Influence which purchase situation information exposed to webpage prior to click has over product evaluation and purchase intention - With focus on the number of purchasers, satisfaction level, and price discount rate -

2014 ◽  
Vol 15 (6) ◽  
pp. 167-187
Author(s):  
Wan-Seop Shim
Keyword(s):  
Discount Rate ◽  
Purchase Intention ◽  
Product Evaluation ◽  
Satisfaction Level ◽  
Price Discount ◽  
Purchase Situation

The Effect of T-Commerce Scarcity Messages and Price Policies on Attitudes and Purchase Intention

2019 ◽  
Vol 118 (1) ◽  
pp. 42-47
Author(s):  
KwangSeok Han
Keyword(s):  
Statistical Analysis ◽  
Purchase Intention ◽  
Time Limit ◽  
Discount Factor ◽  
Limited Time ◽  
Price Discount ◽  
Discount Price ◽  
Strategic Plans ◽  
Factor Design ◽  
The Difference

Background/Objectives: This study investigated differences in the attitude of users according to type of scarcity message and price discount conditions to compose T-commerce sales messages and search for effective strategic plans. Methods/Statistical analysis: This study empirically verifies the difference in promotion attitude and purchase intention between the type of T-Commerce scarcity message (quantity limit message / time limit message) and the price discount policy (price discount / non-discount) message. For this purpose, 2 (scarcity type: limited quantity, limited time) X 2 (with or without price discount: price discount, no price discount) factor design between subjects was used.

Shopping online? The role of imagination and gender

2019 ◽  
Vol 53 (12) ◽  
pp. 2604-2628 ◽  
Author(s):  
Manveer K. Mann ◽  
Yuping Liu-Thompkins
Keyword(s):  
Purchase Intention ◽  
Negative Impact ◽  
Experimental Studies ◽  
Product Evaluation ◽  
Brand Experience ◽  
Content Type ◽  
Female Consumers ◽  
Product Use ◽  
Negative Effect ◽  
The Impact

Purpose This study aims to examine gender differences in the impact of imagining product use on purchase decisions. The authors argue that while imagination can enhance purchase intention for female consumers, it can be detrimental to male consumers. This study explores the conditions under which imagination can be turned into a positive device for male consumers. Design/methodology/approach Three experimental studies were conducted. The first two studies illustrate the differential effects of imagination on males vs females. Given the negative effect found among males, the third study focused exclusively on male consumers to identify conditions under which the negative impact of imagination on these consumers can be alleviated. Findings Studies 1 and 2 show that while an imagination tactic has positive or no effect on female consumers, a generic imagination request lowers male consumers’ purchase intention. Focusing on potential ways of alleviating this negative effect, Study 3 shows that for males without prior brand ownership experience, imagining product use in a less-typical context can increase purchase intention. Research limitations/implications The results provide evidence that gender impacts the effectiveness of imagination in improving product evaluation. Furthermore, the context of imagination and previous brand experience can be used together to determine how male consumers respond to imagination. Practical implications The study’s findings warn against the blind use of imagination tactics. Instead, retailers need to customize imagination tactics based on gender, previous brand experience and product usage context. Originality/value To the best of the authors’ knowledge, this is one of the first papers to examine the impact of gender on the influence of imagination on product evaluation.

Identifying Most Preferential Skyline Product Combinations

2017 ◽  
Vol 31 (11) ◽  
pp. 1759022 ◽  
Author(s):  
Zhibang Yang ◽  
Xu Zhou ◽  
Jin Mei ◽  
Yifu Zeng ◽  
Guoqing Xiao ◽  
...  
Keyword(s):  
Discount Rate ◽  
Purchase Intention ◽  
Exact Algorithm ◽  
Approximate Algorithm ◽  
Department Stores ◽  
Skyline Query ◽  
Efficiency And Effectiveness ◽  
Promotion Strategies ◽  
First Time ◽  
High Dimensional Datasets

Nowadays, department stores and online merchants usually develop some price promotion strategies to attract customers and increase their purchase intention. Therefore, it is significant for customers to pick out attractive products and obtain the maximum discount rate. Admittedly, the skyline query is a most useful tool to find out attractive products. However, it does little to help select the product combinations with the maximum discount rate. Motivated by this, we identify an interesting problem, a most preferential skyline product (MPSP) combination discovering problem, which is NP-hard, for the first time in the literature. This problem aims to report all skyline product combinations having the maximum discount rate. Since the exact algorithm for the MPSP is not scalable to large or high-dimensional datasets, we design an approximate algorithm that guarantees the accuracy of the results. The experiment results demonstrate the efficiency and effectiveness of our proposed algorithms.

Consumer Comprehension of OTC Medication Labels and the Scope for Improvement in Font Size

2007 ◽  
Vol 23 (4) ◽  
pp. 207-213 ◽  
Author(s):  
Sharanya Murty ◽  
Sujit S Sansgiry
Keyword(s):  
Purchase Intention ◽  
Process Model ◽  
Evaluation Process ◽  
Consumer Preference ◽  
Product Evaluation ◽  
Ease Of Use ◽  
Product Knowledge ◽  
Font Size ◽  
Dependent Variables ◽  
Univariate Anova

Background: On March 17, 1999, the FDA mandated a new standardized format called “Drug Facts” and a minimum font size of 6 points for the labeling of over-the-counter (OTC) medications. Yet, some text legibility studies report consumer preference for font sizes of at least 10 points. The possibility therefore exists that the minimum font size mandated by the FDA might be too small for certain consumers to read. Objective: To compare the effectiveness of 3 labeling formats—old, new, and simulated labels (SLs)—using the OTC medication Label Evaluation Process Model (LEPM). Methods: A within-subjects experimental design was used. SLs designed for this study contained similar information as the new labels plus a larger font size. English-speaking consumers viewed these label formats and completed a questionnaire that requested consumer demographic information and measured their responses on 5 domains of the LEPM: ease of use, product knowledge, attitude toward product label, product evaluation, and purchase intention. These 5 domains were the dependent variables for this study. The independent variable was the label format. Data were analyzed using the SAS 9.1 software. A multivariate analysis of variance (ANOVA) followed by a univariate ANOVA determined the effect of label format on the dependent variables. Results: Each label format differed significantly from the others in terms of ease of use, attitude, product evaluation, and purchase intention, with the highest mean scores reported for SLs. SLs were the only label format that significantly improved consumers' product knowledge. Conclusions: Although the new standardized OTC labels are an improvement from the old unstandardized label format, there is a need for further improvement in OTC medication labeling, especially regarding the font size on these labels.

scholarly journals ANALISIS MODEL ESTIMASI NET PRESENT VALUE PADA PENJADWALAN PENAMBANGAN TERBUKA BATUBARA PIT 11 PT ARUTMIN INDONESIA SITE KINTAP KABUPATEN TANAH LAUT

2020 ◽  
Vol 6 (1) ◽  
pp. 57
Author(s):  
Fitria Handayani Amar ◽  
Nurhakim Nurhakim ◽  
Romla Noor Hakim
Keyword(s):  
Discount Rate ◽  
Net Present Value ◽  
General Description ◽  
Present Value ◽  
Price Discount ◽  
Coal Price ◽  
Delay Cost ◽  
Average Rain

PT Arutmin Indonesia merupakan salah satu perusahaan yang bergerak dibidang industri pertambangan. PT Arutmin Indonesia memiliki kontrak  PKP2B dengan umur kontrak yang berakhir pada  2 November 2020. Penelitian dilakukan disalah satu area PKP2B PT Arutmin yaitu pit 11 di site Kintap. Pada pit 11 akan dilakukan eksploitasi dengan melakukan penjadwalan penambangan yang dipertimbangkan berdasarkan analisis kriteria ekonomi. Analisis kriteria ekonomi pada pit 11 digunakan analisis kriteria net present value (NPV).Pada penelitian proyek penambangan pit 11 terdiri atas dua general description yaitu penjadwalan penambangan dan analisis net present value. Penjadwalan penambangan dikerjakan dengan bantuan aplikasi perangkat lunak Xpac 7.14, dimana penjadwalan disimulasikan menjadi 2 simulasi berdasarkan penempatan fleet untuk menentukan penjadwalan penambangan berdasarkan target produksi.  2 simulasi penjadwalan akan diestimasikan berdasarkan forecast rain delay menjadi 3 skenario yaitu skenario 1 pada saat minimum rain delay, skenario 2 pada saat average rain delay, dan skenario 3 maximum rain delay. Dari masing-masing simulasi penjadwalan penambangan akan didapat target produksi batubara, volme overburden dan penentuajn jarak pengangkutan yang akan dianalisis tigkat keekonomisannya berdasarkan kriteria net present value dengan pertimbangan biaya (cost) penambangan dan pendapatan (revenue) dengan komoditas harga batubara (coal price) dan discount rate yang berlaku di PT Arutmin Indonesia. Dengan menggunakan SImulasi 1, penambangan akan berlangsung selama 10 bulan (skenario 1 dan 2 ), dan 11 bulan (skenario  3). Adapun bila menggunakan Simulasi 2, penambangan akan berlangsung selama 12 bulan (skenario 1), 14 bulan (skenario 2) dan 15 bulan (skenario 3Hasil Nilai NPV dari masing-masing simulasi 1 dan 2 didapat untuk skenario 1 nilai NPV yaitu $  29,608,151.48  skenario 2 besar NPV yaitu $29,589,419.87 , dan skenario 3 besar NPV yaitu $ 29,552,139.84. Sedangkan hasil dari simulasi 2 untuk skenario 1 didapat besar NPV yaitu $ 29,552,139.30 , skenario 2 besar NPV yaitu $  29,271,760.24 dan skenario 3 besar NPV yaitu $ 29,150,450.08. Berdasarkan hasil perbandingan, nilai NPV terbesar akan didapatkan bila penjadwalan penambangan dilaksanakan dengan Simulasi 1 yaitu penjadwalan produksi dilakukan dengan menempatkan 2 fleet di pit 11A kemudian dilanjutkan 2 fleet di Pit 11BKata-kata kunci: Fleet, Forecast Rain Delay, Cost, Revenue, Coal Price, Discount Rate, Net Present Value

scholarly journals Neural Correlates of Garment Fit and Purchase Intention in the Consumer Decision-Making Process and the Influence of Product Presentation

2021 ◽  
Vol 15 ◽  
Author(s):  
Hesun Erin Kim ◽  
Joon Hee Kwon ◽  
Jae-Jin Kim
Keyword(s):  
Decision Making ◽  
Purchase Intention ◽  
Premotor Cortex ◽  
Univariate Analysis ◽  
Cingulate Cortex ◽  
Product Evaluation ◽  
Anterior Cingulate ◽  
Consumer Decision Making ◽  
Product Presentation ◽  
Garment Fit

In today’s competitive e-commerce markets, it is crucial to promote product satisfaction and to quickly identify purchase intention in decision-making consumers. The present investigation examined the relationship between perceived garment fit and purchase intention, together with how product presentation methods (mannequin versus self-model) contribute to decision-making processes of clothing. Thirty-nine female volunteers were scanned using fMRI while performing an online shopping task. In Part 1, univariate analysis was conducted between garment fit and product presentation factors to assess their effects on purchase deliberation. In Part 2, univariate, multivariate pattern, and psychophysiological interaction analyses were carried out to examine the predictive ability of fit evaluation and product presentation on purchase intention. First, garment fit × product presentation interaction effects on purchase deliberation were observed in the frontopolar cortex, superior frontal gyrus, anterior cingulate cortex, and posterior cingulate cortex. Part 2 demonstrated neural signals of the dorsomedial prefrontal cortex, premotor cortex, supplementary motor area, superior parietal lobule, supramarginal gyrus, superior temporal sulcus, fusiform gyrus, and insula to distinguish subsequent purchase intentions. Overall, the findings denote directed exploration, visual and action processing as key neural processes in decision-making that uniquely reflect garment fit and product presentation type during purchase deliberation. Additionally, with respect to the effects of purchase intention on product evaluation, the evidence conveys that mental interactions with products and social cognition are fundamental processes that capture subsequent purchase intention at the product evaluation stage.

Face consciousness and purchase intention of organic food: the moderating effect of purchase situation and advertising appeal

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mo Li ◽  
Hong-Jing Cui
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Moderating Effect ◽  
Social Value ◽  
Content Type ◽  
Mediating Role ◽  
Group Situation ◽  
Advertising Appeal ◽  
The Individual ◽  
Purchase Situation

PurposeThis paper aims to examine the effect of face consciousness on purchase intention of organic food, to test whether this relationship would be moderated by purchase situation (group vs individual) and advertising appeal (altruistic vs egoistic), and to explain the mediating role of perceived social value in these moderating effects.Design/methodology/approachFour between-subjects experiments were carried out (N = 123, N = 126, N = 130, N = 123) by using online questionnaires. Measured variables were introduced to assess participants' face consciousness, perceived social value and purchase intention. Two manipulated between-subjects variable were introduced to test how purchase situation (group vs individual) and advertising appeal (altruistic vs egoistic) moderates the relationship between face consciousness and purchase intention of organic food. SPSS Statistics 24 was used for the analysis of all experimental data.FindingsConsumers with high face consciousness were more willing to buy organic food. Compared with the individual situation, face consciousness had a stronger impact on the purchase intention when the individual was in a group situation. Compared with egoistic appeals, face consciousness had a stronger impact on the purchase intention when the advertising appeal was altruistic. Perceived social value partly mediated the moderating effect of purchase situation and advertising appeal.Originality/valueThis study validates previous contributions on the effect of face consciousness on purchase intention of organic food and extends them by introducing two moderating variables. Additionally, it introduces perceived social value as a mediating variable to explain the mechanism of this effect.

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