The Role of Biomimicry on Visual Design Education

The change and increasing diversity in communication tools with globalization have ensured the universal presentation of visual elements shaped by local cultural patterns. Today, design products have turned into a strategic tool for many countries in order to reach higher competitive power. As the visual design industry contributes as an important visual communication and marketing tool for different industries within and outside the creative sector, its role in ensuring sustainability becomes even more important. Graphic design is much more effective, direct, and fast than other means of information in order to develop environmental awareness and motivate desired behaviors. The biomimetic graphic is a design process and style that has been spread and passed along throughout today’s culture and society via various channels and networks of communication. In today's world, where globalization and associated social and environmental problems are increasing, design education plays an important role in the development of sustainable design products. In design education, the students should be taught the concepts of ecological material selection, environmentally friendly energy use, recycling, reconsideration, and reuse. In this study, the role of biomimicry in visual design education will be examined with sample applications. In addition to new skills and knowledge in design education, sustainability will emerge as an important feature sought in designers soon.

Design Innovation and Entrepreneurship Organization Based on Psychological Cognitiveness of the Space Narrative

The high-quality workspace can be used as a physical carrier for design innovation and entrepreneurial organizational culture to continuously change the psychological cognition and behavior of employees in community of practice. The spatial narrative of the culture of design innovation and entrepreneurial organizations means to integrate entrepreneurship and organizational culture into the space through visual presentation. Whether the spatial narrative is successful or not needs to be judged by whether the change of people’s psychological cognition achieves the expected effect. The traditional qualitative research methods such as interviews and questionnaires cannot fully and accurately present the psychological cognitive mechanism of design Innovation and entrepreneurship organization members. We use virtual reality technology combined with electrophysiological technology to conduct experiments. We use these technologies to conduct quantitative experiments on psychological cognition in community of practice. This study will select a design innovation and entrepreneurial organization, randomly select 20 participants, and divide them into 2 groups for experimentation. The VR scene is based on their real office space as a prototype. Put the visual elements of corporate culture in one of the VR scenes. The other VR scene as a reference does not incorporate visual elements of organizational culture. Participants participated in the experiment in these two VR scenarios. There are many advanced devices that can accurately test individual psychological changes, but the ErgoLab man-machine environment test platform, can collect and compare these data [physiological data, electroencephalogram (EEG) data, and behavior data] in real-time and comprehensively, which is its advantage. According to the experimental results, judge the changes in the psychological cognitive data of the participants before and after the placement of the spatial narrative in design innovation and entrepreneurial organizations. The experiment combined interviews and questionnaires to ensure the authenticity of the quantitative data. The conclusion of the experiment will produce an accurate quantitative study on the psychological cognition of the spatial narrative of design innovation and entrepreneurial organizational culture. A sense of organizational belonging, collective sense, pride, mission, and work fun can be generated in the workspace.

The INFOGRAFIS KESEHATAN IBU HAMIL DI RUANG KESEHATAN IBU DAN ANAK PUSKESMAS JATINANGOR

Information about the health of pregnant women is one of the pregnant women’s needs. It is important for health centers to provide media that present health information for pregnant women as an education facilitator to increase health literacy for pregnant women. Moreover, the Public Health Center of Jatinangor has not provided information to the media that presents information about the health of pregnant women for pregnant women in Maternal and Child Health room. This study is conduct to provide information media that repackages health information for pregnant women in the form of an infographics in Maternal and Child Health room in the Public Health Center of Jatinangor. This study aims to know what kind of infographics that appropriate for Maternal and Child Health room, to find out the information, visual elements, and information/visual hierarchies that need to be presented in the infographics. This research uses action research method. Data collected by using observation, interview, questionnaire, and literature study technique. Interviews done with pregnant women patients, midwives, infographic expert, and the Public Health Center of Jatinangor officer. Through this research, it can be seen that the appropriate infographic to be placed in the Maternal and Child Health room of Jatinangor Health Center is a printed statistical infographic with a simple design; the room of information packaged in the infographic is information on the prevention of problems in pregnancy that often occur in Jatinangor; the visual elements used in the infographic is bright colors, simple geometric shapes, clear and large fonts, high-resolution and informational images, and proper white space composition; as well as information and visual hierarchies used in infographic is simple and straightforward hierarchies.

Application of visual elements in product paper packaging design: An example of the “squirrel” pattern

For product packaging, the visual elements in it can further enhance the appeal of the package to customers. This article briefly introduces visual elements and packaging design and made an example analysis with the gift packaging design of Squirrel Design Studio. In the case study, the packaging design of the studio’s mirror, storage bag, and puzzle was rated by hierarchical analysis and questionnaires, and the packaging design was analyzed based on the rating results. A convolutional neural network (CNN) was also used to evaluate packages in batches. The results showed that the CNN could make a batch evaluation of gift packaging design accurately; the three gift packaging designs were based on the studio’s logo, making the ratings similar; in addition, the packaging design patterns were composed of different geometric shapes to show the studio’s innovative design theme, and the squirrel silhouette and text description were used to strengthen the impression of the studio among customers.

Social Semiotics for Social Media Visuals

The social semiotics approach examines the meaning-making process in order to demonstrate how meaning is constructed in social actions and contexts. The rising interest of researchers in social media and its widespread use in society have both highlighted new challenges for data analysis. Social semiotics can provide a deep understanding of the visual grammar of the social media meaning-making process by assuming that this process is considered a social practice. The main objective of this chapter is to guide researchers and enable them to use the social semiotic approach as a research tool for the analysis of visuals in the social media environment. The chapter introduces the key elements, principles, assumptions, and rules of using the social semiotics approach in the analysis, understanding, and interpretations of social media visuals and how to explore the role played by visual elements in the meaning-making process in a social media within a specific social context.

Indian Culture and Music as a Source of Inspiration for French Opera Composers

"The current paper strives to discover and reveal the influences of Indian culture and classical Indian music in French operas. At first, the evocation of India was obtained through the subjects of the operas and stunning scenic designs, fulfilling the requirements of exoticism. Gradually, the composers attempted to include in their musical discourses exotic rhythmic and melodic elements, in some instances inspired by Indian classical music, thus aiming to evoke a genuine image of India. At the same time, the use of elements pertaining to Indian music (rāgas, rhythmic patterns, timbres) offered the musicians the possibility to create novel sound discourses. The analysis focuses on several operas, composed between the eighteenth century and the beginning of the twentieth century, following the evolution of Indian representations in several dimensions: dramatic (libretto), visual (scenic representations, dance), and musical (melody, rhythm, timbre). The present paper investigates the way Indian themes influenced the conception of the libretto, and at the same time the visual dimension of the works (setting, costumes), observing how these visual elements were gradually absorbed into the musical discourse (analysis of the melodic structures), through the incorporation of Indian rāgas in works conceived according to the rules of Western music composition. Keywords: exoticism, orientalism, India, French opera, rāga "

Discourse Analysis of Cosmetic Maybelline Advertising

The writing of words in print media advertisements is certainly influenced by the elements and structures of its own discourse. This study analyzes the elements and structures of cosmetic advertising discourse used by cosmetic manufacturers in promoting their products. The research approach used in this research is qualitative research by taking samples from Maybelline cosmetic advertisements contained in Seventeen Magazine 2012. Based on the analysis of elements and structures contained in Maybelline cosmetic advertisements, the elements used in the discourse of cosmetic advertisements are verbal elements and visual elements. while the structure of the discourse that appears is the opening, the content and the closing.

Insights From Mental Model Theory and Cognitive Narratology as a Tool for Content Selection in Audio Description

One of the main questions in audio description (AD) to which no systematic answers have been provided yet, is how to decide what information you include in your description and – if there is not enough time to describe everything – how you prioritize that information. In the present paper I want to propose an answer to this problem by asking the question: how do audiences process (filmic) stories and what information do they need to process them? The basic idea underlying this question is that people process and interpret stories by creating mental models (Johnson-Laird, 1983) of these stories. The paper explains how these models are created, what information is necessary to create them and what is optional, thus helping describers to decide what information in their description is “need-to-have” and what is “nice-to-have”. The theoretical explanation will be applied to the opening of the film Slumdog millionaire (Boyle, 2008), to illustrate how the theory works and can be used in daily practice. Lay summary Audio description (AD) for film is a service for people with sight loss that weaves a verbal description of visual elements and unclear sound effects they do not have access to, between the dialogues of the original production. Since this description cannot interfere with the dialogues, there often is very little time for AD and describers will have to decide what to include and what to leave out of their descriptions. In this article, I present a way to tackle this problem, based on the basic idea that films generally tell stories and that the audio description should allow the target audience to recreate that story in their minds. More specifically I focus on two questions, namely a) how do audiences mentally recreate stories and b) what elements do they need to do so. Insights into these two questions will show audio describers what information the target audience needs to recreate the story told in the film, and hence will help them to decide what information they really need to include in their AD. After a theoretical exploration of these two questions, the approach will be illustrated by means of a concrete example, taken from the film Slumdog millionaire (Boyle, 2008).

Analyzing Multiscale Spatial Relationships between the House Price and Visual Environment Factors

House price is closely associated with the development of the national economy and people’s daily life. Understanding the spatial distribution characteristics and influencing factors of the house price is of great practical significance. Although a lot of attention has been paid to modeling the house price from structure and location attributes, limited work has considered the impact of visual attributes. Intuitively, a better visual environment may raise the surrounding house price. When aggregating multiple factors that influence house price, the multiscale geographically weighted regression (MGWR) provides a suitable solution. Specifically, the MGWR assigns each factor a bandwidth to model the spatial heterogeneity, e.g., a factor may have different influences at different places. In this paper, we introduce the visual environment factors into the MGWR method. In detail, we extract ten visual elements, e.g., sky, vegetation, road, from the Baidu street view (BSV) images, using a deep learning framework. We further define six visual environment factors to investigate their influence on house price. Based on the data from two representative Chinese cities, i.e., Beijing and Chongqing, we reveal the influence degree and spatial scale difference of six visual indexes on the house price in two cities. Results show that: (1) the influence intensity of our proposed six visual environment factors on the house price in different regions of the city can be identified, and the green view index (GVI) is the most important visual environmental factor; and (2) the influence of these view indexes changes significantly or even reversely depends on different areas.