scholarly journals Financial Sustainability of Nonprofit Organizations: Determinants of Fundraising Campaigns on Donation Intention

2020 ◽  
Vol 11 (3) ◽  
pp. 19-28
Author(s):  
Hayoung PARK ◽  
Yooncheong CHO
Keyword(s):  
Nonprofit Organizations ◽  
Financial Sustainability ◽  
Donation Intention

Political institutional environment and management culture as determinants of nongovernmental/nonprofit organizationsʼ performance

2015 ◽  
Vol 18 (3) ◽  
pp. 269-303 ◽  
Author(s):  
Saba Senses-Ozyurt
Keyword(s):  
United States ◽  
Nonprofit Organizations ◽  
Narrative Analysis ◽  
Goal Attainment ◽  
Institutional Environment ◽  
The United States ◽  
Financial Sustainability ◽  
Social Image ◽  
Management Culture ◽  
Depth Interviews

This study evaluates the effects of political institutional environment and management culture on the performance of nongovernmental/nonprofit organizations (NGOs/NPOs). Through narrative analysis of in-depth interviews conducted with the founders and directors of six Muslim womenʼs organizations (MWOs) in the United States and the Netherlands, the paper explores how these organizationsʼ relationship with the state, and the ethnic resources and management culture affect their performance. The findings indicate that when performance is evaluated as goal attainment, MWOs perform satisfactorily. However, when performance is assessed using financial sustainability or social image dimensions the results were mixed. Overall, the findings confirm that political institutional environment has significant impact on NGO/NPO performance, and that ethnic culture play a role in how MWOs are managed.

scholarly journals Key Determinants on Non-Governmental Organization’s Financial Sustainability: A Case Study that Examines 2018 FIFA Foundation Social Festival Selected Participants

2019 ◽  
Vol 11 (5) ◽  
pp. 1411 ◽  
Author(s):  
Mauricio Córdova Paredes ◽  
Ferran Calabuig Moreno ◽  
Manuel Alonso Dos Santos
Keyword(s):  
Nonprofit Organizations ◽  
International Development ◽  
Financial Sustainability ◽  
Governmental Organizations ◽  
Sport For Development ◽  
Non Governmental Organizations ◽  
Global North ◽  
Mixed Approach ◽  
The One

The main purpose of this article is to map determinant attributes that define and enable financial sustainability in sport non-governmental organizations associated with international development (SNGDOs). An exploratory case study examined through a two staged mixed approach the 48 organizations, chosen by FIFA Foundation to participate at the 2018 World Cup Russia 2018 Social Festival, mirroring football from a different dimension, distant to the competitive perceptions normally assigned to this sport. The main outcome was to note that Global South countries SNGDOs´ financial sustainability is dependent on international aid agencies funds whilst in the Global North there is higher leverage on corporate partnerships. Financial sustainability should not be seen as an isolated topic in the management agenda of SNGDOs in the quest of new sources of income. This is rather a process of construction and assessment that implies on the one hand a wider approach on stakeholder expectations and on the other an overall strategical re-definition towards collaborative value creation. In view of the broad extension of nonprofit organizations, this study contributes to the still unexplored field of sport for development. Moreover, this academic exercise proposes a critical view of contrasting results through dependency theory. Some biases may exist within the consideration of a particular context, and the specificities of the examined organizations in the case study.

How social media strategies of nonprofit organizations affect consumer donation intention and word-of-mouth

2017 ◽  
Vol 45 (11) ◽  
pp. 1775-1786 ◽  
Author(s):  
Yi Feng ◽  
Lanying Du ◽  
Qian Ling
Keyword(s):  
Social Media ◽  
Nonprofit Organizations ◽  
Structural Equation ◽  
Online Survey ◽  
Word Of Mouth ◽  
Equation Model ◽  
Electronic Word Of Mouth ◽  
Perceived Trust ◽  
Donation Intention ◽  
Positive Effect

Our purpose in this study was to validate the role of consumers' perceived trust and satisfaction in the internal mechanism of the effect of nonprofit organizations' social media strategies on consumers' donation intention and electronic word-of-mouth. We developed an online survey that was completed by 242 followers of the One Foundation nonprofit organization on social media. Responses were analyzed with a structural equation model. The results showed that both dissemination and interactivity had a significantly positive effect on consumers' perceived trust and satisfaction, which subsequently influenced their donation intention, and electronic word-of-mouth. Disclosure had a positive effect only on trust. Practical implications for managers of nonprofit organizations are discussed.

Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention

2020 ◽  
Vol 17 (3) ◽  
pp. 353-373 ◽  
Author(s):  
Leonilde Conceição da Silva ◽  
Emerson Wagner Mainardes ◽  
Arilda Magna Campagnaro Teixeira ◽  
Lindemberg Costa Júnior
Keyword(s):  
Nonprofit Organizations ◽  
Brand Orientation ◽  
Donation Intention

To donate or not to donate? How cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
M. Deniz Dalman ◽  
Subhasis Ray
Keyword(s):  
Nonprofit Organizations ◽  
Design Methodology ◽  
Communication Strategy ◽  
Moral Judgments ◽  
Branding Strategy ◽  
Potential Donor ◽  
Content Type ◽  
Donation Intention ◽  
Practical Implications ◽  
Marketing Messages

Purpose There are vast opportunities for nonprofit organizations (NPOs) globally to find support for international humanitarian causes. However, donors/consumers are not always willing to contribute for such causes. This study aims to investigate how potential donor perceptions are shaped to gain wider support and aims to build a model that could guide managers of NPOs in their communication strategy. Design/methodology/approach Two scenario-based experiments with the participation of graduate students from an Indian university were conducted. Findings Cosmopolitan people have the higher moral judgment of the international causes championed by NPOs. However, anthropomorphizing the NPO’s message elevates the moral judgments among non-cosmopolitans. Process tests indicate that these moral judgments indirectly impact donation intentions for these causes. Research limitations/implications The paper only investigates donation intention for poverty and not humanitarian causes such as access to drinking water. Moreover, the campaign chosen takes place only in Africa (e.g. not in Asia or Latin America). Practical implications NPOs could tailor their marketing messages for international humanitarian causes by targeting cosmopolitan donors/consumers and using humanization as the branding strategy. Originality/value This research contributes to theory by showing how consumers who would otherwise not contribute to an out-group could be influenced positively by the NPOs’ branding strategy.

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