Impact of product-package design on material waste due to stock-induced consumption phenomenon

2020 ◽  
Vol 36 (2) ◽  
pp. 197
Author(s):  
Neeta Sharma ◽  
Prem Vrat
Keyword(s):  
Package Design ◽  
Product Package

scholarly journals Sustainable product-package design in a food supply chain: A multi-criteria life cycle approach

2018 ◽  
Vol 32 (2) ◽  
pp. 85-101 ◽  
Author(s):  
Jafar Rezaei ◽  
Athanasios Papakonstantinou ◽  
Lori Tavasszy ◽  
Udo Pesch ◽  
Austin Kana
Keyword(s):  
Supply Chain ◽  
Life Cycle ◽  
Food Supply ◽  
Life Cycle Approach ◽  
Food Supply Chain ◽  
Package Design ◽  
Sustainable Product ◽  
Product Package

scholarly journals A content analysis of organic product package designs

2019 ◽  
Vol 36 (4) ◽  
pp. 441-448 ◽  
Author(s):  
Polymeros Chrysochou ◽  
Alexandra Festila
Keyword(s):  
Content Analysis ◽  
Environmental Friendliness ◽  
Content Type ◽  
Package Design ◽  
Design Elements ◽  
Product Categories ◽  
Managerial Decisions ◽  
Organic Products ◽  
Product Launches ◽  
Product Package

Purpose Do the package designs of organic products differ from those of conventional products and which package design elements are used more systematically in organic products? This paper aims to address this question by exploring the package design elements of organic products. The proposition is that in addition to package design elements that explicitly communicate and position a product as organic (i.e. organic labels and claims), other package design elements that implicitly convey an organic image are used. Design/methodology/approach The authors conduct a content analysis of the package designs from new product launches in four product categories (butter, cereals, fruit juice and milk) and across four markets (Austria, Denmark, Sweden and Switzerland). Findings The results show that the package designs of organic products differ from those of conventional products based on the presence of more paper material, white and green colours and images displaying nature. Research limitations/implications The findings support the notion that in addition to organic labels and claims, package design elements that implicitly communicate values associated with organic products, such as environmental friendliness and sustainability are used. Originality/value This study is among the few to explore package design elements for organic products. Understanding how the package designs of organic products are constructed can support managerial decisions on the use of the package as a means to better communicate and position organic products.

scholarly journals One color fits all: product category color norms and (a)typical package colors

2019 ◽  
Vol 14 (5) ◽  
pp. 1077-1099 ◽  
Author(s):  
Marion Garaus ◽  
Georgios Halkias
Keyword(s):  
Empirical Evidence ◽  
Purchase Intention ◽  
Consumer Preferences ◽  
Product Category ◽  
Theory And Practice ◽  
Affective Reactions ◽  
Negative Consequences ◽  
Package Design ◽  
Categorization Theory ◽  
Product Package

Abstract Despite the growing amount of research on different aspects of product package design, there is lack of empirical evidence with regard to how package color perceptions may influence consumer preferences. Based on categorization theory, the present paper explores responses to package colors that conform or do not conform to product category color norms. Results of two experiments show that atypical package colors implicate negative consequences to the brand. Findings indicate that perceived package color atypicality increases consumers’ skepticism and, contrary to expectations, decreases interest. These affective reactions negatively influence consumers’ product attitude which subsequently translates into lower purchase intention. The results provide important insights for theory and practice.

scholarly journals Zobo Tea Package Design Prototype Allied with Product Onomastics

2021 ◽  
Vol 3 (2) ◽  
pp. 237-259
Author(s):  
Ayorinde S. Oluyemi ◽  
◽  
E. Bankole Oladumiye ◽  
Oluwafemi S Adelabu ◽  
◽  
...  
Keyword(s):  
Product Development ◽  
Creative Process ◽  
Graphic Design ◽  
Delphi Technique ◽  
Present Situation ◽  
International Market ◽  
Research Area ◽  
Advanced Technology ◽  
Package Design ◽  
Product Package

The purpose of this design is to create a Zobo tea package design prototype allied with African indigenous onomastics. African indigenous products are effective in terms of functionality; however, industrialized products gained more attention because of aesthetics, safety, hygiene, and other advanced technology put into consideration during production. This seems to boost the inferiority of indigenous products. Hence, the present study focuses on indigenous Zobo tea in terms of creating a conceptual package design prototype enhanced with product onomastics. Twenty-two names are derived for indigenous Zobo tea by making use of linguistics techniques. These names are used as label for designing a conceptual package prototype for indigenous Zobo tea. A Delphi technique is adopted for the evaluation of this creative process. The findings show that homonym as an onomastics will enhance the branding and development of indigenous Zobo tea even in the international market. This will remodel the inferiority of the aesthetics of Zobo indigenous products. Hence, research on the choice of an appropriate name for a particular product should be a contemporary research area to improve the present situation of our indigenous product branding and graphic design. It is believed that the outcome of this research could provide guidelines for effective naming in product package design for indigenous product development; as creative designers must not only understand the vocabulary of graphic design but be aware of extraneous constraints that could affect their designs.

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