The data being transferred over the supply chain has to compete with the increasing applications around the web, throwing open the challenge of meeting the constraint of in-time data transfers with the available resources. It often leads to flooding of resources, resulting in the wastage of time and loss of data. Most of the applications around the customer require real time data transfer over the web to enable right decisions. To make it happen, stringent constraints are required to be imposed on the quality of the transfer. This chapter provides the mechanism for shaping of traffic flows towards sharing the existing infrastructure.