Pengaruh Sponsorship Pada Event Bingen Fest Terhadap Brand Awareness Authenticity Class Mild

Corporate investment in the form of sponsorship is often carried out to establish and maintain information stability in consumers, which leads to brand awareness of products and companies. The amount of the sponsorship budget is often not on target so that its effectiveness cannot be measured. In this regard, by taking the case of the Bingen Fest event in Palembang, the research was conducted aimed at identifying how far the influence of sponsorship by Clas Mild on the development of Brand Awareness Authenticity, so that it can be used as a basis for consideration of sponsorship financing in the future. The research sample consisted of 213 respondents who were visitors to the event and the research analysis used was simple linear regression. The test results show that 90.6 percent of the event segment is generation Z with a visit repetition rate of 64.88 percent. Clas Mild sponsorship itself has a strong impact with a large influence of 49.1 percent on the development of Brand Awareness Authenticity.

Komunikasi Keluarga Penyintas Covid-19 di Pedesaan: (Studi Kasus Banyumas dan Cilacap)

The Covid-19 pandemic that has lasted for more than a year has changed many things. One thing that has changed is family communication, especially one whose members have been confirmed positive for Covid-19. This study aims to determine: 1) the communication patterns of the families of covid-19 survivors; 2) the supporting and inhibiting factors in healing psychological trauma due to Covid-19; and 3) the communication patterns of the survivors before, during, and after recovering from Covid-19. The research method used is a case study conducted in Sawitan Village, Banyumas Regency, and Rikmayung Village, Cilacap Regency. The study results show that: 1) family members are the prominent supporters of communication during survivors experiencing symptoms of Covid-19, and during the initial recovery period and socializing with the community; 2) the supporting factor for healing psychological trauma is family communication with a positive tone and good communication with neighbours and the environment, while the inhibiting factor is communication avoidance, and 3) Covid-19 survivors tend to communicate more empathy with other sufferers and are more careful in carrying out health protocols.

Implementasi Corporate Social Responsibility PT. Pertamina (Persero) pada Program Siswa Mengenal Nusantara

ABSTRACT The diversity of tribes, religions, races, and between groups for the Indonesian people is a strength to build a great nation. The younger generation's understanding of the cultural diversity of Indonesia is fading due to the impact of globalization, so an education program for love of the homeland is needed. One of the educational programs is the Student Know the Archipelago Program which is sponsored by a company that is part of a State-Owned Enterprise (BUMN) conducted by PT. Pertamina in Papua Province. The purpose of this research is to know about implementing Corporate Social Responsibility through the student program to know Nusantara by PT Pertamina (Persero). The research method used is a descriptive study with qualitative data types through data collection techniques conducted utilizing interviews, observations, and literature studies. The results showed that in the planning phase of PT Pertamina SMN CSR program which refers to the concept of Hohnen shows there is still some inconformity implementation of CSR program due to the condition of Papua area that has limitations in access to information and communication. This limitation can make the lack of a valid CSR program SMN 2018 held by PT. Pertamina (Persero) in campaigning for the diversity of Indonesian culture. Simpulan showed that PT. Pertamina has been striving to be able to realize the CSR program as a manifestation of the responsibility of BUMN present for the state.

INPOWER-CARE Sebagai Implementasi Community Relations pada PT. Indonesia Power Suralaya PGU (Studi Kasus Program Mitra Binaan Omah Kreteg Anggana)

INPOWER-CARE programs as the implementation of Community Relations is the fostered partner of Omah Kreteg Anggana, this activity aims to develop skills and welfare for the community, especially around the company by promoting the Suralaya locality, namely sambal kreteg. The purpose of this study was to determine the implementation and development of the INPOWER-CARE program of Omah Kreteg Anggana's fostered partners as the implementation of the Community Relations program. This study used a qualitative approach with case study methods and data collection techniques by conducting observations, in-depth interviews with four informants, documentation and literature. The results of this study indicate that the Division of Public Relations and Community Development PT. Indonesia Power Suralaya PGU in implementing the program, Community Relations, namely by maintaining relationships with the community by conducting socialization needed by the community and establishing intimacy with the people who participate in the program. Meanwhile, in developing the program of Omah Kreteg Anggana's fostered partners, they carried out institutional strengthening in accordance with the RENSTRA and RENJA. With the implementation of this program, the relationship between the company and the community is getting closer and mutually beneficial to one another.

Pergeseran Isu dalam Wacana Desa Tangguh Bencana (DESTANA) Pandemi Covid-19: Kasus Yogyakarta dan Surabaya

This article aims to describe complexity of news texts on discourse Desa Tangguh Bencana (Destana) in Yogyakarta and Surabaya which are contained in online media throughout the process of handling the Covid-19 pandemic in 2020. This article use the critical discourse analysis (CDA) from Teun A van Dijk’s model (1988) to analyze the structure of news report which consists of two main categories: summary and story. The summary aspect is reduced to an analysis of headlines and leads. The story is revealed to analysis of the situation and comments. The result of analysis found that had been a shift in Destana discourse in 2 (two) online media (merdeka.com, and medcom.id3). The discourse shitfting comes from an informative discourse to an investigative discourse during May – November 2020. Another finding was that there was a pattern of the use of issues and discourses that remain the same as a 'stage' for the appearance of the political elite. They have been using Destana's humanist discourse to become politically charged with the shift in the word 'Desa' into 'Kampung'.

Peranan Humas Pemerintahan (Government Public Relations) dalam Menciptakan Reputasi Pemerintahan yang Baik

The role of government public relations in the era of technological and information advancement is now no longer as a transmitter of information, but as a strategic element in supporting the successful implementation of government programs. Especially creating a reputation for good governance in the community. Therefore, the role of Public Relations Public Relations needs to be developed to be more proactive so that it is able to package information, oblique news that develops in the community and straighten it according to true, balanced and proportional facts so that people do not have bad perceptions about the government. The focus of the problem is the role of government public relations (Government Public Relations) in creating a good government reputation in the eyes of the community, as well as the objectives and functions of Government Public Relations (Government Public Relations) in creating a good government reputation in the eyes of the public. The research method uses literature study. Public Relations is designed based on serious research, planning and evaluation. The work process of Public Relations is a continuous circular process, and is a continuous process in the form of a spiral. In the implementation of the function of public relations or Public Relations requires, a variety of reliable expertise, people who can be trusted, supervision, coordination, attention to every detail and carried out in a professional manner. Public Relations must be able to master technical skills in disseminating information to achieve the goals that have been determined by the Public Relations. In this approach, Public Relations can use various communication channels, including interpersonal, public, group communication, mass media, both print and audio-visual and New Media.

Hambatan Komunikasi dalam Perkuliahan Daring pada Masa Pandemi Covid-19

This study was conducted to obtain an overview of the communication barriers between lecturers and students during the online class in the Covid-19 pandemic. The method used in this research is a case study and descriptive qualitative in which the result obtained from the research and the processed of the data about the communication barriers that occur in online lectures are deeply processed. The collected data consists of primary data that is obtained from online interviews and discussions with informan. Secondary data is obtained from various literature sources related to information and policies online lectures. Based on the result of research, show that at least there are three communication barriers that take place in online lectures, namely technological, environmental, and psychological barriers. Those three barriers are considered as lecture processed disruptions which implicate that there are students' difficulties in studying and understanding the lecture material well.

Strategi Event Public Relations Pada Expo ASESI Dalam Membangun Reputasi Sekolah Sunnah

Setiap perusahaan atau institusi memahami pentingnya reputasi. Reputasi dibangun melalui strategi-strategi yang disusun secara sistematis oleh sebuah institusi. Efektivitas dalam menyusun komunikasi yang strategis tentu akan berdampak besar bagi reputasi perusahaan. ASESI sebagai wadah komunikasi sekolah sunnah Indonesia, melakukan strategi komunikasi untuk membangun reputasi sekolah sunnah. Strategi komunikasi yang dilakukan ASESI yaitu dengan mengadakan Expo pendidikan yaitu Expo ASESI. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data dilakukan dengan observasi, wawancara, dan studi pustaka.ASESI melakukan proses manajemen strategis dalam menyusun dan melaksanakan Expo ASESI. Empat tahapan tersebut terdiri dari mendefinisikan masalah (problem), perencanaan dan pemograman, mengambil tindakan dan berkomunikasi, dan mengevaluasi program. Tahap definisi masalah dilakukan dengan melakukan analisis terhadap fakta dan permasalahan yang terjadi pada sekolah-sekolah sunnah. Tahap perencanaan dan pemograman dilakukan dengan menyusun perencanaan strategis kegiatan Asesi yang dilakukan terstruktur untuk pelaksanaan teknis dan non teknis. Tahap tindakan dan komunikasi dilakukan dengan melakukan publikasi dan promosi Expo kepada khalayak target sasaran serta melakukan koordinasi dengan event organizer. Tahap evaluasi dilakukan setelah pelaksanaan Expo dengan mengevaluasi proses perencanaan dan pelaksanaan serta melakukan monitoring kepada sekolah-sekolah sunnah yang menjadi peserta Expo.

Pemberdayaan Laz Harfa Menerapkan Sanitasi Total Berbasis Masyarakat Di Kabupaten Pandeglang

Perilaku buang air besar sembangan (BABS) di Kabupaten Pandeglang Banten masih tinggi, dimana dari 1,23 juta penduduk, 451 ribu orang melakukannya. Kondisi ini cukup memprihatinkan, mengingat BABS membuat pencapaian indikator kesehatan menjadi kurang optimal. Pendekatan pemerintah dalam membangun sarana dan infrastruktur sanitasi sehat, termasuk pembuatan jamban keluarga, berbasis ketersediaan dana APBD (Anggaran Pembangunan Belanja Daerah). Karena anggaran terbatas, banyak warga miskin tidak mendapat subsidi dalam pembuatan sanitasi lingkungan. Lembaga Amal Zakar Harapan Duafa (Laz Harfa) membuat model pemberdayaan dengan koonsep komunikasi risiko kesehatan dan program kesehatan berbasis advokasi, dukungan sosial, dan pemberdayaan. Model ini mendorong masyarakat miskin mampu membiayai pembuatan sanitasi lingkungan dengan dana mandiri. Penelitian ini menggunakan metode studi kasus, karena akan mendalami suatu peristiwa pada kelompok tertentu dalam menerapkan Sanitasi Total Berbasis Masyarakat (STBM) di Pandeglang. Untuk menentukan informan, peneliti menggunakan konsep sampling purposeful dengan informan Direktur Laz Harfa Indah Prihanande. Metode pengumpulan data dengan dokumentasi untuk menggali data-data masa lalu secara objektif dan sistematis. Dokumentasi bersumber berbagai berita media lokal seperti Kabarbanten.com dan situs resmi Lazharfa.org. Temuan penelitian, Laz Harfa menerapkan STBM melalui dua hal yaitu memperkenalkan komunikasi risiko kesehatan dan menjalankan program kesehatan berbasis advokasi, dukungan sosial, dan pemberdayaan berhasil dilakukan di Kabupaten Pandeglang. Pesan komunikasi yang disampaikan melalui program kesehatan dapat mendorong masyarakat miskin menjadi mandiri, termasuk dalam membiayai program-program kesehatan dan program pemberdayaan. Sehingga biaya untuk kebutuhan pembuatan jamban sehat dan permodalan keuangan mikro, dilakukan dengan mandiri, tanpa mendapat subsidi dari Laz Harfa atau pemerintah.

Makna Kekerabatan Dalam Budaya Lonto Leok Pada Proses Pilkada Di Manggarai Barat

Abstrak Budaya memainkan peran yang sangat penting dalam politik karena menjadi cerminan masyarakat dalam menentukan sikap dan pilihan politik atau membentuk karakteristik masyarakat dalam berpolitik. Contoh dari hubungan antara budaya dan politik bisa tergambarkan pada isu kekerabatan pada pilkada Manggarai Barat 2020 yang dibahas dalam penelitian ini. Fenomena kekerabatan yang dimaksud adalah adanya kecenderungan dari masyarakat Manggarai Barat pada umumnya untuk memilih pemimpin yang seasal atau karena faktor kekerabatan dan kekeluargaan atau dikenal sebagai budaya lonto leok yang masih kuat mempengaruhi kehidupan masyarakat termasuk politik. Penelitian ini menggunakan paradigma interpretif dengan metode penelitian Fenomenologi. Adapun pengumpulan data penelitian dilakukan dengan data primer yaitu melakukan wawancara mendalam dan dokumentasi serta data sekunder berupa studi kepustakaan. Wawancara dilakukan kepada para informan yang melakukan lonto leok menjelang Pilkada Mabar Tahun 2020 dan juga pada pilkada-pilkada sebelumnya. Hasil penelitian menunjukkan bahwa makna kekerabatan dalam budaya lonto leok pada proses pilkada di Manggarai Barat adalah kebersamaan dan ketergantungan. Sementara peran budaya lonto leok dalam proses politik adalah pada saat pengambilan keputusan dan menumbuhkan ikatan kekerabatan. Kata kunci: Budaya, Politik, Kekerabatan, Lonto Leok, fenomenologi, makna kekerabatan Abstract Culture plays a very important role in politics because it reflects the everyday life of society in determining political attitudes and choices or shaping the characteristics of society in politics. One of them many examples about the relationship between culture and politics can be illustrated in the issue of kinship in the 2020 West Manggarai regional election discussed in this study. The kinship phenomenon in question is the tendency of the West Manggarai community in general to choose leaders who are in the same kinship and it is known as the lonto leok culture which still strongly influences people's life, including politics. This study uses an interpretive paradigm with phenomenological research methods. The research data collection was carried out with primary data, namely conducting in-depth interviews and documentation and secondary data in the form of literature study. Interviews were conducted with informants who conducted lonto leok ahead of the 2020 Mabar Pilkada and also in the previous pilkada. The results showed that the meaning of kinship in the lonto leok culture in the election process in West Manggarai was togetherness and dependence. Meanwhile, the role of lonto leok culture in the political process is at the time of making decisions and fostering kinship ties. Keywords: Culture, Politics, Kinship, Lonto Leok, phenomenology, meaning of kinship