Do Store Brands Aid Store Loyalty?

2016 ◽  
Vol 62 (3) ◽  
pp. 802-816 ◽  
Author(s):  
Satheesh Seenivasan ◽  
K. Sudhir ◽  
Debabrata Talukdar
Keyword(s):  
Store Loyalty ◽  
Store Brands

Building Store Loyalty through Store Brands

2000 ◽  
Vol 37 (3) ◽  
pp. 281-291 ◽  
Author(s):  
Marcel Corstjens ◽  
Rajiv Lal
Keyword(s):  
Store Loyalty ◽  
Store Brands

Does the Brand Equity of a Retail Store Mediate the Relationship between Store Choice and Store Loyalty?

GIS Business ◽  
2020 ◽  
Vol 14 (6) ◽  
pp. 1050-1061
Author(s):  
Sathish, ◽  
Rajendra Kumbharjuvenkar
Keyword(s):  
Brand Equity ◽  
Developing Nations ◽  
Retail Store ◽  
Consumption Patterns ◽  
Disposable Income ◽  
Retail Industry ◽  
Store Loyalty ◽  
Store Choice ◽  
Retail Organizations ◽  
The Relationship

The retail industry is changing worldwide, especially in developing nations. This retail transformation is a result of changing lifestyles, increased disposable income, growing brand consciousness and changing consumption patterns of consumers. In the process of meeting these growing expectations of consumers, there are noteworthy initiatives adopted by retail organizations. Brand equity of a retail store is seen as a major factor influencing buying decisions and repurchases intent of consumers’ world over.

PENGARUH STORE IMAGE TERHADAP STORE LOYALTY MELALUI STORE SATISFACTION DALAM KEGIATAN BELANJA KONSUMEN

MANAJERIAL ◽  
2018 ◽  
Vol 1 (1) ◽  
pp. 8
Author(s):  
MIFTACHUR ROCHMAH
Keyword(s):  
Path Analysis ◽  
Calculation Result ◽  
Store Image ◽  
Store Loyalty ◽  
Buying In

This research check to regarding influence store image to store loyalty by store satisfaction in consumen shop activity in shop SHAFA moslem Gresik. Responder the checked is consumer visited and consumer buying in shop SHAFA.Intention of this research is to know influence store image to store loyalty by store satisfaction in consumen shop activity in shop SHAFA moslem Gresik. Hypothesis which is researcher formulate in this research is store image to store loyalty and store satisfaction by parsial.Analytical tool that is used to use path analysis with the help spss/.windows.v.15. The calculation result shows that three variables included in the analysis have influence significant to store loyalty by store satisfaction in consumen acitivity.This conculsion is based on the results calculation which shows the results calculated t perhitungan > t table. Results analysis path Y2 = 0,043 + 0,215X1 and Y1 = 0,111 + 0,872 X1 + 0,119 Y2 + 0,678 X1Y2. This shows that store image work partially have influence to store loyalty by store satisfaction.

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