scholarly journals Measuring the Impact of Crowdsourcing Features on Mobile App User Engagement and Retention: A Randomized Field Experiment

2021 ◽  
Author(s):  
Zhuojun Gu ◽  
Ravi Bapna ◽  
Jason Chan ◽  
Alok Gupta
Keyword(s):  
Interaction Effect ◽  
Randomized Control Trial ◽  
Mobile Apps ◽  
Mobile App ◽  
User Engagement ◽  
Mobile Gaming ◽  
Randomized Field Experiment ◽  
Randomized Control ◽  
The Impact ◽  
Positive Effect

The most commonly cited issues with mobile apps are low user engagement and retention levels. In this paper, we use a randomized control trial to test the efficacy of crowdsourcing on enhancing user engagement and retention in the context of mobile gaming apps. We examine two specific crowdsourcing features: the ability to submit content and the ability to access crowdsourced content. We find that the content submission significantly increases engagement and retention by reducing users’ hazard of ending a session by approximately 11% relative to the baseline and reducing the hazard of abandoning the game app by 14%. In contrast, giving users the ability to access crowdsourced content has no significant effect on engagement but has a positive effect on retention by reducing the hazard of abandoning the game app by 13%. Surprisingly, we find that the interaction effect of these two crowdsourced features is negative on user engagement. Individually, the submission feature manifests itself via empowering users to control their product use experience, whereas the access feature’s positive effect on retention is mediated by diversity and novelty of content. However, the two effects are not complementary. It turns out when these two features are given together, the empowerment enabled by one’s own submission is crowded out by others’ submissions, and this dominates the diversity benefit. Crowdsourcing features have heterogeneous impact on different user segments, with heavy users and users of longer tenure being more affected by the crowdsourcing features. This paper was accepted by Anandhi Bharadwaj, information systems.

scholarly journals Mobile Apps as Audience-Centered Health Communication Platforms (Preprint)

2020 ◽  
Author(s):  
Michael Mackert ◽  
Dorothy Mandell ◽  
Erin Donovan ◽  
Lorraine Walker ◽  
Mike Garcia ◽  
...  
Keyword(s):  
Health Communication ◽  
Mobile Phones ◽  
Mobile Apps ◽  
Mobile App ◽  
Health Interventions ◽  
User Engagement ◽  
Health Campaigns ◽  
Efficient Tool ◽  
Limited Budget ◽  
Expectant Fathers

UNSTRUCTURED Health communication campaigns often suffer from the shortcomings of a limited budget and limited reach, resulting in a limited impact. This paper suggests a shift to audience-centered communication platforms – particularly apps on mobile phones. By using a common platform, multiple interventions and campaigns can combine resources and increase user engagement, resulting in a larger impact on health behavior. Given the widespread use of mobile phones, mobile apps can be an effective and efficient tool to provide health interventions. One such platform is Father’s Playbook, a mobile app designed for men to be more involved during their partner’s pregnancy. Health campaigns and interventions looking to reach expectant fathers can use Father’s Playbook as a vehicle for their messages.

Using UTAUT 2 model to predict mobile app based shopping: evidences from India

2017 ◽  
Vol 9 (3) ◽  
pp. 248-264 ◽  
Author(s):  
Preeti Tak ◽  
Savita Panwar
Keyword(s):  
Behavioral Intention ◽  
Mobile Apps ◽  
Smart Phone ◽  
Mobile App ◽  
Content Type ◽  
Use Of Technology ◽  
Usage Behavior ◽  
Managerial Implications ◽  
Facilitating Conditions ◽  
The Impact

Purpose The purpose of this paper is to understand antecedents of app-based shopping in an Indian context. The paper has used unified theory of acceptance and use of technology (UTAUT) 2 model for examining the impact of various constructs on behavioral intention and usage behavior of smart phone users toward the mobile shopping apps. Design/methodology/approach The constructs were tested and validated by means of a structured questionnaire which was administered on a sample of 350 mobile app shoppers in Delhi. AMOS 20 was used to analyze the collected data. Findings The study revealed that hedonic and habit are the strongest predictors of users’ behavioral intention to use mobile apps for shopping. Respondents are also influenced by the deals that are being offered by the marketers. The research also suggests that facilitating conditions help in usage of mobile apps for shopping. Research limitations/implications Managerial implications simplifying the interface which would encourage the less technologically advanced individuals to use mobile apps. Hedonic element of shopping through mobile apps should also be enhanced. Originality/value This study contributes to the research on intentions and usage behavior of consumer technologies by adopting UTAUT 2 model to explain the intentions and usage behavior toward mobile apps for shopping. The paper also measured the role of deals in influencing the consumers.

Privacy Concerns and Mobile App Store

2021 ◽  
pp. 2150019
Author(s):  
Brenda Mak ◽  
Leigh Jin
Keyword(s):  
Purchase Intention ◽  
Mobile Apps ◽  
Smart Phone ◽  
User Acceptance ◽  
Mobile App ◽  
Privacy Concerns ◽  
App Store ◽  
Negative Effect ◽  
Positive Effect ◽  
Share Information

Mobile apps have been transforming how individuals and organizations share information and conduct business. This research studies the relationships among user readiness factors, privacy concerns, and user acceptance of mobile app stores. A survey was conducted among college smart phone users. Results indicate that the privacy concerns construct has a direct negative effect on purchase intention of mobile apps in the app store. In addition, user readiness has a direct positive effect on attitudes to the app store, and a net positive effect on purchase intention of apps in the app store. Implications of our findings were discussed.

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