BUSSINES MODEL CANVAS SEBAGAI ALTERNATIF STRATEGI BISNIS KERAJINAN SEDOTAN PURUN DI DESA TUMBANG NUSA, KECAMATAN JABIREN KABUPATEN PULANG PISAU

This study aims to analyze the business model of the purun straw craft business in Tumbang Nusa Village and determine the strategy for developing the purun straw craft business model in Tumbang Nusa Village with the Bussines Model Canvas (BMC) approach. Purun straws in Tumbang Nusa village. This study uses descriptive research methods to collect detailed actual information that describes existing symptoms, identifies problems or examines prevailing conditions and practices. The results of the research on the canvas model business mapping that have been carried out, it turns out that the customer segment of the purun straw craftsmen has been diversified into Bussines to Bussines and Bussines to Consumer customers with marketing reach in the cities of Palangkaraya, Jakarta and Bali. The revenue stream element from straw craftsmen is only in the form of selling straws. Furthermore, the main resources used are production equipment, human resources, capital, transportation and communication tools with key activities in the form of production and marketing activities. Meanwhile, the main partnership that keeps the business running is the Liaison and the government. The last element in the form of a cost structure contains fixed costs and variable costs. After getting information from the business model environment and SWOT analysis, the changes to the existing canvas business model are obtained. In order for the production process to run more efficiently, the use of appropriate technology is added through production mechanization, while for the main activity promotional activities are added. Researchers suggest craftsmen can implement improvement strategies on the Business Model Canvas elements that focus on five elements, namely, Customer segments, Channels, Customer relationships, Key activities and Key partners so that operational activities are expected to be more effective

Hybrid Model Of Structural Equation Modeling Pls And Rfm (Recency, Frequency And Monetary) Model To Improve Bank Average Balance

As a business players, entrepreneurs certainly need bank products and supports that provide fast and easy services with wide-spread network in Indonesia. In this study, Structural Equation Model (SEM) identify the transaction that influence the average balance. The objects of the RFM segmentation on the selected transaction is to understand customer segment score and build a marketing strategy for each segment with different levels of loyalty for the Financial result of higher Average Balance. The segmentation results found three driver categories, High Recency, Mid Recency and Low Recency category. High Recency is considered Active customer where campaign category can be cross/up-selling and promotional accordingly with their Frequency and Monetary category. Mid Recency category is considered Risky customer where campaign category can be retention program accordingly with their Frequency and Monetary. Last, Low Recency is considered already Churn customer where campaign category is to conduct reactivation.

OPTIMALISASI WEBSITE UNIT BISNIS MENGGUNAKAN PENDEKATAN BUSINESS MODEL CANVAS

ABSTRAKTujuan dari penelitian ini adalah merumuskan ide bisnis berupa strategi optimalisasi website unit bisnis Salamah Aqiqah di CV Mitra Tani Farm serta menganalisis kelayakan rencana pengembangan bisnis secara finansial dan nonfinansial. Subjek penelitian ini adalah unit Salamah Aqiqah milik CV Mitra Tani Farm. Data penelitian berupa data primer dan sekunder. Pengumpulan data primer melalui wawancara mendalam dan data sekunder dikumpulkan dari laporan keuangan Salamah Aqiqah. Metode analisis data menggunakan analisis kualitatif berupa analisis finansial dan nonfinansial. Analisis finansial menggunakan analisis laba rugi dan R/C ratio, sedangkan analisis nonfinansial menggunakan business model canvas dan analisis SWOT. Hasil penerapan ini mengubah komponen elemen model bisnis, seperti adanya pengurangan agent marketing pada elemen channels, serta adanya penambahan komponen pada elemen customer segment, value proposition, customer relationships, key activities, key resources, key partners, revenue streams, dan cost structure. Berdasarkan hasil analisis nonfinansial sembilan elemen model bisnis pada pengembangan bisnis ini layak dilakukan. ABSTRACTThe purpose of this study is to formulate a business idea in the form of a website optimization strategy for the Salamah Aqiqah business unit at CV Mitra Tani Farm and analyze the feasibility of a financial and non-financial business development plan. The subject of this research is the CV Mitra Tani Farm business unit owned by CV MItra Tani Farm. Research data in the form of primary and secondary data. Primary data was collected through in-depth interviews and secondary data was collected from Salamah Aqiqah's financial statements. The data analysis method used qualitative analysis in the form of financial and non-financial analysis. Financial analysis uses profit and loss analysis and R/C ratio, while non-financial analysis uses business model canvas and SWOT analysis. The results of this application change the components of the business model elements, such as the reduction of marketing agents in the channels element, and the addition of components to the customer segment, value proposition, customer relationships, key activities, key resources, key partners, revenue streams and cost structure elements. Based on the results of the non-financial analysis, the nine elements of the business model in developing this business are feasible.

Customer Segmentation Using Machine Learning

Customer Segmentation is the process of division of customer base into several groups called as customer segments such that each customer segment consists of customers who have similar characteristics. Segmentation is based on the similarity in different ways that are relevant to marketing such as gender, age, interests, and miscellaneous spending habits.The customer segmentation has the importance as it includes, the ability to modify the programs of market so that it is suitable to each of the customer segment, support in business decisions; identification of products associated with each customer segment and to mange the demand and supply of that product; identifying and targeting the potential customer base, and predicting customer defection, providing directions in finding the solutions.

Strategi Bisnis PT Crowde Membangun Bangsa dengan Pendekatan Business Model Canvas (BMC)

PT Crowde Membangun Bangsa is a financial technology company that offers capital services for agricultural activities. With the concept of peer to peer lending (P2P), the company functions as a platform are to bring investors and customers together. To continue to grow and face competition in the future, PT Crowde Membangun Bangsa requires preparation and improvement of business models. This study aims to (1) map the business model applied at PT Crowde Membangun Bangsa, (2) Identify strengths, weaknesses, opportunities, and threats of the nine elements of the Business Model Canvas based on PT Crowde Build the Nation, (3) Formulate alternative Business Model strategies The right canvas to be applied to PT Crowde Membangun Bangsa. The data collection method is carried out by direct observation and using the qualitative method. The conclusion of this study is the improvement in the new Business Model Canvas, especially in the customer segment elements by adding plantations as a new segment and beef cattle commodities as an improvement to existing segments so that the company's targets are met, improvements in these elements need to be supported by improvements in other elements. namely reactivating individual investors as additional corporate financial key resources, additional types of loan facilities to increase the value proposition, and optimizing the use of technology in customer relationship elements and key activities so that additional consumer segments are followed by maximum service and efficient key activities.

EQUALITY, THE CONSUMER PROTECTION ACT AND CUSTOMER-SEGMENT PRICING STRATEGIES: IS THERE RELIEF FOR THE POOR RICH TOURIST?

The year 2010 is Soccer World Cup year in South Africa. From watching the press and other media it quickly becomes apparent that this event is perceived as something of a cash cow to be used (and sometimes even abused) to generate maximum profit for certain industries and its businesses. Complaints have been made about airlines and accommodation establishments hiking prices excessively. The tourism industry has been warned about the negative impact such exorbitant prices may have on tourism in the future as South Africa may no longer be considered as a value-for-money destination. The hiking of prices is based on an anticipated increase in demand for certain services and products caused by the expected influx of soccer tourists. Businesses world-wide employ different pricing strategies to try and optimize revenue. One such pricing strategy that is employed is to differentiate between citizens and foreign nationals when charging for a service or product. This strategy in the context of the tourism industry is the focus of this note. Whilst the tourist is visiting South Africa s/he may want to visit some attractions and it is often at these places that an interestingsituation can be observed. International tourists have to pay one price whereas citizens pay a reduced price. For instance, a visit to the website of the Addo Elephant National Park reveals that SANParks asks different prices – for South African citizens and residents R30 per day visit, SADC nationals R60 per day visit, and foreign visitors R130 per day visit to the Addo Elephant National Park. Similar price differentiation is employed by private businesses as well. Other jurisdictions in Africa also make use of similar customer-segment pricing strategies. The Ugandan Wildlife Authority differentiates between admission fees for foreign non-residents and East-Africans to protected areas such as Lake Mburo and the Semuliki National Park. The Consumer Protection Act 68 of 2008 (hereinafter “the CPA”), once operational, will prohibit the charging of different prices for any goods or services to any persons or category of persons on the basis of one or more of the grounds of unfair discrimination contemplated in section 9 of the Constitution of the Republic of South Africa, 1996 (the Constitution) or Chapter 2 of the Promotion of Equality and the Prevention of Unfair Discrimination Act 4 of 2000 (hereinafter “the Equality Act”), amongst others. Does this mean that suppliers of services and products to tourists who differentiate in the prices asked between citizens and non-citizens will fall foul of this provision of the CPA? This is the question this note will endeavour to answer.

Menentukan Customer Segment dan Segment Pasar UMKM (Foodendez) Dengan Metode Decision Tree

AbstrakFoodendez adalah UMKM di bandung yang terkenal dengan produknya yaitu Uthi & Mies Krispi Kulit Ikan Patin yang menjadi produk best seller dari Foodendez. Usaha Foodendez ini sudah berjalan kurang lebih 5 tahun, Yang dimana Foodendez sudah mempunyai customer segment dan segment pasar sendiri, Akan tetapi Foodendez ini mempunyai sebuah masalah perihal memprediksikan customer segment dan segment pasar untuk penjualan produk dari Foodendez ini yang ternyata tidak sesuai ekspetasi yang diharapkan, dikarenakan dalam memprediksikan customer segment dan segment pasar Foodendez masih menggunakan cara sederhana yaitu menggunakan prediksi awal dengan cara menebak perkiraan secara kasar yang diketahui hanya dari business plan yang menjadikan UMKM Foodendez ini kurang tepat dalam menentukan customer segment dan segment pasar yang mengakibatkan pengaruh terhadap omset Foodendez yang berubah - ubah secara tidak signifikan.Maka penulis memberikan solusi dengan adanya rancangan / skema Sistem Pendukung Keputusan yang menggunakan metode Decision Tree untuk menentukan customer segment serta segment pasar yang nantinya Foodendez akan mengetahui customer segment dan segment pasar lebih signifikan. Metode kegiatan yang akan digunakan adalah dengan cara mengumpulkan data dengan Metode Wawancara. Hasil dari kegiatan ini adalah sebuah rancangan / skema Sistem Pendukung Keputusan dengan metode Decision Tree yang dimana rancangan / skema tersebut adalah hasil penentuan customer segment / segment pasar yang lebih detail serta signifikan dan sesuai apa yang diinginkan oleh owner UMKM Foodendez. Kata Kunci : Decision Tree, Customer Segment, Segment Pasar.

Seeking reliable services: a case of natural gas distribution utility

Learning outcomes The learning outcome of this paper are as follows: enabling students to learn about business and marketing issues of the natural gas distribution industry. To expose students to organizational processes aimed at finding solutions to customer issues. To make them appreciate the aspects of service quality and SERVQUAL model. To make the students aware of the significance of market research for problem-solving. How to use market research findings to address the customer issues? Enabling the students to learn how cross-functional teams contribute to addressing marketing and customer issues. Students should appreciate how to study towards creating a customer-centric organization with an organization-wide commitment including that from the top leadership. Case overview/synopsis Abhay Shankar, Sr. Manager-Customer Service at Reliable Gas Company Limited a state government piped natural gas (PNG) distribution utility whose customer service department is concerned about the provision of best service to its PNG domestic customers. Domestic customers are low volume but largest in numbers and are considered to be a tough, demanding customer segment. A general opinion among the marketing team of the company is that they are trying their best to serve its customers and that their efforts are no less than their private sector counterpart global gas customer service efforts. Abhay is in dilemma on what to do to improve customer services? Complexity academic level Masters students. Supplementary materials Teaching notes are available for educators only. Subject code CSS: 8 Marketing.

Business Model Development for Temporary Home Renovation Consultancy Centres: Experiences from European Pop-Ups

Local authorities (LAs) play an essential role in diffusing home energy renovation measures. However, there are rare business models developed for local authority actions. This paper aims to develop a critical review of the way that local authorities developed business models for pop-up centres where consultants can encourage home energy renovation measures. From 2017 to 2021, participatory research was conducted in collaboration with seven LAs from the UK, France, Belgium, and the Netherlands. Although local authorities could use business model approaches for the development of pop-up home renovation consultancy centres, we noticed that LAs could not apply specific strategies to fit various customer segment groups. Therefore, a traditional business model needs to be investigated further for local authority activities.