CONDITIONS OF INVESTMENT DECISION-MAKING IN AREA OF RFID TECHNOLOGY
The application of the electronic product code (EPC) in an enterprise may turn out to be one of the choices in the future. The subject of this article is an analysis preceding decisive conditions in an investment process of its implementation. These reflections are preceded by the research in Polish enterprises, aiming at an estimation of the possibility of the RFID (Radio Frequency IDentification) transponder commercialisation (market potential) being consistent with the EPC requirements. Conducting such research in the future will lead to a decrease in the decision gap among managers within the scope of the possibility of implementing the innovative solution described, as well as the anticipated business results. Methods of analysis and synthesis have been applied, within the theory of decision-making and telecommunications. An interdisciplinary approach to the issue in question constitutes the added value of this article. The conclusion comprises a synthesis of the article contents—crucial decisive areas that require monitoring and simultaneous estimation (now and in the future) regarding implementation of the electronic product code in an organization. In general, these areas are macro environment, competitive environment, strategic potential of an organization, and managers’ decisiveness.