Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016 by Paul Christiansen

Political advertising has been part in series of political campaigns with all its dynamics. Interestingly, social media is quite effective attracting voters thus emerging the supporting community. This phenomenon is felt since 2014 Elections, when viewed furthermore, the shared content in socmed has same patterns packing political ads, which plays negative issue in society.Â How is the effectiveness of political ads through socmed in Indonesian politics? Why is a negative political ads tends to have more influence in society? According Perloff (2014), the feature of political ads is to direct its negativity, used for colorful roles in presidential campaigns and proving that it is easier for people to consider negative advertising than positive advertising.Qualitative descriptive analysis will reveal the phenomena with relevant theories to the effects of socmed illustrating its power to form partisan.

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Do campaigns matter outside the United States? Equilibrium and enlightenment in Korean presidential elections

International Political Science Review ◽

10.1177/0192512115598566 ◽

2016 ◽

Vol 38 (1) ◽

pp. 21-39

Author(s):

Jeonghun Min ◽

Paul-Henri Gurian

Keyword(s):

United States ◽

Public Opinion ◽

Presidential Elections ◽

Party Identification ◽

Explanatory Power ◽

The United States ◽

Vote Choice ◽

Presidential Campaigns ◽

The Us ◽

Vote Intention

Do presidential campaigns matter outside the United States? We examine how public opinion responds to campaign events during Korean presidential campaigns. The fundamental variables of the election year influence vote intention before the campaign begins and substantially influence eventual vote choice. Campaign events assist voters to learn more about the fundamental variables – regionalism, party identification, and retrospective evaluations of the incumbent administration – and this leads to more informed intentions during the campaign. The results suggest that there is substantial congruence in the explanatory power of Holbrook’s ‘equilibrium’ theory and Gelman and King’s ‘enlightenment’ theory in presidential campaigns held in the US and in Korea.

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In Defense of Negativity: Attack Ads in Presidential Campaigns, by John G. GeerCampaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work, by Ted Brader

Political Communication ◽

10.1080/10584600701641615 ◽

2007 ◽

Vol 24 (4) ◽

pp. 450-452

Author(s):

Lynn Vavreck

Keyword(s):

Presidential Campaigns ◽

Emotional Appeals ◽

Political Ads ◽

Hearts And Minds

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The Rational Public: Fifty Years of Trends in Americans' Policy Preferences. By Benjamin I. Page and Robert Y. Shapiro. Chicago: University of Chicago Press, 1992. 488p. $59.95 cloth, $19.95 paper. - The Reasoning Voter: Communication and Persuasion in Presidential Campaigns. By Samuel L. Popkin. Chicago: University of Chicago Press, 1991. 291p. $19.95. - Public Opinion in America: Moods, Cycles, and Swings. By James A. Stimson. Boulder: Westview, 1991. 156p. $49.95 cloth, $14.95 paper.

American Political Science Review ◽

10.2307/1964388 ◽

1992 ◽

Vol 86 (4) ◽

pp. 1069-1071 ◽

Cited By ~ 1

Author(s):

James H. Kuklinski

Keyword(s):

Public Opinion ◽

Policy Preferences ◽

Presidential Campaigns ◽

University Of Chicago ◽

University Of Chicago Press

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Rivaling the PRI: The Image Management of Vicente Fox and the Use of Public Opinion Polling in the 2000 Mexican Election

Latin American Politics and Society ◽

10.1111/j.1548-2456.2005.tb00312.x ◽

2005 ◽

Vol 47 (02) ◽

pp. 143-158 ◽

Cited By ~ 2

Author(s):

Brandon Rottinghaus ◽

Irina Alberro

Keyword(s):

Public Opinion ◽

Presidential Campaign ◽

Presidential Campaigns ◽

Policy Agenda ◽

Image Management ◽

Campaign Strategy ◽

Demographic Groups ◽

Opinion Polling ◽

The Creation

Abstract This research examines the data from private polls conducted during Vicente Fox's presidential campaign through the lenses of the “modernization” of campaigning, the creation of image in the modern Mexican presidency, and the survey tools used by the campaign to achieve a historic presidential victory in 2000. Fox's campaign team used polling to determine the potential of the Mexican public to be persuaded by an opposition candidate, to provide a continuous update on how the campaign strategy was working, to assist in solidifying Fox's image and message of change (rather than promoting his policy agenda), and to target demographic groups that were perceived to be important electoral partners. These findings suggest that public opinion polling is a useful tool in Mexico to combat longstanding corporatist structures used to favor the PRI. Presidential campaigns in Mexico are beginning to resemble modern campaigns in other mature democracies in their use of private polling data; future Mexican campaigns will become more image- and personality-based.

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