FACTORS INFLUENCING WORD OF MOUTH INTENTION IN THE HEALTHY RESTAURANT INDUSTRY IN JAKARTA, INDONESIA

2020 ◽  
Vol 8 (11) ◽  
pp. 126-140
Author(s):  
Innocentius Bernarto
Keyword(s):  
Food Quality ◽  
Physical Environment ◽  
Word Of Mouth ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Interaction Quality ◽  
Environment Quality ◽  
Personal Interaction

This research aims to understand whether food quality, personal interaction quality, physical environment qualtiy, and perceived value are positively related to satisfaction and its impact to commitment, trust, and word of mouth. The target population are customers who dined in healthy restaurants in Jakarta. The data was collected using questionnaire. There was a total of 403 respondents involved using convenience sampling method. The data was analyzed using Partial Least Square-Structural Equation Modeling approach of SmartPLS 3.0 software. The results show that the food quality, personal interaction quality, physical environment quality, and perceived value were positively related to satisfaction. In addition, satisfction was also positively related to trust, commitment, and word of mouth. Meanwhile, commitment was positively related to word of mouth. However, trust was not positively related to word of mouth. Keywords: Food Quality, Personal Interaction Quality, Physical Environment Quality, Perceived Value, Satisfaction, Trust, Commitment, Word of Mouth.

scholarly journals Faktor yang Mempengaruhi Kepuasan Pengguna Layanan pada Unit Pelayanan Disdukcapil Kota Bogor

2017 ◽  
Vol 8 (1) ◽  
pp. 1-14 ◽  
Author(s):  
Nurullah Sururi Afif ◽  
Jono M Munandar ◽  
Ma'mun Sarma
Keyword(s):  
Structural Equation Modeling ◽  
Physical Environment ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Outcome Quality ◽  
Interaction Quality ◽  
Environment Quality

Berdasarkan data BPS Kota Bogor tahun 2014, Kota Bogor mempunyai populasi yang terus meningkat dari tahun ke tahun. Salah satu administrasi kependudukan yang banyak dibutuhkan adalah KTP, hal ini merupakan bagian yang penting dimiliki serta merupakan kewajiban bagi setiap masyarakatusia tertentu untuk memilikinya. Pelayanan yang diberikan diharapkan dapat memenuhi kebutuhan pengguna layanan sehingga dapat meningkatkan kepuasan pengguna layanan. Pengambilan sample dalam penelitian ini adalah sebanyak 100 responden. Pengolahan data dalam penelitian ini menggunakan Structural Equation Modeling (SEM) dengan Partial least Square. Pengguna layanan didominasi oleh remaja antara usia 17 -20 tahun yaitu sebesar 50%. Hasil analisis menunjukan bahwa physical environment quality, harga (price) berpengaruh terhadap kepuasan pengguna layanan, sedangkan interaction Quality, Outcome Quality tidak berpengaruh terhadap kepuasan penggunalayanan.

scholarly journals Faktor-Faktor Yang Mempengaruhi Perilaku Word Of Mouth Intention Pelanggan PadaTempat Makan Masakan Khas Jawa Di Surabaya

MANAJERIAL ◽  
2021 ◽  
Vol 8 (01) ◽  
pp. 37
Author(s):  
Nurfathan Hasbiy Purwanto ◽  
Siti Rahayu ◽  
Erna Andajani
Keyword(s):  
Food Quality ◽  
Physical Environment ◽  
Word Of Mouth ◽  
Perceived Value ◽  
Restaurant Industry ◽  
Equation Modeling ◽  
Significant Positive Effect ◽  
The Relationship ◽  
Positive Effect

Background – The restaurant industry is a very competitive industry to attract and retain consumers. Restaurant owners need to understand how consumers want, need and perceptions. Word of mouth (WOM) has an important role in any effective marketing strategy for the restaurant industry. Purpose – This study aims to  determine  the  influence  of  food  quality, the quality of personal interaction, the quality of the physical environment, the perceived value, and the quality of the relationship (satisfaction, trust, and commitment) on the behavior of mouth-to-mouth intention of customers where to eat Javanese specialties in Surabaya. Design / Methodology / Approach – This study uses a sample of 200 respondents. The data processing method used in this research is Structural Equation Modeling (SEM) with LISREL 8.8 for Window software. The target population in this study is all people who have eaten and drank in one of the 10 places to eat Javanese specialties in Surabaya. The type of sampling in this study is accidental sampling or convenience sampling. Result and Discussion – Food quality, physical environment, personal interactional quality, perceived value have a significant positive effect on satisfaction. Satisfaction has a significant positive effect on Word of Mouth and trust. Satisfaction does not have an impact on the customer commitment to eating Javanese specialties in Surabaya. Trust has a significant positive effect on the customers' commitment to eating Javanese specialties in Surabaya. Trust and commitment have no influence on the word of mouth intention of customers to eat Javanese specialties in Surabaya. Conclusion – The results of the study found that customers of Javanese cuisine in Surabaya rated satisfaction as not the main assessment in forming a commitment to return to enjoy the food served. Business actors need to find and develop new things from other aspects such as beautifying interior and exterior buildings or increasing the variety of food and improving services and small things such as cleanliness. In the restaurant business, it is necessary to develop more value which is not owned by competitors. This makes it difficult for customers to find other alternatives.  Researh Limitations – In this study, it was found that the Commitment variable alone was not sufficient in measuring the relationship between commitment and word of mouth intention, researchers needed to measure the commitment variable into three parts, namely affective commitment, calculative commitment and normative commitment. By measuring the commitment dimension, further research is expected to see how the results of the impact of the commitment dimension on word of mouth intention in the service industry.

scholarly journals Measuring Customer Satisfaction When Dining at a Casual Restaurant: An Application of Kisang's Model

2020 ◽  
Vol 6 (2) ◽  
pp. 1
Author(s):  
Soomro Dr. Raheem Bux ◽  
Brohi Noor Ahmed ◽  
Memon Khair Muhammad ◽  
Gilal Rehman Gul
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Food Quality ◽  
Physical Environment ◽  
Perceived Value ◽  
Average Temperature ◽  
Environment Quality ◽  
Customer Perceived Value ◽  
Quality Dimensions

The culinary business is being increased rapidly in Pakistan. Usually, Pakistani consumers prefer to eat meals at homes cooked by female members owing to cultural, social and religious reason. In order to bridge up the gap in existing hospitality literature, the objective of this research manuscript is to find out the relation among dimensions of quality (food quality, service quality and quality of physical environment), customer satisfaction, restaurant image, behavioral intentions and customer perceived value in casual restaurants in Sukkur city. Data for this research study have been collected from customers of restaurants located in Sukkur city through convenience sampling. SPSS (24) and Smart PLS (3.0) versions were used for data analysis. Service quality dimensions of causal restaurant were found important determinants of the restaurant image and customer perceived value followed by physical environment and service quality; whereas, the physical environment quality was not found to be a significant factor of perceived value of customer. Additionally, food quality is measured as an important restaurant’s product. Another outcome of the present study exhibited that quality of physical environment holds a substantial positive effect on restaurant image. The findings indicate quality in food and service is highly important to satisfy customers and make their behavior positive about casual restaurant. Further, as an average temperature remains above 400 in Sukkur city, internal environment of the restaurant is significant as it will affect the mood and perception of customers when they dine in the casual restaurant.

scholarly journals PENGARUH PERCEIVED VALUE, BRAND IMAGE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER ENGAGEMENT SEBAGAI VARIABEL MEDIASI (STUDI PADA PELANGAN INDIHOME PT. TELKOM MANADO)

2021 ◽  
Vol 7 (3) ◽  
Author(s):  
Amriah Amir ◽  
Silvya L. Mandey ◽  
Hendra N. Tawas
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Perceived Value ◽  
Research Data ◽  
Partial Least Square ◽  
Least Square ◽  
Customer Engagement ◽  
Equation Modeling ◽  
Long Time

The study aims to analyze the effect of Perceived Value and Brand Image on Customer Loyalty with Customer Engagement as a Mediation Variable for Indihome Customers at PT. Telkom Manado. The population of this research were Indihome customers in Manado. Sampling was carried out based on Isaac Michael's table of 267 respondents. The research data were analyzed using PLS SEM (Partial Least Square - Structural Equation Modeling) with SmartPLS 3.0 software. The results showed that Perceived Value and Brand Image had an effect on Customer Engagement but did not directly influence Customer Loyalty. Perceived Value and Brand Image affect Customer Loyalty through Customer Engagement with full mediation. Customer Engagement affects Customer Loyalty. Indihome at Telkom Manado has already good at Perceived Value and Brand Image.  However, the product still couldn't drive the loyal customers to buy any add-on services or ensure to a long time subscription. The company need to find strategies that can improve the customer engagement and customer loyalty with Indihome as a product. Keywords : Perceived Value, Brand Image, Customer Engagement, Customer Loyalty

The influence of e-customer satisfaction, e-trust and perceived value on consumer's repurchase intention in B2C e-commerce segment

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Miao Miao ◽  
Tariq Jalees ◽  
Syed Imran Zaman ◽  
Sherbaz Khan ◽  
Noor-ul-Ain Hanif ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Mediation Effect ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Content Type ◽  
Online Experience

PurposeThis research study investigates the factors that influence e-customer satisfaction, e-trust, perceived value and consumers repurchase intention in the context of the B2C e-commerce segment. It investigates the mediation effect of e-customer satisfaction, e-trust and perceived value on repurchase intention. It also examines the moderating role of prior online experience.Design/methodology/approachBased on the adapted questionnaire, pre-recruited enumerators collected the data from five leading business universities of Karachi. They distributed 425 questionnaires and received 415 questionnaires. The study has used Partial Least Square-Structure Equation Modeling (PLS-SEM) technique for data analysis.FindingsWe have tested 20 hypotheses, of which our results do not support five, including two direct, two mediating. Our results support all the direct hypotheses except the following two: (1) delivery service affects e-satisfaction (2) customer services quality effect on trust. We did not find support for the following two mediating hypotheses (1) e-satisfaction mediates delivery services and repurchase intention, (2) service quality mediates customers' service quality and repurchase intention. Our results do not support one moderating relationship. Prior online experience moderates e-perceived value and repurchase intention.Research limitations/implicationsThis research provides valuable information to the online retailers of B2C e-commerce, which can help them make strategies based on their consumers' behavior and encourage them to make repeat purchases from online retailing stores. It allows future researchers to replicate the model in cross-cultural studies in different product categories.Originality/valueWe have examined the moderating effect of prior online experience between (e-satisfaction, e-trust and perceived value) on the repurchase intention.

scholarly journals Exploring the role of service quality, atmosphere and food for revisits in restaurants by using a e-mystery guest approach

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bernhard Fabian Bichler ◽  
Birgit Pikkemaat ◽  
Mike Peters
Keyword(s):  
Service Quality ◽  
Food Quality ◽  
Structural Equation ◽  
Tourism Industry ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Content Type ◽  
Revisit Intention

PurposeQuality in foodservices has become essential, and new methodological ways of determining service quality enable a better representation of service processes and help to increase revisits. This paper focuses on the foodservice context and explores the relationship between staff-related service dimensions, atmosphere, food quality and revisit in a full-service setting.Design/methodology/approachThis study combines an often neglected mystery guest approach with partial least square–structural equation modeling (PLS-SEM) to shed more light on customers' service perceptions. The mystery guest approach has been updated with a digitally supported smartphone questionnaire (e-mystery) that provides more reliable results since previous measurements experienced difficulties of feasibility in time-limited settings (N = 247).FindingsThe findings of this study confirm the direct effects of the service quality dimensions reliability, attentiveness and atmosphere on revisit intention and highlight the mediating role of food quality. In detail, the findings showed significant results for service employees' reliability and attentiveness and underlined the role of atmosphere for revisit intention.Originality/valueThe contribution of this paper supplements that mystery guest approaches represent a reliable alternative to convenience sampling, especially in combination with a digitally supported questionnaire (e-mystery). Thereby, this paper suggests the further application of e-mystery for the hospitality and tourism industry. In terms of implications, this study highlights the importance of securing food quality by fostering specialized schools and training programs for career starters. Since the findings stress the importance of service quality and atmosphere, managers need to ensure that employees are trained in culturally sensitive communication and services to excel in service-related dimensions.

Understanding patients’ behavioral intentions

2014 ◽  
Vol 28 (6) ◽  
pp. 795-810 ◽  
Author(s):  
Ehsan Zarei ◽  
Mohammad Arab ◽  
Seyed Mahmoud Ghazi Tabatabaei ◽  
Arash Rashidian ◽  
Abbas Rahimi forushani ◽  
...  
Keyword(s):  
Service Quality ◽  
Behavioral Intentions ◽  
Perceived Value ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Private Hospitals ◽  
Content Type ◽  
Interaction Quality ◽  
Environment Quality

Purpose – In the ever-increasing competitive market of private hospital industry, creating a strong relationship with the customers that shapes patients’ loyalty has been considered a key factor in obtaining market share. The purpose of this paper is to test a model of customer loyalty among patients of private hospitals in Iran. Design/methodology/approach – This cross-sectional study was carried out in Tehran, the capital of the Islamic Republic of Iran in 2010. The study samples composed of 969 patients who were consecutively selected from eight private hospitals. The survey instrument was designed based on a review of the related literature and included 36 items. Data analysis was performed using structural equation modeling. Findings – For the service quality construct, three dimensions extracted: Process, interaction, and environment. Both process and interaction quality had significant effects on perceived value. Perceived value along with the process and interaction quality were the most important antecedents of patient overall satisfaction. The direct effect of the process and interaction quality on behavioral intentions was insignificant. Perceived value and patient overall satisfaction were the direct antecedents of patient behavioral intentions and the mediators between service quality and behavioral intentions. Environment quality of service delivery had no significant effect on perceived value, overall satisfaction, and behavioral intentions. Originality/value – Contrary to previous similar studies, the role of service quality was investigated not in a general sense, but in the form of three types of qualities including quality of environment, quality of process, and quality of interaction.

scholarly journals Pengukuran Mutu Aplikasi Web eRapor SMK dengan Metode Webqual (Studi Kasus: SMK Negeri 1 Pacitan)

Respati ◽  
2019 ◽  
Vol 14 (1) ◽  
Author(s):  
Hendri Winarto ◽  
Kusrini Kusrini ◽  
Armadyahah Amborowati
Keyword(s):  
Structural Equation Modeling ◽  
User Satisfaction ◽  
Web Application ◽  
Structural Equation ◽  
Information Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Interaction Quality ◽  
Service Interaction

INTISARIAplikasi web merupakan sebuah aplikasi yang menggunakan teknologi browser untuk menjalankan aplikasi dan diakses menggunakan jaringan komputer. eRapor SMK merupakan salah satu aplikasi web yang disediakan oleh Direktorat Pembinaan SMK (PSMK) Kemendikbud untuk membantu mulai dari pengolahan nilai hingga pencetakan rapor di Sekolah Menengah Kejuruan (SMK). Salah satu sekolah yang menggunakan aplikasi eRapor SMK yang dirilis oleh Direktorat PSMK adalah SMK Negeri 1 Pacitan, yang telah memanfaatkannya sejak akhir tahun 2016. Pihak SMK Negeri 1 Pacitan maupun Direktorat PSMK belum pernah melakukan pengukuran mutu aplikasi web eRapor SMK meskipun muncul keluhan dari beberapa pengguna, sehingga dirasa perlu untuk mengetahui faktor-faktor yang mempengaruhi kualitas aplikasi tersebut. Setelah dilakukan pembandingan dengan beberapa metode pengukuran kualitas aplikasi, maka diputuskan untuk menggunakan metode WebQual 4.0 untuk mengetahui variabel dari instrumen WebQual yang mempengaruhi kepuasan pelanggan (user satisfaction), dan indikator apa saja yang perlu dilakukan perbaikan pada aplikasi eRapor SMK, serta memberikan rekomendasi perbaikan secara teknis. Penelitian ini menggunakan teknik analisis data dengan Structural Equation Modeling (SEM), memanfaatkan alat bantu aplikasi SmartPLS 3.2.8 yang berbasis metode pemodelan Partial Least Squares (PLS). Berdasarkan hasil survei terhadap 102 responden didapatkan nilai R Square adjusted untuk variabel user satisfaction sebesar 0,722 yang mengindikasikan bahwa variabel user satisfaction dapat dijelaskan oleh variabel usability, information quality, dan service interaction quality sebesar 72.2%, sedangkan sisanya yaitu sebesar 27,8% dipengaruhi oleh variabel lain yang tidak terdapat pada penelitian ini. Hasil dari analisis data nilai outer loading tiap instrumen WebQual didapatkan 8 indikator WebQual 4.0 yang perlu dilakukan perbaikan.Kata kunci: mutu aplikasi web, eRapor SMK, WebQual 4.0, PLS-SEM, user satisfaction  ABSTRACTWeb application is an application that needs web browser technologies to run, and accessed through computer networks. eRapor SMK is a web application provided by Direktorat Pembinaan SMK (PSMK) Kemendikbud to aid the process of assessment processing to grade reports (rapor) printing in Vocational High Schools (Sekolah Menengah Kejuruan). SMK Negeri 1 Pacitan is among the schools already using eRapor SMK application released by Direktorat PSMK since late 2016. Neither SMK Negeri 1 Pacitan or Direktorat PSMK have conducted any quality assessment on eRapor SMK web application, even though complaints have emerged among users, thus it is felt needed to assess the factors influencing the quality of the application. After comparing among other methods to assess application quality, it is decided to use WebQual 4.0 method to find out which variables from WebQual 4.0 instruments are affecting user satisfaction, and which of the indicators need to be fixed on eRapor SMK web application, and also giving technical recommendations for improvements. This research is using Structural Equation Modeling (SEM) data analysis technique with the help of SmartPLS 3.2.8 application, which based on Partial Least Square (PLS) modeling method. According to a survey conducted to 102 respondents, resulting in  the R square adjusted value for user satisfaction of 0.722 indicating that user satisfaction variable can be explained by usability, information quality, and service interaction quality by 72.2%, while the rest 27.8% is influenced by other variables not stated in this research. Based on the analysis of the outer loading values of every WebQual instruments, resulting in 8 WebQual 4.0 that needs improvement..Keywords:  web application quality, eRapor SMK, WebQual 4.0, PLS-SEM, user satisfaction

scholarly journals The Role of Mediation Electronic Word of Mouth (E-WoM) in Relationship Quality of Services and Tourism Products Against Visiting Decisions

2021 ◽  
Vol 5 (1) ◽  
pp. 64-76
Author(s):  
Asep Rahmat Taryadi ◽  
Muchammad Agung Miftahuddin
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Mediating Role ◽  
The Relationship

The purpose of this study was to analyze the mediating role of electronic word of mouth in the relationship between tourism products and service quality on the decision to visit tourists to Pangandaran Beach. This research is explanatory research, and the data collection is done by distributing questionnaires. The sample in this study amounted to 95 visitors to Pangandaran beach, who were selected using the purposive sampling method. Based on the analysis using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach, the results indicate that service quality and tourism products have a significant positive effect on visiting decisions. However, electronic word of mouth does not mediate the relationship between service quality and tourism products on tourists visiting decisions.

scholarly journals MANAGERIAL IMPLICATIONS OF THE RELATIONSHIP BETWEEN CUSTOMER CARE AND PURCHASE INTENTION IN ONLINE SHOPPING

2019 ◽  
Vol 7 (1) ◽  
pp. 514-526
Author(s):  
Adnan Veysel ERTEMEL ◽  
Mustafa Emre CİVELEK
Keyword(s):  
Web Sites ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Customer Care ◽  
Managerial Implications ◽  
Indirect Relationship

This paper studies customer care as an important factor that affects the performance of B2C e-commerce websites. A survey was conducted to 464 Turkish B2C website customers. Analysis method of this study is partial least square structural equation modeling (PLS-SEM). Specifically, customer care in B2C e-commerce web sites is found to have direct effect on perceived value and indirect effect on purchase intention via perceived value and brand loyalty. Besides relationship between customer care and purchase intention was found as insignificant. The most important contribution of this research is the unveiling of the indirect relationship between customer care and purchase intention. This study also offers some important manageral suggestions for B2C web sites.  

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