The lay perspective

Keyword(s):  
2020 ◽  
pp. 002224292098327
Author(s):  
Yanmei Zheng ◽  
Joseph W. Alba

The authors argue that appreciation of the biological underpinnings of human behavior can alter the beliefs and actions of multiple marketing stakeholders in ways that have immense welfare implications. However, a biological perspective often deviates from the lay perspective. The realization of improved welfare depends in part on narrowing this gap. The authors review biological evidence on self-control and report 10 empirical studies that examine lay response to biological characterizations of self-control. The authors contrast lay response with scientific understanding and then offer implications of biology—as well as the gap between the scientific and lay perspectives—for policymakers, firms, consumers, marketing educators, and scholars. The authors also identify opportunities for future research. The authors conclude that marketing scholars can and should play an active role in narrowing the gap between the scientific and lay perspectives in the service of both theory development and human welfare.


1999 ◽  
Vol 29 (4) ◽  
pp. 994-1004 ◽  
Author(s):  
Sarah Cowley ◽  
Jennifer Ruth Billings
Keyword(s):  

2020 ◽  
pp. 002436392096690
Author(s):  
Lealani Mae Y. Acosta

A physician engages in a social media debate regarding mask-wearing during the COVID-19 pandemic and searches for truth and virtue, primarily charity. While wearing masks is commonplace and vital during the COVID-19 pandemic to those working in healthcare, the lay perspective on wearing masks is more varied and can be skewed by politicization, pseudoscience, and misinterpretation. The practicing Catholic physician serves as an important witness to the truth of science and Christ as the Way, the Truth, and the Life. The question of mask-wearing is transformed from merely being a scientific question to more of a moral and theological question.


2021 ◽  
pp. medethics-2020-107192
Author(s):  
David Shaw ◽  
Alex Manara ◽  
Anne Laure Dalle Ave

In this paper, we discuss the largely neglected topic of semantics in medicine and the associated ethical issues. We analyse several key medical terms from the informed perspective of the healthcare professional, the lay perspective of the patient and the patient’s family, and the descriptive perspective of what the term actually signifies objectively. The choice of a particular medical term may deliver different meanings when viewed from these differing perspectives. Consequently, several ethical issues may arise. Technical terms that are not commonly understood by lay people may be used by physicians, consciously or not, and may obscure the understanding of the situation by lay people. The choice of particular medical terms may be accidental use of jargon, an attempt to ease the communication of psychologically difficult information, or an attempt to justify a preferred course of action and/or to manipulate the decision-making process.


2006 ◽  
Vol 3 (3) ◽  
pp. 311-316 ◽  
Author(s):  
Louise Fuks Nielsen ◽  
Claus Moldrup

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