scholarly journals The role of Market Orientation and Innovation in Improving Business Performance of the Banking Industry

2018 ◽  
Vol 7 (4) ◽  
Author(s):  
Arman Mohajer Milani ◽  
Shahram Salavati
Keyword(s):  
Market Orientation ◽  
Business Performance ◽  
Banking Industry

scholarly journals The Role of Business Ethics in the Relationship between Market Orientation and Business performance

2015 ◽  
Vol 4 (1) ◽  
pp. 70-94
Author(s):  
Gusti Oka Widana ◽  
Sudarso K Wiryono ◽  
Mustika S Purwanegara ◽  
Mohamad Toha
Keyword(s):  
Business Ethics ◽  
Market Orientation ◽  
Business Performance ◽  
Islamic Banks ◽  
Managerial Implication ◽  
Strategic Actions ◽  
Islamic Business Ethics ◽  
The Relationship ◽  
A Company

The positive of impact of market orientation toward business performance of a company is a common wisdom in the marketing literatures. Hence the prior studies recommend that the connection will depend on other strategic actions. In this regards, this study tries to assess the construct of business ethics as the precedent of market orientation in the context of Indonesia Islamic banks. Upon assessing data using SmartPLS, this study finds that market orientation is the determinant of business performance and Islamic business ethics is the precedent of market orientation. However, market orientation is not effective as the mediator in the relationship between Islamic business ethics and business performance. The discussion of this finding is provided as well as the managerial implication at the end of this paper.

scholarly journals How market orientation induces small business performance: The role of strategic fits

2021 ◽  
Vol 23 (1) ◽  
pp. 55
Author(s):  
Quang-Huy Ngo
Keyword(s):  
Small Business ◽  
Strategic Management ◽  
Market Orientation ◽  
Small Businesses ◽  
Business Performance ◽  
Mediating Effects ◽  
Management Literature ◽  
Theory Of Organization ◽  
Small Business Performance

The purpose of this study is to shed light on how strategic fits between market orientation and the prospector strategy leads to higher performance of small businesses in Vietnam. This study draws from the contingency theory of organization to propose that strategic fits in small businesses represent by prospector strategy's mediating effects on the link between market orientation and these small businesses' performance. Data collected from 161 small businesses in Vietnam was examined. PLS-SEM was used to assess the research framework. The results reveal that the fit between market orientation and the prospector strategy, represented by the full mediating effects of this strategy, is essential to determine the performance improvement of small businesses in Vietnam. For the findings, this study provides some practical implications for small business owners in Vietnam. This study also contributes to the strategic management literature by providing empirical evidence, which suggests the strategic fits between prospector strategy and market orientation induces performance. This study also overcomes the limitations relating to the proposals of the analytic framework to assess strategic fits. Lastly, this study extends to strategic management literature by examining the role of strategic fit in small businesses' contexts.

Market orientation and service quality: opponents or colleagues

2014 ◽  
Vol 6 (2/3) ◽  
pp. 98-111 ◽  
Author(s):  
Angelos Pantouvakis
Keyword(s):  
Service Quality ◽  
Empirical Evidence ◽  
Market Orientation ◽  
Business Performance ◽  
Design Methodology ◽  
Combined Effects ◽  
Present Survey ◽  
Content Type ◽  
Marketing Orientation

Purpose – This paper aims to investigate the effects of market orientation (MO) and service quality (SQ) logic on business performance. It is generally believed that MO and SQ are different philosophies, as the first, mainly, focuses on the “external orientation or market based considerations”, whereas the second mainly falls into the “internal orientation or resource based” of the firm. However, very little empirical evidence is provided to examine their relationships and comment on their role in achieving superior business performance. Design/methodology/approach – Drawing evidence from 400 shipping firms, this study examines the role of these two concepts (MO and SQ) on shipping companies’ business performance and attempts to classify cases according to their score on those constructs. Findings – Analysis revealed that despite what was thought by most managers inside and outside the maritime sector, all shipping firms are strongly market-oriented and that SQ and business performance are closely related to each other. Originality/value – The present survey, using a sample of 700 maritime professionals from some 400 shipping companies in Greece, aimed at exploring the combined effects of marketing orientation and quality on their performance. It further discriminates among three types (states) of companies based on their MO and SQ scores.

Do fellow-feelings and organisational harmony matter for logistic firms?

2018 ◽  
Vol 30 (5) ◽  
pp. 1319-1346 ◽  
Author(s):  
Jashim Khan ◽  
Gary Rivers ◽  
Sonjaya S. Gaur ◽  
Ali Quazi ◽  
Na Zuo ◽  
...  
Keyword(s):  
Market Orientation ◽  
Business Performance ◽  
Dissemination And Implementation ◽  
Service Firms ◽  
Senior Managers ◽  
Data Set ◽  
Content Type ◽  
Mediating Role ◽  
The Relationship

PurposeThe purpose of this paper is to explore the mediating role of organisational harmony and fellow-feelings in the relationship between intelligence generations, dissemination and implementation on business performance and explain how market orientation impacts certain aspects of organisational behaviour which in turn lead to the performance of service firms.Design/methodology/approachThe data set comprises 108 responses of senior managers within the logistics sector. The multi-level sequential mediation path analysis is used to examine the above mediating role.FindingsResults indicate that intelligence dissemination (ID), response implementation (RI) and business performance relationship is significantly mediated via fellow-feelings and organisational harmony. However, the relationship between dissemination, implementation and overall business performance is mostly mediated by fellow-feelings and followed by organisational harmony. Furthermore, when overall market orientation (intelligence generation, dissemination and RI) is used as a determinant of business performance, organsiational harmony emerged as the most significant contributor to organsiational performance.Practical implicationsManagers are urged to focus on building fellow-feelings among their employees, resulting in a harmonious work environment between functional units and market orientation organisation wide.Originality/valueCompared to previous research, this is one of the first attempts to develop an understanding of fellow-feelings, contributing to organsiational harmony resulting market orientation and, hence, business performance. Market orientation conceptualisations lump intelligence generation, dissemination and RI of business activities together but do not explain how market orientation impacts fellow-feelings and organisational harmony which in turn leads to performance. The authors specifically address this important lacuna in our conceptualisation and propose that ID and RI lead to fellow-feelings within functional departments and results in organisational harmony.

scholarly journals How will market orientation and external environmnet influence the performance among SMEs in the agri-food sector in Malaysia?

2010 ◽  
Vol 3 (3) ◽  
pp. 154 ◽  
Author(s):  
Norzalita Abd Aziz ◽  
Norjaya Mohd Yasin
Keyword(s):  
Factor Analysis ◽  
Market Orientation ◽  
Business Performance ◽  
Information Dissemination ◽  
External Environment ◽  
Food Sector ◽  
Marketing Orientation ◽  
Competitor Orientation ◽  
The Relationship

Abstract  Many researchers have explored the relationship between market orientation and firm performance in manufacturing and services industries but such studies in agri-food SMEs are scarce. Previous research conducted has conceptually and empirically supported the notion that market orientation  independently  or collectively have positive correlations with  the business  performance of organization (such as Narver and Slater, 1990; Jaworski and Kohli, 1993; Lee and Peterson, 2000). The aim of this paper is to examine the marketing practices and the marketing orientation-business performance relationship among SMEs in agri-food sector in Malaysia.  This study also investigated the role of the external environment in the market orientation-performance linkage. From an analysis of a survey data of 102 agri- food organizations, three dimensions namely customer-competitor orientation, inter-functional coordination and information dissemination extracted from factor analysis result of market orientation. The study revealed that customer-competitor orientation and information dissemination were positively related to business performance. In terms of the role of external environment, two dimensions produced by factor analysis, market-technology turbulence and competitive intensity did not moderate the relationship between market orientation and business performance. Findings are discussed and implications are highlighted. Keywords: Market Orientation, External Environment, Business Performance 

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