Between nationalism and consumerism: Devika Rani’s star persona in Indian visual culture

2020 ◽  
Vol 9 (2) ◽  
pp. 157-175 ◽  
Author(s):  
Radhika Raghav
Keyword(s):  
Twentieth Century ◽  
Visual Culture ◽  
Nobel Prize ◽  
Consumer Culture ◽  
Female Subject ◽  
Photographic Material ◽  
Left Behind ◽  
Indian Cinema ◽  
Privileged Status ◽  
Traditional Femininity

The career of 1930s film star Devika Rani (1908–94), often described as ‘the first lady of Indian cinema’, both confirms and challenges the received view that the nationalists’ rewritings of traditional femininity constituted the most significant force in the formation of the continent’s New Woman. Rani’s star persona demonstrates how both modernity and consumer culture, while subjected to nationalist ideology, exercised a degree of influence over the tastes and lifestyles of women living in urban centres such as Bombay and Delhi. As a member of the prominent Tagore family, which included a Nobel Prize-winning poet, and of the kulin caste, Rani enjoyed a privileged status that allowed her to embody a self-defining individual who was specifically ‘feminine and modern’ while also ‘Indian’. Drawing on the wealth of photographic material that this actress left behind, this article teases out the complexities of her trajectory as an emblematic icon of twentieth-century Indian femininity. In particular her use of costuming in her starring roles, in films such as Karma, Achhut Kanya and Nirmala, illustrates how she promoted new modes of autonomy and agency for the female subject.

"Us" vs. "Them". Communist Dialectical Images from Interwar Europe and Soviet Russia

2021 ◽  
Author(s):  
Adri Kácsor
Keyword(s):  
Twentieth Century ◽  
Working Class ◽  
Visual Culture ◽  
Upper Class ◽  
Avant Garde ◽  
Political Propaganda ◽  
Political Transformations ◽  
The Rich ◽  
Soviet Russia ◽  
Interwar Europe

Brawny male workers vs. bulging bourgeois men. Working-class mothers burdened by the hardship of poverty and childcare vs. elegant upper-class women enjoying a lifestyle of privilege. Such juxtaposed images of workers and the rich were prevalent in the visual culture of communism throughout the twentieth century, appearing on posters, illustrations, and other genres of political propaganda across countries and continents. Although these didactic propaganda images have rarely been considered in histories of modernism and the avant-garde, this article argues that they were among the key visual inventions of twentieth-century communist visual culture given their highly innovative aesthetics and juxtaposed structure that provided them a potential to become dialectical. Drawing on examples from interwar Europe and Soviet Russia, this article examines how didactic juxtapositions could become dialectical images, triggering political transformations while also making revolutionary class consciousness visible for the viewer.

Visualizing Winchester: a brand history through iconic Western images

2018 ◽  
Vol 10 (4) ◽  
pp. 383-419 ◽  
Author(s):  
Terrence H. Witkowski
Keyword(s):  
Twentieth Century ◽  
Visual Culture ◽  
Cultural Analysis ◽  
Primary Data ◽  
Content Type ◽  
Wild West Shows ◽  
Television Shows ◽  
Lever Action ◽  
The Media ◽  
Heroic Narrative

Purpose This paper aims to present a visually documented brand history of Winchester Repeating Arms through a cultural analysis of iconic Western images featuring its lever action rifles. Design/methodology/approach The study applies visual culture perspectives and methods to the research and writing of brand history. Iconic Western images featuring Winchester rifles have been selected, examined, and used as points of departure for gathering and interpreting additional data about the brand. The primary sources consist chiefly of photographs from the nineteenth century and films and television shows from the twentieth century. Most visual source materials were obtained from the US Library of Congress, the Smithsonian Institution, the Buffalo Bill Center of the West and the Internet Movie Firearms Database. These have been augmented by written sources. Findings Within a few years of the launch of the Winchester brand in 1866, visual images outside company control associated its repeating rifles with the settlement of the American West and with the colorful people involved. Some of these images were reproduced in books and others sold to consumers in the form of cartes de visite, cabinet cards and stereographs made from albumen prints. Starting in the 1880s, the live Wild West shows of William F. Cody and his stars entertained audiences with a heroic narrative of the period that included numerous Winchesters. During the twentieth century and into the present, Winchesters have been featured in motion pictures and television series with Western themes. Research limitations/implications Historical research is an ongoing process. The discovery of new primary data, both written and visual, may lead to a revised interpretation of the selected images. Originality/value Based largely on images as primary data sources, this study approaches brand history from the perspective of visual culture theory and data. The research shows how brands acquire meaning not just from the companies that own them but also from consumers, the media and other producers of popular culture.

scholarly journals What is Safe? Cultural Citizenship, Visual Culture and Risk

2005 ◽  
Vol 10 (2) ◽  
pp. 157-166 ◽  
Author(s):  
Nick Stevenson
Keyword(s):  
Visual Culture ◽  
Consumer Culture ◽  
Cultural Citizenship ◽  
Risk Society ◽  
Commercial Culture ◽  
Ecological Citizenship ◽  
Contemporary Media

Questions of cultural citizenship and risk have become central to contemporary sociological debates. This paper seeks to relate these concerns to a discussion of ecological citizenship and questions of visual and commercial culture. In the first section, I argue that ecological citizenship needs to avoid a moralistic rejection of the pleasures of contemporary visual and consumer culture. Such a possibility I argue has become evident in recent debates on the risk society. However, I argue despite Beck's realisation that questions of risk become defined through contemporary media his analysis remains overly distant from more everyday understandings. In order to address this question, I seek to demonstrate how an interpretative understanding of visual culture (in this case the 1995 film Safe) might help us develop more complex understandings of the competing cultures of risk and citizenship.

Unexpected Subversions: Modern Colonialism, Globalization, and Commodity Culture

2012 ◽  
Author(s):  
Timothy Burke
Keyword(s):  
Twentieth Century ◽  
Early Modern ◽  
Large Class ◽  
Consumer Culture ◽  
Global Culture ◽  
Middle Classes ◽  
Commodity Culture ◽  
Consumer Agency ◽  
The Pacific ◽  
History Of

Scholars studying the history of modern colonialism have been more reluctant to make strongly contrarian claims about consumerism and commodification similar to those made by early modern Europeanists because they are more unsettled by some of the implications of their own studies. Modern consumer culture is strongly mapped to ‘Westernization’ and globalization. There is a very large class of scholarly studies that in some respect or another discuss the association between colonialism and consumption in nineteenth- and twentieth-century global culture. Even constrained to the Western European states that created or extended formal empires in Africa, Asia, and the Pacific after 1860, studies such as Anne McClintock's intricate reading of British commodity culture indicate the extent to which colonial meanings and images were circulating within metropolitan societies. This article discusses modern colonialism, globalization, and commodity culture. It first examines the middle classes, nations, and modernity, and then considers consumer agency in the context of globalization.

Epilogue

2018 ◽  
Author(s):  
Kendra Taira Field
Keyword(s):  
Twentieth Century ◽  
Jim Crow ◽  
Great Migration ◽  
Left Behind ◽  
History Of ◽  
The Great Migration ◽  
Image Fit ◽  
The 1950S ◽  
Back To Africa

“Grandpa went back to Africa with Garvey,” my grandmother recalled. I carried this precious refrain into the archives with me. In Garvey’s place, I found Chief Sam, in the black and Indian borderlands of Oklahoma. While the Great Migration had largely displaced the preceding history of black rural emigration at the nadir, so had Garveyism displaced descendants’ memories of the Chief Sam movement. Meanwhile, scholars portrayed the movement as the product of a single charismatic charlatan and his nameless, faceless followers. Relying almost exclusively on U.S. sources and the memories of those “left behind” in an economically depressed and politically repressed Jim Crow Oklahoma, the only book-length study of the movement, written in the 1950s, argued that the Chief Sam movement illustrated “the desperate hopes of an utterly desperate group of people.” The image fit easily with twentieth-century American tropes of black victimhood and criminality....

scholarly journals Page Composing and Lettering Games: Experimentation in Italy in the 1930s

Authorship ◽  
2012 ◽  
Vol 2 (1) ◽  
Author(s):  
Sarah Bonciarelli
Keyword(s):  
Twentieth Century ◽  
Visual Culture ◽  
Reading Public ◽  
Book Design ◽  
Page Layout ◽  
Middlebrow Literature ◽  
The Revolution

The objective of this article is to analyze how or in what ways the most advanced visual experiments centred on “the book” as an object in the period between 1900 and 1930 in Italy, in particular in relation to the development of middlebrow literature. The article’s hypothesis is that the revolution brought about by Futurism soon touched on literature intended for a middlebrow reading public, attracted and interested by the paratextual presentation of the book and its physical aspects. This article focuses in particular on changes in page layout and on lettering games in paratextuality, to give a precise idea of how strong the thrust of Futurism was and how book design affected the visual culture of the beginning of the twentieth century in Italy.

scholarly journals introduction

2005 ◽  
Vol 183 ◽  
pp. 523-531 ◽  
Author(s):  
michel hockx ◽  
julia strauss
Keyword(s):  
Middle Class ◽  
Visual Culture ◽  
Consumer Culture ◽  
Job Insecurity ◽  
Market Manipulation ◽  
The Past ◽  
Production And Consumption ◽  
The World ◽  
Positive Experiences ◽  
Complex Phenomena

this collection offers a variety of perspectives on culture in contemporary china. we begin and end with pieces by jing wang and deborah davis on the production and consumption of culture in general, before moving on to three specific areas: visual culture, music and poetry. jing wang's opening piece on “bourgeois bohemians” (bobos) in china revolves around the all-important question of how taste is constructed and a multiplicity of lifestyles imagined. in china as elsewhere in the world, lifestyles are first imagined and transmitted through advertising. wang describes how marketing campaigns propagate idealized lifestyles to different segments of china's self identified urban middle class; notably the bohemian and the xin xin renlei. deborah davis focuses on the consumption end of culture, suggesting that for all the real resentments and worries engendered by growing income inequality and job insecurity, urbanites in shanghai experience consumer culture and the pursuit of individual taste and comfort in the home through shopping to be positive experiences, particularly when juxtaposed against the deprivations of the past. both wang and davis show that the production and consumption of culture are complex phenomena that go beyond mere market manipulation. there is substantial agency involved, from urbanites joyfully participating in redecoration of their flats to the ways in which niche segments of the urban middle class separate into different “tribes.”the braester, denton and finnane essays focus on different aspects of the production and consumption of visual culture: film, museums and fashion. braester suggests that one cannot sharply differentiate commercial film from art film on the basis of content or aesthetics, as directors previously known for making art films move into commercials, and both share similar sensibilities.

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