scholarly journals Moderating Role of Electronic Word of Mouth (eWOM) in the Influence of Perceived Value on Repurchase Intention

2021 ◽  
Vol 1 (1) ◽  
pp. 71-90
Author(s):  
Aldrich Alfatera Unpapar
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Word Of Mouth ◽  
Perceived Value ◽  
Predictor Variables ◽  
Repurchase Intention ◽  
Positive Effect ◽  
Moderating Role

The purpose of this research is to determine whether word of mouth which has developed into electronic (eWOM) in the digitalization era can strengthen or weaken the influence of the perceived value received by customers from previous purchases to repurchase or not. This study uses a quantitative approach, whereas the method of data collection was purposive sampling and has determined as many as 116 samples. The population in this research are followers of Shopee Indonesia in Instagram, with the various characteristics that have been determined by researchers to be taken as a sample for this research. The method of data analysis using equations from Cohen et al. (1975) in the journal of Sharma et al. (1981). The regression analysis is based on the researcher's comprehension of the negligibility correlation between moderation and predictor variables. Based on the results, Perceived Value has a significant and positive effect on Repurchase Intention, and the regression model analysis was found that the inclusion of the moderation variable, strengthened the influence of Perceived Value on Repurchase Intention by 61,5% from the previous results (55,8%).

FAKTOR-FAKTOR YANG MENDORONG PERILAKU GETOK TULAR DI MEDIA SOSIAL

2018 ◽  
Vol 13 (1) ◽  
pp. 23
Author(s):  
Pramatatya Resindra Widya
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Customer Satisfaction ◽  
Word Of Mouth ◽  
Repurchase Intentions ◽  
Customer Involvement ◽  
Central Java ◽  
Simple Regression Analysis ◽  
Positive Effect

This study aims to examine the role of social media as a means of electronic word of mouth. The variables studied in this study are customer satisfaction and customer involvement as antecedents and repurchase intentions as a consequence variable (Consequences). The sample in this study amounted to 206 respondents spread in Yogyakarta, Central Java, West Java, East Java, Bali, and Ambon with surveys conducted in a connected and unrelated. Hypothesis testing is done by multiple regression analysis and simple regression analysis. The results of this study suggest that in the Indonesian context, customer satisfaction does not affect the act of social media and customer involvement have a positive and significant effect on electronic act of speech through social media. Electronic speech act through social media has a positive effect on repurchase intentions.Keywords: social media, electronic word of mounth, repeat purchase, regression  ABSTRAKPenelitian ini bertujuan untuk menguji peran media sosial sebagai sarana getok tular elektronik. Variabel yang diteliti dalam penelitian ini adalah kepuasan pelanggan dan keterlibatan pelanggan sebagai anteseden dan niat membeli kembali sebagai variabel konsekuensi (Konsekuensi). Sampel dalam penelitian ini berjumlah 206 responden yang tersebar di Yogyakarta, Jawa Tengah, Jawa Barat, Jawa Timur, Bali, dan Ambon dengan survei yang dilakukan secara terhubung dan tidak terkait. Pengujian hipotesis dilakukan dengan analisis regresi berganda dan analisis regresi sederhana. Hasil penelitian ini menunjukkan bahwa dalam konteks Indonesia, kepuasan pelanggan tidak mempengaruhi tindakan media sosial dan keterlibatan pelanggan memiliki pengaruh positif dan signifikan terhadap tindak tutur elektronik melalui media sosial.Kata Kunci: media sosial, getok tular elektronik, pembelian ulang, regresi

scholarly journals PENGARUH ROLE STRESS TERHADAP KEPUASAN KERJA KARYAWAN DENGAN LOCUS OF CONTROL SEBAGAI VARIABEL MODERASI

2020 ◽  
Vol 9 (4) ◽  
pp. 1272
Author(s):  
Made Yurika Oka Dwicahyani ◽  
I Gusti Ayu Dewi Adnyani
Keyword(s):  
Job Satisfaction ◽  
Regression Analysis ◽  
Data Analysis ◽  
Locus Of Control ◽  
Data Collection ◽  
Control Variable ◽  
Sampling Technique ◽  
Role Stress ◽  
Feasibility Test

The purpose of this study is to explain the locus of control as a moderating variable that has the influence of role stress on job satisfaction. This research was conducted on Melia Bali Hotel accounting employees. The number of samples in this study were 50 respondents. The sampling technique is saturated sampling using the Likert Summated Ratings (LSR) method. Data collection was obtained from the results of distributing questionnaires for Melia Bali Hotel accounting employees. Data analysis in this study uses moderated regression analysis and the model feasibility test. The results of the moderated regression analysis and the model feasibility test indicate that the locus of control variable as a moderating variable influences the role of stress on job satisfaction of accounting employees at Melia Bali Hotels. The results of this study indicate that the higher the role stress felt by Melia Bali Hotel accounting employees, the job satisfaction felt by employees will decrease. Keywords: role stress, locus of control, job satisfaction.

scholarly journals Pengaruh Penerapan E-Filling, Sosialisasi Perpajakan, Kinerja Account Representative, dan Sanksi Pajak terhadap Tingkat Kepatuhan WPOP

2019 ◽  
pp. 491
Author(s):  
Lyana Oka Kusumayanthi ◽  
Herkulanus Bambang Suprasto
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Questionnaire Data ◽  
Analysis Technique ◽  
Positive Effect

This study aims to examine the effect of the application of e-filling, tax socialization, account representative performance and taxation penalty on individual taxpayer compliance at KPP Pratama Gianyar. This research was conducted at KPP Pratama Gianyar. The samples used were 100 respondents to the method of determining the sample was purposive sampling. The data collection techniques questionnaire. data analysis technique used is multiple linear regression analysis. Based on the results of the study showed that the application of e-filling, account representative performance and taxation penalty had a positive effect on WPOP compliance at KPP Pratama Gianyar, while tax socialization did not affect the WPOP at KPP Pratama Gianyar. Keywords: E-filing, tax socialization, account representative performance, taxation penalty, and individual taxpayer compliance.

scholarly journals FAKTOR - FAKTOR YANG MENDORONG KEPATUHAN MASYARAKAT KABUPATEN BANTUL UNTUK MEMBAYAR PBB P2

2020 ◽  
Vol 11 (2) ◽  
pp. 147-161
Author(s):  
Septian Kurnia Dewi ◽  
Amir Hidayatulloh
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Tax Compliance ◽  
Sampling Technique ◽  
Analysis Techniques ◽  
Rural And Urban ◽  
Simple Regression ◽  
Special Region

The purpose of this study was to analyze the influence of motivation, morality, and the role of village officials on community compliance in paying rural and urban land and building taxes with tax sanctions as a moderating variable. The population in this study is individual taxpayers who live in Bantul Regency, Yogyakarta Special Region Province. The sample in this study is an individual taxpayer who owns land and buildings domiciled in Bantul Regency. The sampling technique in this study uses purposive sampling, with criteria (1) taxpayers who live in Bantul Regency, and (2) taxpayers who own land and buildings. Data collection in this study used a questionnaire distributed directly to respondents who met the criteria. Respondents in the study numbered 127 respondents. Data analysis techniques in this study used simple regression and Moderated Regression Analysis. This study found that community compliance to pay PBB P2 was influenced by the motivation and role of village officials. Meanwhile, morality has no effect on community compliance to pay PBB P2. The study also obtained the results of the taxation sanski variable moderating the influence of motivation on taxpayer compliance, and moderating the effect of the role of village officials on tax compliance. However, tax sanctions do not moderate the effect of morality on taxpayer compliance to pay PBB P2.

scholarly journals Managing Attendees’ WOM at a Wine Cultural Event: The Moderating Role of Novelty Seeking

2020 ◽  
pp. 1-14
Author(s):  
Tsai-Fa (TF) Yen
Keyword(s):  
Questionnaire Survey ◽  
Word Of Mouth ◽  
Perceived Value ◽  
Hypotheses Testing ◽  
Novelty Seeking ◽  
Cultural Event ◽  
Moderating Role ◽  
Event Managers

The purpose of this study is to investigate the perspectives of attendees on novelty seeking of a wine culture event to assess what drives their word of mouth. A questionnaire survey was undertaken for collecting data at a wine cultural event held at Yibin. A total of 315 valid samples were received for the further hypotheses testing. The results showed that both perceived value and event satisfaction were key antecedents of word of mouth and the moderating role of novelty seeking was confirmed. Finally, the manageable results for wine culture event managers and future researchers were drawn.

scholarly journals Pengaruh Trust, Perceived Value, Brand Image Dan Satisfaction Terhadap Repurchase Intention Batik Air Di Jakarta Dan Tangerang

2019 ◽  
Vol 2 (4) ◽  
Author(s):  
Adeline Felicia Lianto
Keyword(s):  
Data Analysis ◽  
Multiple Regression ◽  
Brand Image ◽  
Perceived Value ◽  
Repurchase Intention ◽  
Positive Effects ◽  
Positive Effect

The aim of this research is to find out whether trust, perceived value, brand image and satisfaction give impacts on repurchase intention in flight industry. The samples are collected by using convenience method by giving out questionnaires to 122 customers of a flight company in Jakarta and Tangerang who have experience of using this flight for at least 2 times in last 5 years.The technique of data analysis used in this research is multiple regression analysis.The results showed that: (a) there is a significant and positive effects between trust and repurchase intention; (b) perceived value do not create significant impact towards repurchase intention; (c) brand image gives significant and positive effect to repurchase intention; (d) there is a significant and positive effects between satisfaction and repurchase intention.

scholarly journals The Influence of Perception of Behavioral Control, Attitude and Wrongdoer Status on Whistleblowing Auditor Behavior at Bali Province's Financial and Development Supervisory Agency

2020 ◽  
Vol 1 (2) ◽  
pp. 41-45
Author(s):  
Luh Gede Pande Sri Eka JAYANTI ◽  
I Nyoman SUTAPA
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Behavioral Control ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Collection Method ◽  
Development Agency ◽  
Positive Effect

This study aims to analyze the Effect of Perception of Behavioral Control, Attitude, and Wrongdoer Status on Whistleblowing Auditor Behavior. The sample of this study consisted of Auditors of the Bali Province Certified Financial and Development Agency (BPKP) of 55 people. The data collection method used is using a questionnaire distributed to the Auditors of the Bali Province Certified Financial and Development Agency (BPKP). Data analysis in this study used multiple linear regression analysis using the SPSS (Statistica Program and Service Solution) program. Referring to the results of the analysis, that Perception of Behavioral Control has a positive effect on Whistleblowing Auditors. The attitude has a positive effect on the Whistleblowing Auditor. Wrongdoer status has a positive effect on Whistleblowing Auditors. Perception of Behavioral Control, Attitude, and Wrongdoer Status have a positive effect on Whistleblowing Auditors.

scholarly journals FAKTOR PENENTU KUALITAS AUDIT DI KANTOR AKUNTAN PUBLIK DKI JAKARTA

2020 ◽  
Vol 7 (2) ◽  
pp. 85-99
Author(s):  
Momon Momon ◽  
Widarto Rachbini ◽  
Amilin Amilin
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Professional Education ◽  
Audit Quality ◽  
Auditor Independence ◽  
Significant Positive Effect ◽  
Inferential Analysis ◽  
Positive Effect ◽  
Public Accountant

The study aims to analyze the effect of auditor competence and independence on audit quality. The sample used in this study were 151 samples (KAP) represented by the Auditor in DKI Jakarta. Data analysis uses descriptive and inferential analysis using multiple regression analysis. Hypothesis testing results indicate that there is a significant positive effect on Auditor Competence and Auditor Independence on Audit Quality. These results indicate that the higher (both) Auditor Competency and Auditor Independence, the Audit Quality will increase. Independent auditors should pay attention to their competencies. To improve audit quality, it is necessary to increase the competence of auditors by providing training and certification of expertise that supports the auditor profession in line with continuing professional education (PPL) programs. The role of regulators and accountants' associations (IAPI, IAI) in this case is also very necessary to monitor the implementation of the PPL program for auditors (accountants). Auditors who conduct audits must truly maintain and ensure independence both in fact and in appearance in order to produce quality audits. The existence of regulations that limit the length of the audit of a client conducted by the same public accountant, should also be supported by the KAP to rotate the auditor team, not only limited to the level of partners signing the audit report to further maintain its independence.

scholarly journals PENGARUH BRAND IMAGE, REFERENCE GROUP, DAN RELIGIOSITY TERHADAP PURCHASE INTENTION (MAHASISWA) DALAM MENGGUNAKAN JASA PERBANKAN SYARIAH DI WILAYAH JAKARTA SELATAN

2019 ◽  
Vol 4 (2) ◽  
pp. 167
Author(s):  
ANNA SARDIANA ◽  
PRILIADHITA AYU PERMATA SARI
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Reference Group ◽  
Significant Positive Effect ◽  
Online Questionnaire ◽  
Positive Effect

The desire of a consumer to buy a product or service is influenced by the attitude they have, because this will be felt by consumers when determining the purchase intention of the product or service and deciding whether to use it again or not. Thus, this study aims to examine the effect of brand image, reference group, and religiosity on college purchase intention (students) in South Jakarta. Data collection techniques used an online questionnaire with a sample of 103 respondents in the South Jakarta area and had never used the services of a Sharia Bank. Data analysis using multiple regression analysis with SPSS 23 program. The conclusion of this study is that brand image has a significant positive effect on purchase intention, the reference group has a positive but not significant effect on purchase intention, and religiosity has a significant positive effect on purchase intention.

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