Pricing Strategies in Dual-Channel Supply Chain with Retailer Direct Marketing

2014 ◽  
Vol 933 ◽  
pp. 902-906 ◽  
Author(s):  
Shu Juan Li ◽  
Ai Jun Liu
Keyword(s):  
Supply Chain ◽  
Direct Marketing ◽  
Chain Model ◽  
Pricing Strategies ◽  
Direct Channel ◽  
Dual Channel ◽  
Supply Chain Model ◽  
Brand Promotion ◽  
The Difference ◽  
Dual Channel Supply Chain

A two-level dual-channel supply chain model was established in which retailer had his own direct channel. Game model was constructed based on two cases of decentralized and centralized decision-making. Pricing strategies of manufacturer and retailer were studied. Impacts of different channel and different sale entities on manufacturer and retailer were examined. Results show that when channel substitution increases and market share of retailer direct channel is small, retailer should choose to give up direct channel and focus on retail channel sales and take direct channel as means of propaganda and brand promotion. When the difference of sale entities reduces, consumers can get more surplus.

scholarly journals A Modified Customization Strategy in a Dual-Channel Supply Chain Model with Price-Sensitive Stochastic Demand and Distribution-Free Approach

2021 ◽  
Vol 2021 ◽  
pp. 1-25
Author(s):  
Ruchi Chauhan ◽  
Varun Kumar ◽  
Tapas Kumar Jana ◽  
Arunava Majumder
Keyword(s):  
Supply Chain ◽  
Stochastic Demand ◽  
Threshold Value ◽  
Chain Model ◽  
Distribution Free ◽  
Dual Channel ◽  
Supply Chain Model ◽  
Distribution Free Approach ◽  
The Difference ◽  
Dual Channel Supply Chain

With the advancement of technology, many companies provide customization facilities to customers. This facility provides a vast variety to customers which enhances the level of customer satisfaction. This approach helps various technologically advanced companies to increase their profit. In this paper, a dual-channel supply chain model is developed with the aforementioned customization strategy with the target of increasing the profit of the firm. In dual-channel, the core or standard product is provided to the customer through a traditional retail channel, whereas the customized product is made available through the online channel. This article incorporates a modification in the existing dual-channel policy on the number of customers that switch between the offline and online channels. Moreover, a preassigned threshold value is also assumed which signifies the decrease in demand that takes place if the difference between the selling price of offline and online channels crosses a fixed specified threshold value. In addition to that, due to fluctuation and uncertainty of demand, both variability and randomness may occur simultaneously. Thus, the price-sensitive stochastic demand is considered to develop the dual-channel centralized supply chain model with customization. A max-min distribution-free approach is applied to deal with the randomness and variability of demand. The model is analyzed and validated with numerical experiments and graphical analysis. Consequently, the article concluded that it is better to adopt a dual-channel supply chain policy for better profitability than the traditional single-channel supply chain as this firm will be able to provide customized products to customers. Moreover, if the difference between the selling prices of the offline and online channels is greater than the preassigned threshold value, then the shifting of customers takes place depending upon the factor that which channel’s selling is less in comparison to another.

scholarly journals FOOD SUPPLY CHAIN PLAYERS: WITH DIRECT AND TRADITIONAL CHANNELS

2017 ◽  
Vol 5 (6) ◽  
pp. 189-195
Author(s):  
N. Arunfred ◽  
D. Kinslin
Keyword(s):  
Supply Chain ◽  
Agricultural Products ◽  
Direct Channel ◽  
Order Quantity ◽  
Dual Channel ◽  
Dual Channels ◽  
The Difference ◽  
Optimum Solution ◽  
Dual Channel Supply Chain ◽  
Overall Effectiveness

We study a dual channel supply chain in perishable agricultural products. In which one channel is producer (farmer) sells the produce directly to the customer and the other channel is about transfer of produce to different channel players and reach the final customer. Consumers choose the purchase channel based on price, availability, accessibility, product quality, trust-ability and service qualities. The producer decides the price of the direct channel and the intermediaries decides both price and order quantity in the traditional method. We show that the difference in problem faced by the producers’ of the two channels plays an important role in determining the existence of dual channels in equilibrium. For the study Erode and Kanyakumari districts were chosen purposively. A sample of 80 farmers was selected randomly who are involved in both of the channels. In the case that the producer and the retailer coordination and to follow a centralized decision approach, we find that a direct channel will be an optimum solution for improving the overall effectiveness. Our results show that an increase in retailer’s service quality may increase the producer’s profit in dual channel and a larger range of consumer service sensitivity may benefit both parties in the dual channel. The results suggest that both the channel have problem and the optimum solution lies in between two channels.

Modeling Dual-Channel Supply Chain Based on Fuzzy System and Genetic Algorithm

2017 ◽  
Vol 25 (04) ◽  
pp. 573-598
Author(s):  
Amin Mahmoudi ◽  
Hassan Shavandi ◽  
Mohammad Reza Vakili
Keyword(s):  
Genetic Algorithm ◽  
Supply Chain ◽  
Fuzzy System ◽  
Fuzzy Systems ◽  
Test Problems ◽  
Chain Model ◽  
Dual Channel ◽  
Supply Chain Model ◽  
Hybrid Solution ◽  
Dual Channel Supply Chain

In this paper, we have proposed a dual-channel supply chain model in uncertain environment to analyze the demand of manufacturer and retailer demand in which the profit being maximized. Linguistic terms are also utilized to establish two fuzzy systems for estimating the demand in direct and retail channels. In order to do that, a mathematical model is proposed based on decentralized situation of supply chain. To solve the model, we have developed a hybrid solution method of genetic algorithm, fuzzy system, and L-P metric. Finally, several test problems are first generated; then, the computational results are analyzed.

Equal Pricing Strategies in a Dual Channel Supply Chain

2013 ◽  
pp. 230-249 ◽  
Author(s):  
Ue-Pyng Wen ◽  
Yun-Chu Chen ◽  
Kam-Hong Cheung
Keyword(s):  
Supply Chain ◽  
Service Quality ◽  
Wholesale Price ◽  
Retail Price ◽  
Pricing Strategy ◽  
Pricing Strategies ◽  
Direct Channel ◽  
Cooperative Strategy ◽  
Dual Channel ◽  
Dual Channel Supply Chain

In this article, equal pricing strategies are studied in a dual channel supply chain where a manufacturer sells to a retailer as well as to consumers through a direct channel according to the assumption that the manufacturer commits setting the same retail price as the traditional channel to reduce the channel’s conflict. The authors first analyze the effect of different pricing strategies on the retail price, wholesale price and profits. The cooperative strategy is also studied to see how it benefits both parties in the dual channel supply chain. Finally, through a numerical example, it is demonstrated that providing convenience of the direct channel is important for the manufacturer and service is a distinctive advantage for the retailer. Furthermore, the paper shows that if the service quality has a significant effect on the direct channel, then the manufacturer tends to abandon commitment of equal pricing strategy.

Equal Pricing Strategies in a Dual Channel Supply Chain

2011 ◽  
Vol 2 (4) ◽  
pp. 34-51 ◽  
Author(s):  
Ue-Pyng Wen ◽  
Yun-Chu Chen ◽  
Kam-Hong Cheung
Keyword(s):  
Supply Chain ◽  
Service Quality ◽  
Wholesale Price ◽  
Retail Price ◽  
Pricing Strategy ◽  
Pricing Strategies ◽  
Direct Channel ◽  
Cooperative Strategy ◽  
Dual Channel ◽  
Dual Channel Supply Chain

In this article, equal pricing strategies are studied in a dual channel supply chain where a manufacturer sells to a retailer as well as to consumers through a direct channel according to the assumption that the manufacturer commits setting the same retail price as the traditional channel to reduce the channel’s conflict. The authors first analyze the effect of different pricing strategies on the retail price, wholesale price and profits. The cooperative strategy is also studied to see how it benefits both parties in the dual channel supply chain. Finally, through a numerical example, it is demonstrated that providing convenience of the direct channel is important for the manufacturer and service is a distinctive advantage for the retailer. Furthermore, the paper shows that if the service quality has a significant effect on the direct channel, then the manufacturer tends to abandon commitment of equal pricing strategy.

scholarly journals A Three-Echelon Dual-Channel Supply Chain Model with Learning Effect Under the Return Policy

2021 ◽  
Vol 22 (2) ◽  
pp. 155-170
Author(s):  
Sujata Saha
Keyword(s):  
Supply Chain ◽  
Learning Effect ◽  
Commodity Prices ◽  
Integrated Approach ◽  
Chain Model ◽  
Return Policy ◽  
Dual Channel ◽  
Retail Channel ◽  
Supply Chain Model ◽  
Dual Channel Supply Chain

In today's competitive and technologically developed era, many retailers have adopted an e-channel to increase sales, in addition to the existing traditional retail channel. Although many researchers studied this issue, there is hardly any research that comprehensively considers the learning-effect and return-policy. Therefore, this research aimed to develop an imperfect production dual-channel supply chain model consisting of a supplier, a manufacturer, and a retailer. The manufacturer also has a refurbishment unit adjacent to its production hub, where it reworks all the defectives. The main objective is to maximize the supply chain profit by considering factors, such as inspection error, return policy, and learning-effect of the employees. Finally, this model is analyzed with the Leader-follower relationship strategy and an integrated approach. The research found that the integrated approach is profitable for the entire supply chain, while commodity prices can be minimized. Sensitivity analysis is also presented in this study.

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