The Moderating Role of Perceived Effectiveness of Provider Recommendations on Consumers’ Satisfaction, Trust, and Online Repurchase Intention

2015 ◽  
pp. 382-391
Author(s):  
Hongpeng Wang ◽  
Rong Du ◽  
Shizhong Ai ◽  
Zhe Chi
Keyword(s):  
Repurchase Intention ◽  
Perceived Effectiveness ◽  
Moderating Role

scholarly journals Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms

MIS Quarterly ◽  
2014 ◽  
Vol 38 (2) ◽  
pp. 407-427 ◽  
Author(s):  
Yulin Fang ◽  
◽  
Israr Qureshi ◽  
Heshan Sun ◽  
Patrick McCole ◽  
...  
Keyword(s):  
Repurchase Intention ◽  
Perceived Effectiveness ◽  
Moderating Role

scholarly journals Moderating Role of Electronic Word of Mouth (eWOM) in the Influence of Perceived Value on Repurchase Intention

2021 ◽  
Vol 1 (1) ◽  
pp. 71-90
Author(s):  
Aldrich Alfatera Unpapar
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Word Of Mouth ◽  
Perceived Value ◽  
Predictor Variables ◽  
Repurchase Intention ◽  
Positive Effect ◽  
Moderating Role

The purpose of this research is to determine whether word of mouth which has developed into electronic (eWOM) in the digitalization era can strengthen or weaken the influence of the perceived value received by customers from previous purchases to repurchase or not. This study uses a quantitative approach, whereas the method of data collection was purposive sampling and has determined as many as 116 samples. The population in this research are followers of Shopee Indonesia in Instagram, with the various characteristics that have been determined by researchers to be taken as a sample for this research. The method of data analysis using equations from Cohen et al. (1975) in the journal of Sharma et al. (1981). The regression analysis is based on the researcher's comprehension of the negligibility correlation between moderation and predictor variables. Based on the results, Perceived Value has a significant and positive effect on Repurchase Intention, and the regression model analysis was found that the inclusion of the moderation variable, strengthened the influence of Perceived Value on Repurchase Intention by 61,5% from the previous results (55,8%).

scholarly journals Peran Escrow Services sebagai Variabel Pemoderasi di Marketplace

2019 ◽  
Vol 8 (2) ◽  
pp. 279-292
Author(s):  
Ratna Dewi Kusumawati ◽  
Didi Achjari
Keyword(s):  
Online Survey ◽  
Repurchase Intention ◽  
Perceived Effectiveness ◽  
Repurchase Intentions ◽  
Relationship Of ◽  
The Relationship ◽  
Moderate Relationship

Previous studies show that Perceived Effectiveness of Escrow Service (PEES) affects the relationship. In e-commerce, trust can be seen as a trust in the community of sellers and trust in intermediaries. The purpose of this study is to investigate the role of PEES to moderate relationship between trust in intermediaries and repurchase intentions, and between trust in the community of sellers and repurchase intention. This research was administered to 138 respondents through online survey. The findings indicate that PEES moderates not only the relationship of trust in intermediaries and repurchase intentions, but also the relationship between trust in the community of sellers and repurchase intentions. Keywords: trust to community of seller; trust to intermediary; perceived effectiveness of escrow services; repurchase intentions; e-commerce ---------------------------------- Penelitian terdahulu menunjukkan bahwa Perceived Effectiveness of Escrow Service (PEES) mempengaruhi hubungan kepercayaan kepada komunitas penjual dan intensi pembelian kembali. Dalam konteks e-commerce, kepercayaan dapat dipandang sebagai kepercayaan kepada komunitas penjual dan kepercayaan kepada perantara. Tujuan dilakukannya penelitian ini adalah untuk meneliti peran moderasi PEES terhadap hubungan antara kepercayaan kepada perantara dan intensi pembelian kembali, serta kepercayaankepada komunitas penjual dan intensi pembelian kembali. Penelitian ini dilakukan kepada 138 responden melalui survei daring. Temuan dari hasil uji menunjukkan bahwa PEES memoderasi hubungan antara kepercayaan kepada perantara dan intensi pembelian kembali, serta kepercayaan kepada komunitas penjual dan intensi pembelian kembali.

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