometric and Geographic Information System software. The findings in this paper show that agriculture, mining, electricity, gas and water, transport and finance firms' type are mostly located outside of Kuala Lumpur's Central Business District area. Meanwhile, manufacturing, construction and wholesale firms' type are located in the Central Business District area. The result of this study will highlight the use of discrete choice models in the analysis of firm location decisions which will be a foundation to facilitate town planners and decision makers to understand the firm location decisions in their region.


2018 ◽  
Author(s):  
Saley Issa ◽  
Ribatet Mathieu ◽  
Molinari Nicolas

AbstractPolicy makers increasingly rely on hospital competition to incentivize patients to choose high-value care. Travel distance is one of the most important drivers of patients’ decision. The paper presents a method to numerically measure, for a given hospital, the distance beyond which no patient is expected to choose the hospital for treatment by using a new approach in discrete choice models. To illustrate, we compared 3 hospitals attractiveness related to this distance for asthma patients admissions in 2009 in Hérault (France), showing, as expected, CHU Montpellier is the one with the most important spatial wingspan. For estimation, Monte Carlo Markov Chain (MCMC) methods are used.


2016 ◽  
Vol 36 (3) ◽  
pp. 22 ◽  
Author(s):  
Juan Diego Pineda Jaramillo ◽  
Iván Reinaldo Sarmiento Ordosgoitia ◽  
Jorge Eliécer Córdoba Maquilón

Most Colombian freight is transported on roads with barely acceptable conditions, and although there is a speculation about the need for a railway for freight transportation, there is not a study in Colombia showing the variables that influence the modal choice by the companies that generate freight transportation. This article presents the calculation of demand for a hypothetical railway through a discrete choice model. It begins with a qualitative research through focus group techniques to identify the variables that influence the choice of persons responsible for the transportation of large commercial companies in Antioquia (Colombia). The influential variables in the election were the cost and service frequency, and these variables were used to apply a Stated Preference (SP) and Revealed Preference (RP) survey, then to calibrate a Multinomial Logit Model (MNL), and to estimate the influence of each of them. We show that the probability of railway choice by the studied companies varies between 67% and 93%, depending on differences in these variables.


2014 ◽  
Vol 2014 ◽  
pp. 1-8 ◽  
Author(s):  
Li Tang ◽  
Xia Luo ◽  
Yang Cheng ◽  
Fei Yang ◽  
Bin Ran

The stated choice (SC) experiment has been generally regarded as an effective method for behavior analysis. Among all the SC experimental design methods, the orthogonal design has been most widely used since it is easy to understand and construct. However, in recent years, a stream of research has put emphasis on the so-called efficient experimental designs rather than keeping the orthogonality of the experiment, as the former is capable of producing more efficient data in the sense that more reliable parameter estimates can be achieved with an equal or lower sample size. This paper provides two state-of-the-art methods called optimal orthogonal choice (OOC) andD-efficient design. More statistically efficient data is expected to be obtained by either maximizing attribute level differences, or minimizing theD-error, a statistic corresponding to the asymptotic variance-covariance (AVC) matrix of the discrete choice model, when using these two methods, respectively. Since comparison and validation in the field of these methods are rarely seen, an empirical study is presented.D-error is chosen as the measure of efficiency. The result shows that both OOC andD-efficient design are more efficient. At last, strength and weakness of orthogonal, OOC, andD-efficient design are summarized.


2019 ◽  
Vol 28 (2) ◽  
pp. 147-167
Author(s):  
Xiao Lu

In political science, data with heterogeneous units are used in many studies, such as those involving legislative proposals in different policy areas, electoral choices by different types of voters, and government formation in varying party systems. To disentangle decision-making mechanisms by units, traditional discrete choice models focus exclusively on the conditional mean and ignore the heterogeneous effects within a population. This paper proposes a conditional binary quantile model that goes beyond this limitation to analyze discrete response data with varying alternative-specific features. This model offers an in-depth understanding of the relationship between the explanatory and response variables. Compared to conditional mean-based models, the conditional binary quantile model relies on weak distributional assumptions and is more robust to distributional misspecification. The model also relaxes the assumption of the independence of irrelevant alternatives, which is often violated in practice. The method is applied to a range of political studies to show the heterogeneous effects of explanatory variables across the conditional distribution. Substantive interpretations from counterfactual scenarios are used to illustrate how the conditional binary quantile model captures unobserved heterogeneity, which extant models fail to do. The results point to the risk of averaging out the heterogeneous effects across units by conditional mean-based models.


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