A Study on the Effect of Advertising Messages according to Price Discount Rate and Scarcity Message : Focusing on Anxiety and Situational Involvement in COVID-19 Era
Keyword(s):
Keyword(s):
2020 ◽
Vol 14
(5)
◽
pp. 723-733
2010 ◽
Vol 30
(3-4)
◽
pp. 299-316
◽
2020 ◽
Vol 18
(4)
◽
pp. 105-115
Keyword(s):
Keyword(s):
Keyword(s):
Keyword(s):