scholarly journals Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design

2003 ◽  
Vol 49 (1) ◽  
pp. 1-20 ◽  
Author(s):  
Wei-yu Kevin Chiang ◽  
Dilip Chhajed ◽  
James D. Hess
Keyword(s):  
Supply Chain ◽  
Direct Marketing ◽  
Supply Chain Design ◽  
Strategic Analysis ◽  
Dual Channel ◽  
Dual Channel Supply Chain

Pricing Strategies in Dual-Channel Supply Chain with Retailer Direct Marketing

2014 ◽  
Vol 933 ◽  
pp. 902-906 ◽  
Author(s):  
Shu Juan Li ◽  
Ai Jun Liu
Keyword(s):  
Supply Chain ◽  
Direct Marketing ◽  
Chain Model ◽  
Pricing Strategies ◽  
Direct Channel ◽  
Dual Channel ◽  
Supply Chain Model ◽  
Brand Promotion ◽  
The Difference ◽  
Dual Channel Supply Chain

A two-level dual-channel supply chain model was established in which retailer had his own direct channel. Game model was constructed based on two cases of decentralized and centralized decision-making. Pricing strategies of manufacturer and retailer were studied. Impacts of different channel and different sale entities on manufacturer and retailer were examined. Results show that when channel substitution increases and market share of retailer direct channel is small, retailer should choose to give up direct channel and focus on retail channel sales and take direct channel as means of propaganda and brand promotion. When the difference of sale entities reduces, consumers can get more surplus.

scholarly journals Managing a Dual-Channel Supply Chain with Fairness and Channel Preference

2021 ◽  
Vol 2021 ◽  
pp. 1-10
Author(s):  
Xianjin Du ◽  
Weijie Zhao
Keyword(s):  
Supply Chain ◽  
Wholesale Price ◽  
Retail Price ◽  
Supply Chain Design ◽  
Operational Strategies ◽  
Dual Channel ◽  
Channel Preference ◽  
Online Channel ◽  
Set Up ◽  
Dual Channel Supply Chain

This paper investigates a dual-channel supply chain in which a manufacturer sells the product via an offline retailer or online store. The manufacturer sets the wholesale and online price, and the retailer decides the retail price with the retailer’s fairness preference and consumer’s online channel preference. Through investigating the combined impacts of fairness preference and channel preference on the enterprises’ operational strategies, this paper obtains some meaningful results. If a manufacturer thinks over the fairness preference, he decreases the wholesale price to mitigate a loss of retailer and benefit the supply chain design. The manufacturer intends to set up the online channel with a lower acceptance as the fairness preference grows. However, the gains from enhanced online channel acceptance cannot compensate for the manufacturer’s loss by the fairness effect that benefits the retailer. Moreover, the manufacturer cannot neglect the retailer’s fairness preference generating a “lose-lose” case for both members.

Impacts of pre-sales service and delivery lead time on dual-channel supply chain design

2020 ◽  
Vol 147 ◽  
pp. 106579 ◽  
Author(s):  
Jinsen Guo ◽  
Bin Cao ◽  
Wei Xie ◽  
Yuanguang Zhong ◽  
Yong-Wu Zhou
Keyword(s):  
Supply Chain ◽  
Lead Time ◽  
Supply Chain Design ◽  
Dual Channel ◽  
Dual Channel Supply Chain

Research on the Coordination Mechanism of the Products Double Channel Supply Chain

2014 ◽  
Vol 644-650 ◽  
pp. 5494-5497
Author(s):  
Ya Shuang Wu ◽  
Shou Wen Ji ◽  
Yong Hai You
Keyword(s):  
Supply Chain ◽  
Rapid Development ◽  
Direct Marketing ◽  
Marketing Channel ◽  
Coordination Mechanism ◽  
Channel Conflict ◽  
Dual Channel ◽  
Channel Mode ◽  
Major Factors ◽  
Dual Channel Supply Chain

With the rapid development of the e-commerce, dairy enterprises have constructed the Internet direct marketing channel to expand the market and improve competiveness. Based on the dairy dual-channel supply chain as the research object, the paper firstly summarizes the characteristics and applicable scopes of the separated channel mode, hybrid channel mode, bricks and clicks mode, integration channel mode. Then, analyze the channel conflict types and the major factors. Finally, the paper discussed the price strategy, product strategy and channel strategy to coordinate the conflict.

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