Senior Citizen Homes: Search for a Viable Business Model

The case pertains to the decision regarding business model to be decided by the developer of a proposed senior citizen homes. Due to a number of reasons, enumerated in the study, the elderly people prefer to live in community living projects. The protagonist Mr Pankaj Pawa, MD, Pawa Group, wants a scalable Old Age Home (OAH) concept, which can be replicated across India. Accordingly, he has identified upper-middle-class senior citizens as the potential segment. As per his surveys, this segment is neglected till date. The project will need to be planned as a community project, where the residents become part of the community by sharing common resources. The developer’s main concern is selecting the best business model, which allows him to expand. Simultaneously, the project should not lead to his capital blockage as the real estate market has faced liquidity crisis. Furthermore, he needs to be convinced that the senior citizens are a financially viable customer segment, and an exclusive project for them will be self-sustaining in the long term.

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Statement of the Main Challenges of the Real Estate Market in China

Advanced Materials Research ◽

10.4028/www.scientific.net/amr.1079-1080.1199 ◽

2014 ◽

Vol 1079-1080 ◽

pp. 1199-1202

Author(s):

Cheng Fan ◽

Pei Chang ◽

Ru Hua Xie

Keyword(s):

Family Planning ◽

Real Estate ◽

The Elderly ◽

Developed Countries ◽

Real Estate Market ◽

Chinese Family ◽

Urbanization Process ◽

The Real ◽

The Real Estate ◽

The Real Estate Market

As a component of market economy, real estate is running and developing in the environment of politics, society, finance and internation. The most important influencing factors of the present Chinese real estate industry are national policy, population, urbanization level and the income of the residents. The most direct factor which influence the real estate market transaction is the change of Chinese population structure since family planning. This paper elaborates mainly through the search for an aging population present situation and challenge of the urbanization process to the real estate market. It is concluded that less than 30years, the effective implement of Chinese “family planning” is completed an average of 80 years of aging process in the developed countries, the urbanization process will also continue to push forward in the future. However, because of the influence of demographic dividend to weaken, the speed will be slowed. Finally five suggestions were given from five aspects on the elderly physiological psychological characteristics, design, production, structure and sales of real estate, based on the new demographic factors challenge of the current Chinese regional real estate.

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Housing Preferences in Various Stages of the Human Life Cycle

Real Estate Management and Valuation ◽

10.2478/remav-2020-0008 ◽

2020 ◽

Vol 28 (1) ◽

pp. 91-99

Author(s):

Sławomir Palicki

Keyword(s):

Real Estate ◽

Consumer Preferences ◽

Human Life ◽

Age Groups ◽

The Elderly ◽

Real Estate Market ◽

The Real ◽

The Real Estate ◽

The Real Estate Market ◽

Adult Lives

AbstractCustomer preferences on the real estate market have been a topic of scientific research for decades. Recently, a lot of attention has been given to the issue of housing attitudes and needs of chosen groups of buyers. Among them, a particular increase in interest in real estate meeting the needs of the elderly and young buyers has been observed. However, Polish literature lacks a holistic analysis of consumer preferences through their entire lives.The article recognizes the phenomenon of the changing preferences of potential real estate buyers depending on their current stage of life. All the age groups for a representative quota sample of Poznan citizens were asked to assess the importance of real estate cost factors. This allowed the housing attitudes of potential participants of the real estate market to be reconstructed in view of the changes in their adult lives. The conclusions drawn from the research might be useful for both academic discourse, and for practical application on the real estate market.

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