scholarly journals Customer-Based Brand Equity Model for the Shariah-Compliant Tourism: A Conceptual Model from the Muslim Tourists’ Perspective

2017 ◽  
Vol 23 (9) ◽  
pp. 8541-8546
Author(s):  
Faruk Ahmed ◽  
Ahasanul Haque ◽  
Kalthom Abdullah ◽  
Siti Salwani Razali
Keyword(s):  
Conceptual Model ◽  
Brand Equity ◽  
Equity Model

THE SUSTAINABLE BRAND EQUITY MODEL. A RETAIL STUDY MEASURING SUSTAINABLE BRAND EQUITY

2018 ◽  
Vol 2018 ◽  
pp. 1239-1243
Author(s):  
Tony Apéria ◽  
◽  
Christian Persson
Keyword(s):  
Brand Equity ◽  
Equity Model

Driving Brand Equity With Radical Transparency

2017 ◽  
pp. 18-62 ◽  
Keyword(s):  
Business Model ◽  
Brand Equity ◽  
Positive Feedback ◽  
Perceived Quality ◽  
Brand Associations ◽  
Equity Model ◽  
Loyal Customers ◽  
Over Time

The main purpose of this chapter is to analyze the categories of brand equity assets through the prism of radical transparency. The results reveal that the brand equity requires investment and disappears over time if not maintained consistently with the selected business model and the company's values. The chapter is dedicated to systemize the theoretical and practical findings over the brand equity elements. Brand loyalty is the first element of the brand equity model. The benefits for the company which uses the radical transparency practices can be simply synthesized into one big advantage - satisfied and loyal customers who generate stable revenues and profits for the company in the long term. Radical transparency has a major impact on stimulating brand awareness as a factor that is particularly important in the sense that the brand must first enter into the considerations set. The company should be ready and open for cooperation with all interested parties and provide positive feedback whenever necessary. This enhances the perceived quality of the brand and the trust. The application of the radical transparency concept in the overall operation of the company enables the creation of a special set of brand associations that create long-lasting relationships with consumers, mixed with positive emotional mix that seals the success in the long term.

Developing an island destination brand equity model: the case of Kish Island in Iran

2018 ◽  
Vol 19 (4-5) ◽  
pp. 420-445
Author(s):  
Fatemeh Shahabi ◽  
Ali Sanayei ◽  
Ali Kazemi ◽  
Hadi Teimouri
Keyword(s):  
Brand Equity ◽  
Equity Model ◽  
Destination Brand

scholarly journals Applicability of Keller’s brand equity model in the B2B chemical market

2015 ◽  
Vol 28 (1) ◽  
pp. 1006-1017 ◽  
Author(s):  
Dubravka Sinčić Ćorić ◽  
Domagoj Jelić
Keyword(s):  
Brand Equity ◽  
Equity Model

scholarly journals A Perspective Over Modern SMEs: Managing Brand Equity, Growth and Sustainability Through Digital Marketing Tools and Techniques

2019 ◽  
Vol 11 (7) ◽  
pp. 2111 ◽  
Author(s):  
Dumitriu ◽  
Militaru ◽  
Deselnicu ◽  
Niculescu ◽  
Popescu
Keyword(s):  
European Union ◽  
Conceptual Model ◽  
Brand Equity ◽  
Business Models ◽  
Digital Marketing ◽  
The European Union ◽  
Complex Processes ◽  
Model Research ◽  
Starting Point ◽  
Tools And Techniques

On their way towards assuring growth and long-term sustainability, many modern small and medium sized enterprises (SMEs) from the European Union have set building a stronger brand as one of their primary goals. To achieve this, an integrated framework for managing the continuous enhancement of their brand equity level by adopting digital marketing tools and techniques (DMTTs), has increasingly become a necessity for most of the modern SMEs. However, even if such an approach provides plenty of benefits, such as better audience targeting and reduction of traditional marketing expenses, implementing these complex processes in their business models poses a series of challenges like choosing the best selection of DMTTs. For this reason, a conceptual model is proposed in the first part of the paper, with the aim to highlight a framework that will help underline the links between DMTTs and other key elements that can provide an increase in brand equity of SMEs, thus contributing to growth and enhancing the sustainability level. Following the proposed model, research aimed at two main directions has been conducted in the second part. The first direction was to analyze the degree in which modern SMEs from the European Union located in Romania dedicate themselves toward embracing sustainability goals and principles. The second one represents an analysis using also the SPSS software solution on the most used selections of DMTTs mentioned in the presented conceptual model. The results obtained provide a starting point for those modern SMEs that choose to follow the path of sustainability by creating and enhancing their brand equity through DMTTs.

Brand equity, satisfaction, and switching costs

2015 ◽  
Vol 33 (2) ◽  
pp. 164-178 ◽  
Author(s):  
Galina Biedenbach ◽  
Maria Bengtsson ◽  
Agneta Marell
Keyword(s):  
Conceptual Model ◽  
Brand Equity ◽  
Structural Equation ◽  
Switching Costs ◽  
Professional Services ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Four Dimensions ◽  
Marketing Managers

Purpose – The purpose of this paper is to investigate the effects of satisfaction and switching costs on the development of brand equity in the business-to-business (B2B) setting. The study considers the hierarchical effects between brand awareness, brand associations, perceived quality, and brand loyalty. Furthermore, the conceptual model examines the direct effect of switching costs on satisfaction. Design/methodology/approach – Structural equation modeling was used to analyze 632 responses from the CEOs and CFOs of organizations buying auditing and business consultancy services from one of the Big Four auditing companies. Findings – The findings demonstrate the significant impact of satisfaction and switching costs on brand equity in the B2B setting. Furthermore, the findings show the positive effect of switching costs on satisfaction. Research limitations/implications – The study is conducted in the professional services context. Future research can examine whether the observed effects can be found in other B2B settings and considering various B2B services and industrial goods. Practical implications – The study contributes to marketing managers’ understanding of how marketing actions aimed to increase satisfaction can affect brand equity. Marketing managers are provided with insights and evidence on how switching costs can impact satisfaction and brand equity. Originality/value – The study tests a unique conceptual model focussing on the causal relationships between four dimensions of brand equity, satisfaction and switching costs. The findings provide a strong foundation for further investigation of links between the key marketing concepts: brand equity, satisfaction, and switching costs.

scholarly journals Investigating non-visitors’ intentions to travel to a long-haul holiday destination

2016 ◽  
Vol 23 (4) ◽  
pp. 339-354 ◽  
Author(s):  
Constanza Bianchi ◽  
Sandra Milberg
Keyword(s):  
Conceptual Model ◽  
Brand Equity ◽  
Indirect Effect ◽  
Brand Image ◽  
Brand Quality ◽  
Using Data

This article aims to expand our understanding of the main drivers of traveler’s intention to visit a long-haul holiday destination drawing on a model of consumer-based brand equity. The authors propose and test a conceptual model using data from a sample of 152 Chilean travelers who have not visited Australia previously. The findings show that the image and value of Australia are positively and significantly related to Chilean traveler’s intention to visit this destination for holidays. Awareness of Australia has only an indirect effect on intentions to visit this destination through its effect on brand image. Finally, perceptions of brand quality were not significantly related to Chilean traveler’s intention to visit Australia for holidays. This study contributes to the tourism and leisure literature by identifying the main drivers for attracting long-haul potential travelers who have not visited the destination previously.

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