Moderating Role of Recovery Fairness and Authenticity in Beauty Service Failure Severity and Repurchase Intention Process

2017 ◽  
Vol 7 (10) ◽  
pp. 27-35
Author(s):  
Yun Kim
Keyword(s):  
Service Failure ◽  
Repurchase Intention ◽  
Failure Severity ◽  
Moderating Role

scholarly journals Moderating Role of Electronic Word of Mouth (eWOM) in the Influence of Perceived Value on Repurchase Intention

2021 ◽  
Vol 1 (1) ◽  
pp. 71-90
Author(s):  
Aldrich Alfatera Unpapar
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Word Of Mouth ◽  
Perceived Value ◽  
Predictor Variables ◽  
Repurchase Intention ◽  
Positive Effect ◽  
Moderating Role

The purpose of this research is to determine whether word of mouth which has developed into electronic (eWOM) in the digitalization era can strengthen or weaken the influence of the perceived value received by customers from previous purchases to repurchase or not. This study uses a quantitative approach, whereas the method of data collection was purposive sampling and has determined as many as 116 samples. The population in this research are followers of Shopee Indonesia in Instagram, with the various characteristics that have been determined by researchers to be taken as a sample for this research. The method of data analysis using equations from Cohen et al. (1975) in the journal of Sharma et al. (1981). The regression analysis is based on the researcher's comprehension of the negligibility correlation between moderation and predictor variables. Based on the results, Perceived Value has a significant and positive effect on Repurchase Intention, and the regression model analysis was found that the inclusion of the moderation variable, strengthened the influence of Perceived Value on Repurchase Intention by 61,5% from the previous results (55,8%).

scholarly journals The mediating influence of service failure explanation on customer repurchase intention through customers satisfaction

2016 ◽  
Vol 8 (4) ◽  
pp. 516-535 ◽  
Author(s):  
Arun Kumar Tarofder ◽  
Seyed Rajab Nikhashemi ◽  
S.M. Ferdous Azam ◽  
Prashantini Selvantharan ◽  
Ahasanul Haque
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Service Failure ◽  
Mediating Effect ◽  
Primary Data ◽  
Repurchase Intention ◽  
Content Type ◽  
Practical Tool ◽  
Customer Purchases

Purpose The purpose of this paper is to examine the effect of explanation on customer satisfaction in the service failure stage. It seeks to better understand the dynamics of consumer repurchase intention through a mediating effect of customer satisfaction. Design/methodology/approach A structured questionnaire was e-mailed to collect the primary data. With three reminders, this study managed to obtain 322 responses from customers who complained about their internet service in Malaysia. Structural equation modelling techniques were applied to examine both direct and mediating effects between variables. Findings Results reveal that all four dimensions of explanation have significant partial mediating effect on repurchase intention through customer satisfaction. Results also disclose that there is no significant relationship between excuse and customer satisfaction in service failure. Among all dimensions, reference and apology have higher influence on repurchase intention through customer satisfaction. Research limitations/implications The results are particularly valuable for managers, as it supports the role of using explanation as a practical tool for fostering positive and profitable outcomes like repeat customer purchases. Practical implications The findings of this study will help organisations rethink their explanation strategies with the eye to foster greater customer repurchase intention. Originality/value The results are particularly valuable for managers, as they support the role of using explanation as a practical tool for fostering positive and profitable outcomes like repeat customer purchases.

Consumer reaction to service failure and recovery: the moderating role of attitude toward complaining

2009 ◽  
Vol 23 (7) ◽  
pp. 462-475 ◽  
Author(s):  
Celso Augusto de Matos ◽  
Carlos Alberto Vargas Rossi ◽  
Ricardo Teixeira Veiga ◽  
Valter Afonso Vieira
Keyword(s):  
Service Failure ◽  
Consumer Reaction ◽  
Service Failure And Recovery ◽  
Moderating Role
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