This chapter investigates the knowledge regarding how user-centered design can be achieved during ceramic product development with the aid of computer-aided ceramic design. The chapter gives the general overview of ceramics, computer-aided design, and its application in ceramic product development. It also illuminates on product emotion, its influence on consumers' behaviour, and how it can be integrated into new products. With reference to desire emotion, the chapter elaborates on the determining factors and the resulting appraisal that will elicit the desire emotion. Furthermore, it analyses the systematic approach in building user-centred design in new products. Based on this understanding, a study is described where a newly developed mug design and a multi-functional ceramic pot were tested to know emotive responses of people towards the products. The results from the study show some interesting findings by demonstrating the theories in practice and also reveal the viability of computer-aided design as a tool for building user-centered design.