Key factors affecting customer relationship management in real estate sector: a case study of National Capital Region

2020 ◽  
Vol 20 (2) ◽  
pp. 194
Author(s):  
Narendra Singh ◽  
Mukul Gupta
Keyword(s):  
Real Estate ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
National Capital Region ◽  
Key Factors ◽  
Factors Affecting ◽  
Real Estate Sector ◽  
National Capital

Factors Affecting Design Decisions for Customer Relationship Management Data Warehouses

2011 ◽  
pp. 159-191
Author(s):  
Colleen Cunningham ◽  
Il-Yeol Song
Keyword(s):  
Customer Relationship Management ◽  
Data Warehousing ◽  
Relationship Management ◽  
Customer Relationship ◽  
Data Warehouses ◽  
Key Factors ◽  
Design Decisions ◽  
Factors Affecting ◽  
Percent Success ◽  
The Impact

Customer relationship management (CRM) is a strategy that integrates concepts of knowledge management, data mining, and data warehousing in order to support an organization’s decision-making process to retain long-term and profitable relationships with its customers. Key factors for successfully implementing CRM (e.g., data quality issues, organizational readiness, customer strategies, selection of appropriate KPIs, and the design of the data warehouse model) are discussed with the main thrust of the chapter focusing on CRM analyses and the impact of those analyses on CRM data warehousing design decisions. This chapter then presents a robust multidimensional starter model that supports CRM analyses. Additional research contributions include the introduction of two new measures, percent success ratio and CRM suitability ratio by which CRM models can be evaluated, the identification/ classification of CRM queries, and a preliminary heuristic for designing data warehouses to support CRM analyses.

Study on Factors Affecting Buying Decision of Customers and Impact of CRM in Real Estate Sector with special reference to Indore City

2016 ◽  
Vol 6 (1) ◽  
Author(s):  
Ratish C Gupta
Keyword(s):  
Real Estate ◽  
Customer Relationship Management ◽  
Customer Relationship ◽  
Research Report ◽  
Factors Affecting ◽  
The Real Estate ◽  
Customer Base ◽  
Real Estate Sector ◽  
The Impact ◽  
Shift Gears

In India, real estate is the second largest employer after agriculture and is stated to grow at 30 per cent over the next decade. Reacting to an increasingly updated customer base and bearing in mind the aspect of globalisation, Indian real estate developers will have to shift gears and accept fresh challenges. This research report has been carried out so as to assess the impact of customer relationship management on customer retention with reference to real estate sector. Various research studies have been reviewed so as to assess the present state of CRM adoption within the real estate sector and then recommendations have been put forth. Thus, this research report is a comprehensive briefing with respect to how can real estate organizations benefit from CRM and how can adoption of CRM be augmented in this sector for the benefit of organizations as well as consumers.

scholarly journals An Analytical Approach to Understand Customer Relationship Management in Indian Banking Sector from the Perspective of Customers

2015 ◽  
Vol 14 (4) ◽  
pp. 1-16
Author(s):  
Dr. Sanjeev Bansal ◽  
Dr. Garima Malik
Keyword(s):  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Banking Sector ◽  
Relationship Management ◽  
Customer Relationship ◽  
National Capital Region ◽  
Banking Services ◽  
National Capital ◽  
Improved Technology ◽  
The Relationship

In recent years, significant developments have been experienced in the banking sector. With the improved technology, banks have become institutions that offer services for 24 hours through telephone, internet and ATMs. Besides the classic banking services, they have taken over a number of activities such as automatic billing, which facilitate the lives of the customers. To maximize lifetime profitability from valued customers, banks have changed traditional silo mindset and have adopted Customer Relationship Management (CRM) techniques.This paper examines the relationship between thecustomer loyalty and CRM in National Capital Region of India. Methodology of the paper has been designed such that, it abstracts the scales into 5 dimensions related to CRM of banks. This paper uses regression analysis to arrive at a model which explains customer loyalty. This paper also provides insights for the banks which adopt CRM at a strategic standpoint as well as operational standpoint and implement a customer–centric vision.  

scholarly journals THE ANTECEDENT OF CUSTOMER SATISFACTION

2020 ◽  
Author(s):  
Andala Rama Putra Barusman ◽  
Evelin Putri Rulian ◽  
Susanto Susanto
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation Model ◽  
Customer Relationship Management ◽  
Structural Equation ◽  
Hospitality Industry ◽  
Relationship Management ◽  
Customer Retention ◽  
Equation Model ◽  
Customer Relationship

Taking a case study of tourism as hospitality industry in Lampung Province in Indonesia, we analyze the antecedent of customer satisfaction and its impact on customer retention. Using Structural Equation Model (SEM), we find that customer relationship management has a significant impact on service quality, customer satisfaction and customer retention.

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