Henry Wallace’s 1948 Presidential Campaign and the Future of Postwar Liberalism by Thomas W. Devine

2014 ◽  
Vol 112 (1) ◽  
pp. 153-155
Author(s):  
Jennifer Delton
Keyword(s):  
Presidential Campaign ◽  
The Future ◽  
Postwar Liberalism

scholarly journals Miloš Zeman and Andrzej Duda – reinventing image for election campaign purposes

Bohemistyka ◽  
2019 ◽  
Vol 4 ◽  
Author(s):  
Renata Rusin Dybalska ◽  
Agnieszka Budzyńska-Daca ◽  
Tomasz Rawski
Keyword(s):  
Comparative Analysis ◽  
Communication Channels ◽  
Presidential Campaign ◽  
Target Group ◽  
Election Campaign ◽  
Basic Information ◽  
Image Communication ◽  
Common Features ◽  
The Future ◽  
Cultural Sphere

The aim of this paper is to present a comparative analysis of selected elements of strategies for building political image of Miloš Zeman and Andrzej Duda, applied in the presidential campaign in Poland and Czechia in 2013 and 2015. The paper presents not only basic information about both campaigns, but primarily points to a number of common features, such as main motifs (history, family, the future), the target group and its image, communication channels, all used in both strategies for communicating with voters, despite different PR and cultural sphere of application.

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