scholarly journals Measuring variables of social identification affecting brand equity using the social identity-brand equity model: A case study of Thai professional football clubs

2019 ◽  
Keyword(s):  
Social Identity ◽  
Brand Equity ◽  
Social Identification ◽  
Professional Football ◽  
Football Clubs ◽  
The Social ◽  
Equity Model

Revisiting the Social Identity–Brand Equity Model: An Application to Professional Sports

2014 ◽  
Vol 28 (4) ◽  
pp. 471-480 ◽  
Author(s):  
Brandi A. Watkins
Keyword(s):  
Social Identity ◽  
Brand Equity ◽  
Professional Sports ◽  
Positive Influence ◽  
Social Identification ◽  
Practical Application ◽  
The Social ◽  
Equity Model ◽  
The Individual ◽  
Group Experience

This project revisits the social identity–brand equity (SIBE) model developed by Underwood, Bond, and Baer (2001). The model proposes that marketplace characteristics relevant to sports can be used to enhance one’s social identification with a team, which is assumed to have a positive influence on a team’s customer-based brand equity. The current study has two goals: (a) to provide an empirical assessment of the SIBE model in the context of professional sports and (b) assess the individual influence of the proposed marketplace characteristics on social identification. We report results of a survey of U.S. National Basketball Association fans, which provide partial support for the model. Group experience and venue were found to have the strongest influence on social identification with a team. Considerations for theoretical advancement of the model and practical application for sport brand managers are discussed.

Internationalisation and branding strategy

2020 ◽  
Vol 23 (4) ◽  
pp. 747-766 ◽  
Author(s):  
Robert E. Hinson ◽  
Ellis Osabutey ◽  
John Paul Kosiba ◽  
Frederick O. Asiedu
Keyword(s):  
Brand Equity ◽  
Developing Economies ◽  
International Markets ◽  
Professional Football ◽  
Structured Interviews ◽  
Foreign Markets ◽  
Content Type ◽  
Market Expansion ◽  
Football Clubs ◽  
English Premier League

Purpose The purpose of this study is to analyse how professional football clubs have attained success with internationalisation and branding strategies in foreign markets. Design/methodology/approach Based on an inductive approach, 27 semi-structured interviews were conducted to analyse the perceptions of Ghanaian fans of four English Premier League teams. Findings The findings of this study highlight that the strength of professional football brand equity is jointly determined by the level of brand awareness, brand loyalty and perceived quality. However, increasing competition in international markets require professional football clubs to clearly define their marketing strategies to improve how fans perceive them. Originality/value This paper is one of the few studies to use country-of-origin paradigm and signalling theory to explain football brand equity building, thereby extending the earlier work of Chanavat and Bodet (2009). Its empirical focus on Africa is also unique and provides evidence to suggest that global marketers have the opportunity to capitalise on market expansion opportunities in developing economies.

scholarly journals The Impact of Modern Ultramarathons on Shaping the Social Identity of Runners. The Case Study of Karkonosze Winter Ultramarathon

2019 ◽  
Vol 17 (1) ◽  
pp. 116 ◽  
Author(s):  
Marek Kazimierczak ◽  
Agata Dąbrowska ◽  
Katarzyna Adamczewska ◽  
Ewa Malchrowicz-Mośko
Keyword(s):  
Social Identity ◽  
Quantitative Research ◽  
Qualitative Method ◽  
Extreme Sports ◽  
A Value ◽  
The Social ◽  
The Subject ◽  
The Impact ◽  
Perfect Space

Despite the growing interest in extreme sports around the world, researchers have rarely investigated the complex factors that have led to a developed commitment to extreme sports in recent years. Precisely, the social identity of ultramarathoners remains a research niche. The aim of the article is to analyze the impact of a sports event on shaping social identity of ultramarathon runners on the example of Karkonosze Winter Ultramarathon (held in Poland). The qualitative method used in the article—interviews with runners—made it possible to examine the factors that create social identity, among which the motives for participation, sports subculture, and the authenticity of the experience play a key role. The first part of the article describes the theoretical aspects of social identity in sport. The second, empirical part presents the research results supplemented by the statements of the contestants. In this case, the subject of analysis is the motives for participation in a winter ultramarathon and their characteristics. Lastly, the article analyzes the subculture of ultramarathoners and the experience of contestants’ authenticity. The investigated winter ultramarathon created the perfect space for creation, deepening and celebrating the social identity of ultramarathoners assessed as a value in itself. The article enriches the present knowledge about the motivation of ultramarathoners because, unlike the results of quantitative research, it presents in-depth responses of runners who were not always concerned by existing research questionnaires.

scholarly journals Social identification is generally a prerequisite for group success and does not preclude intragroup differentiation

2016 ◽  
Vol 39 ◽  
Author(s):  
S. Alexander Haslam ◽  
Naomi Ellemers
Keyword(s):  
Social Identity ◽  
Organizational Outcomes ◽  
Social Identification ◽  
The Social ◽  
Group Success

AbstractOn the basis of research in the social identity tradition, we contend (a) that identification and differentiation are not mutually exclusive, (b) that a sequence in which identification gives way to differentiation is not necessarily associated with superior organizational outcomes, and (c) that social identification, and leadership that builds this, is generally a prerequisite for group success.

Influence of Identity on Extremist Attitudes Formation: An Empirical Study (Psychological and Linguistic Approach)

2021 ◽  
pp. 153-167
Author(s):  
K.V. Zlokazov ◽  
◽  
M.N. Latu ◽  
Y.R. Tagiltseva ◽  
◽  
...  
Keyword(s):  
Statistical Analysis ◽  
Social Identity ◽  
Empirical Study ◽  
Empirical Research ◽  
Age Groups ◽  
Psychological Research ◽  
Social Identification ◽  
Religious Extremism ◽  
The Social ◽  
Linguistic Approach

The article discusses and empirically studies the influence of identity on the level of extremist attitudes formation among the representatives of different age groups, taking into account the results of linguistic analysis. The significance of studying the determinants of extremism is stated and discussed. The modern theories of extremist behavior are analyzed. The contemporary points of view on the motivation of extremist actions are determined and compared; the characteristics of the extremist motive and its content are described. The social, economic and psychological reasons that stand behind extremism are described. The direc-tions and areas of psychological research of extremist attitudes are considered. The role of identity in the formation of extremist attitudes is noted, the need for an empirical study of various aspects of identity in order to identify the level of radicalization is substantiated. The article describes the procedure of empirical research of extremist attitudes based on a sampling of different age groups (n = 950). We establish the influence of such parameter as certainty of identity on fanatic and nationalistic attitudes. During the research we used self-reporting methods. Statistical analysis is performed using descriptive statistics methods, such as ANOVA, MANOVA. We also describe the results of the linguistic and cognitive analysis of the addresser's identity representation and his ideas about the identity of the addressee in multicode conflict-provoking texts in correlation with the empirical research data. The results of statistical analysis show specific differences in the determination of extremist attitudes and views by the identity. It was defined that the uncertainty of identity contributes to the formation of fanatical attitudes, potentially influencing the development of religious extremism. The results of self- and social identity on creating nationalist attitude differ a lot. The research reveals specific features of creating fanatical mindset at various age periods, as well as its adjacency with social identification. Constructing a certain social identity, as evidenced by our results, leads to an increase in fanatical attitudes from low to average level.

De sociale identiteit van werklozen: gevolgen voor het welzijn

2014 ◽  
Vol 30 (2) ◽  
Author(s):  
Els Vanbelle ◽  
Emma Boonen ◽  
Hans De Witte
Keyword(s):  
Social Identity ◽  
Social Comparison ◽  
Social Identity Theory ◽  
Work Ethic ◽  
Well Being ◽  
Social Identification ◽  
The Social ◽  
Traditional Work ◽  
The Unemployed ◽  
Practical Implications

The social identity of unemployed: effects on well-bein The social identity of unemployed: effects on well-bein Based on Tajfel and Turner's (1979) Social Identity Theory, we distinguish two aspects of the social identity of the unemployed: social comparison with the employed (the in-group image of the unemployed) and social identification with the unemployed. We expect that the unemployed will evaluate their group in more negative terms compared to the employed. A negative in-group image and the social identification with the unemployed are expected to correlate negatively with various aspects of well-being. Finally, we hypothesise that cultural and economic conservatism and the traditional work ethic are associated with a negative in-group image and a lower identification with the unemployed. Data of unemployed individuals (N = 300) were gathered by means of a written questionnaire. The results confirm our hypotheses regarding the in-group image and the association between both aspects of social identity and various well-being measures. Only the traditional work ethic was found to correlate negatively with the in-group image, whereas only economic conservatism correlated negatively with the identification with the unemployed. The theoretical and practical implications of our findings are discussed.

Collaborative Commerce and the Hotel Industry

2008 ◽  
pp. 988-1001
Author(s):  
Michelle Rowe ◽  
Alfred Ogle
Keyword(s):  
Information Technology ◽  
Social Identity ◽  
Western Australia ◽  
Hotel Industry ◽  
Corporate Structure ◽  
General Manager ◽  
Collaborative Commerce ◽  
Structure Information ◽  
The Social

This chapter proposes a framework to consider the application of collaborative commerce (c-commerce) in the hotel industry. C-commerce and some general characteristics of the hotel industry are examined, followed by a discussion on the likelihood of c-commerce adoption by hotels. A case study of two five-star hotels located in Perth, Western Australia is considered in light of the framework. Corporate structure, information technology (IT) and its importance to organisation strategy, the role and attitudes of the general manager of each hotel to IT as well as the social identity of the hotel to c-commerce emerge as issues critical to c-commerce. This area of study is in its infancy and further research is required to more fully consider the issues.

Collaborative Commerce and the Hotel Industry

2011 ◽  
pp. 242-259
Author(s):  
Michelle Rowe ◽  
Alfred Ogle
Keyword(s):  
Information Technology ◽  
Social Identity ◽  
Western Australia ◽  
Hotel Industry ◽  
Corporate Structure ◽  
General Manager ◽  
Collaborative Commerce ◽  
Structure Information ◽  
The Social

This chapter proposes a framework to consider the application of collaborative commerce (c-commerce) in the hotel industry. C-commerce and some general characteristics of the hotel industry are examined, followed by a discussion on the likelihood of c-commerce adoption by hotels. A case study of two five-star hotels located in Perth, Western Australia is considered in light of the framework. Corporate structure, information technology (IT) and its importance to organisation strategy, the role and attitudes of the general manager of each hotel to IT as well as the social identity of the hotel to c-commerce emerge as issues critical to c-commerce. This area of study is in its infancy and further research is required to more fully consider the issues.

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