Construction and Empirical Research of Consumer-Based Animation Brand Equity Model

2021 ◽  
Vol 10 (04) ◽  
pp. 76-88
Author(s):  
艳桥 卢
Keyword(s):  
Empirical Research ◽  
Brand Equity ◽  
Equity Model

THE SUSTAINABLE BRAND EQUITY MODEL. A RETAIL STUDY MEASURING SUSTAINABLE BRAND EQUITY

2018 ◽  
Vol 2018 ◽  
pp. 1239-1243
Author(s):  
Tony Apéria ◽  
◽  
Christian Persson
Keyword(s):  
Brand Equity ◽  
Equity Model

Driving Brand Equity With Radical Transparency

2017 ◽  
pp. 18-62 ◽  
Keyword(s):  
Business Model ◽  
Brand Equity ◽  
Positive Feedback ◽  
Perceived Quality ◽  
Brand Associations ◽  
Equity Model ◽  
Loyal Customers ◽  
Over Time

The main purpose of this chapter is to analyze the categories of brand equity assets through the prism of radical transparency. The results reveal that the brand equity requires investment and disappears over time if not maintained consistently with the selected business model and the company's values. The chapter is dedicated to systemize the theoretical and practical findings over the brand equity elements. Brand loyalty is the first element of the brand equity model. The benefits for the company which uses the radical transparency practices can be simply synthesized into one big advantage - satisfied and loyal customers who generate stable revenues and profits for the company in the long term. Radical transparency has a major impact on stimulating brand awareness as a factor that is particularly important in the sense that the brand must first enter into the considerations set. The company should be ready and open for cooperation with all interested parties and provide positive feedback whenever necessary. This enhances the perceived quality of the brand and the trust. The application of the radical transparency concept in the overall operation of the company enables the creation of a special set of brand associations that create long-lasting relationships with consumers, mixed with positive emotional mix that seals the success in the long term.

Developing an island destination brand equity model: the case of Kish Island in Iran

2018 ◽  
Vol 19 (4-5) ◽  
pp. 420-445
Author(s):  
Fatemeh Shahabi ◽  
Ali Sanayei ◽  
Ali Kazemi ◽  
Hadi Teimouri
Keyword(s):  
Brand Equity ◽  
Equity Model ◽  
Destination Brand

scholarly journals Applicability of Keller’s brand equity model in the B2B chemical market

2015 ◽  
Vol 28 (1) ◽  
pp. 1006-1017 ◽  
Author(s):  
Dubravka Sinčić Ćorić ◽  
Domagoj Jelić
Keyword(s):  
Brand Equity ◽  
Equity Model

Developing a brand equity model for tourism destination

2017 ◽  
Vol 12 (4) ◽  
pp. 484 ◽  
Author(s):  
Mohammad Ghafari ◽  
Bahram Ranjbarian ◽  
Saeed Fathi
Keyword(s):  
Brand Equity ◽  
Tourism Destination ◽  
Equity Model

A Customer-Based Brand Equity Model for Upscale Hotels

2011 ◽  
Vol 51 (1) ◽  
pp. 81-93 ◽  
Author(s):  
Cathy H. C. Hsu ◽  
Haemoon Oh ◽  
A. George Assaf
Keyword(s):  
Brand Equity ◽  
Equity Model

scholarly journals Customer-Based Brand Equity Model for the Shariah-Compliant Tourism: A Conceptual Model from the Muslim Tourists’ Perspective

2017 ◽  
Vol 23 (9) ◽  
pp. 8541-8546
Author(s):  
Faruk Ahmed ◽  
Ahasanul Haque ◽  
Kalthom Abdullah ◽  
Siti Salwani Razali
Keyword(s):  
Conceptual Model ◽  
Brand Equity ◽  
Equity Model

scholarly journals Brand Equity and Business Performance in Family and Non-Family Mexican Small Business

2018 ◽  
Vol 13 (10) ◽  
pp. 182
Author(s):  
Gonzalo Maldonado-Guzman ◽  
Sandra Yesenia Pinzón-Castro ◽  
Dolly Anabel Ortiz-Lazcano
Keyword(s):  
Small Business ◽  
Empirical Research ◽  
Brand Equity ◽  
Business Performance ◽  
Emerging Economy ◽  
Competitive Market ◽  
Business Strategies ◽  
Small Enterprises ◽  
Small Companies ◽  
Successful Business

Brand equity is a topic that has been analyzed and discussed recently by scholars and researchers in the field of marketing. It is also considered as one of the most successful business strategies which allows enterprises, especially small ones, not only to survive in a highly globalized and competitive market bust also to attain a significant increase in their level of business performance. Moreover, the equity of the brand has commonly been studied from the perspective of big enterprises so there are few investigations focused in the analysis of these variables in small companies. This is why the objective of this empirical research is the analysis and discussion of the effects of equity of brand in business performance in small enterprises from a country with an emerging economy, as it is the case of Mexico. The results obtained show that equity brand in products and services of small enterprises have a positive, significant effect in the level of business performance.

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