Users’ continuance intention towards augmented reality from the flow theory perspective

2022 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Heetae Yang ◽  
Hwansoo Lee
Keyword(s):  
Augmented Reality ◽  
Flow Theory ◽  
Continuance Intention

Investigating medical professionals' continuance intention of the cloud-based e-learning system: an extension of expectation–confirmation model with flow theory

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yung-Ming Cheng
Keyword(s):  
Structural Equation ◽  
Flow Theory ◽  
Learning System ◽  
Theoretical Development ◽  
Equation Modeling ◽  
Medical Professionals ◽  
Continuance Intention ◽  
Content Type ◽  
E Learning ◽  
Expectation Confirmation

PurposeThe purpose of this study is to propose an integrated model based on expectation–confirmation model (ECM), flow theory and human–organization–technology fit framework to examine whether human, organizational and technology factors as antecedents to medical professionals' beliefs can affect their continuance intention of the cloud-based e-learning system.Design/methodology/approachSample data for this study were collected from medical professionals at five hospitals in Taiwan. A total of 500 questionnaires were distributed, and 368 (73.6%) useable questionnaires were analyzed using structural equation modeling in this study.FindingsSynthetically speaking, human, organizational and technology factors, as antecedents to medical professionals' continuance intention of the cloud-based e-learning system have been examined, and the results strongly support the research model with all hypothesized links being significant.Originality/valueParticularly, it is worth mentioning that the application of capturing both ECM and flow theory for completely explaining three types of factors (i.e. human, organizational and technology factors) as external variables to medical professionals' cloud-based e-learning continuance intention is well documented, that is, information systems (IS) and nonIS determinants are simultaneously evaluated, and extrinsic and intrinsic motivators are both taken into consideration in this study's theoretical development of medical professionals' cloud-based e-learning continuance intention to acquire a more comprehensive and robust analysis.

The effects of gratifications, flow and satisfaction on the usage of livestreaming services

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chin Lung Hsu ◽  
Judy Chuan-Chuan Lin
Keyword(s):  
Uses And Gratifications ◽  
Flow Theory ◽  
The Body ◽  
Continuance Intention ◽  
Uses And Gratifications Theory ◽  
Content Type ◽  
Body Of Knowledge ◽  
Proposed Model ◽  
Intention To Continue ◽  
The Impact

PurposeThis study combines uses and gratifications theory and flow theory to create an integrated model that predicts continuance intention to use and satisfaction with livestreaming services.Design/methodology/approachThe proposed model was empirically evaluated using survey data collected from 304 users about their perceptions of livestream services.FindingsThe results indicate that gratifications such as entertainment, informativeness and sociability were all positively related to satisfaction. The authors find that flow mediates the impact of interactivity and telepresence on satisfaction. Notably, sociability gratification and satisfaction had a significant impact on a user's intention to continue to use livestreaming services and accounted for 77% of the variance.Originality/valueThe study adds to the body of knowledge by demonstrating the uses and gratifications theory and flow theory in live stream services. In addition, the findings may provide useful insights for live stream services streamers and marketers.

Will robo-advisors continue? Roles of task-technology fit, network externalities, gratifications and flow experience in facilitating continuance intention

Kybernetes ◽  
2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yung-Ming Cheng
Keyword(s):  
Psychological Factors ◽  
Network Externalities ◽  
Flow Theory ◽  
End Users ◽  
Flow Experience ◽  
Research Model ◽  
Continuance Intention ◽  
Content Type ◽  
Task Technology Fit ◽  
Adoption Model

Purpose The purpose of this study is to propose a synthetic post-adoption model based on the expectation-confirmation model (ECM) and flow theory to examine whether the fit factor, network factors and psychological factors as antecedents to end-users’ beliefs can affect their continuance intention of the robo-advisor. Design/methodology/approach This study used the research model based on ECM and flow theory to examine the effects of the fit factor, network factors and psychological factors on end-users’ beliefs and continuance intention of the robo-advisor. Sample data were collected from end-users at three financial services companies in Taiwan. A total of 450 questionnaires were distributed and 360 (80.0%) usable questionnaires were analyzed using structural equation modeling. Findings This study proposes a solid research model that based on ECM and flow theory, three types of factors, namely, fit factor, network factors and psychological factors, as antecedents to end-users’ continuance intention of the robo-advisor have been examined and this study’s results strongly support the research model with all hypothesized links being significant. Originality/value It is particularly worth mentioning that a synthetic post-adoption model can be proposed in this study by introducing the fit factor extracted from task-technology fit model, network factors originated from the theory of network externalities and psychological factors derived from uses and gratifications theory as antecedents to perceived usefulness, confirmation, satisfaction and continuance intention referred in ECM and flow experience derived from flow theory. Thus, this study’s research model and findings can reveal deep insights into the evaluation of determinants in the field of end-users’ continuance intention of the robo-advisor.

scholarly journals Uses and Gratifications on Augmented Reality Games: An Examination of Pokémon Go

2020 ◽  
Vol 10 (5) ◽  
pp. 1644 ◽  
Author(s):  
Salvador Bueno ◽  
M. Dolores Gallego ◽  
Jan Noyes
Keyword(s):  
Augmented Reality ◽  
Social Presence ◽  
Uses And Gratifications ◽  
Structural Model ◽  
Online Gaming ◽  
Positive Influence ◽  
Continuance Intention ◽  
Gaming Industry ◽  
Mobile Games ◽  
Pokémon Go

Users are attracted by augmented reality games to fulfil their needs. Two objectives are proposed: (1) to research the motivations of those using augmented reality mobile games; (2) to define a structural model based on Uses and Gratifications Theory for the adoption of augmented reality mobile games. The present study examines the case of Pokémon Go. The model is composed of eight constructs: enjoyment, fantasy, escapism, social interaction, social presence, achievement, self-presentation and continuance intention. The SEM model was empirically assessed based on 1183 responses from Pokémon Go users around the world. Results clearly confirmed the positive influence of almost all the proposed constructs on continuance intention for Pokémon Go. First, these findings may be helpful for the online gaming industry in identifying the game functions that retain more gamers and improve the user experience. Second, the online gaming industry might use these results in order to classify those players with behaviours that favour the use of online games.

Understanding users’ continuance intention toward smartphone augmented reality applications

2014 ◽  
Vol 32 (2) ◽  
pp. 161-174 ◽  
Author(s):  
Keesung Kim ◽  
Jiyeon Hwang ◽  
Hangjung Zo ◽  
Hwansoo Lee
Keyword(s):  
Augmented Reality ◽  
Continuance Intention

scholarly journals Continuance Intention of Augmented Reality Textbooks in Basic Design Course

2021 ◽  
Vol 11 (5) ◽  
pp. 208
Author(s):  
Jiang-Jie Chen ◽  
Yen Hsu ◽  
Wei Wei ◽  
Chun Yang
Keyword(s):  
Augmented Reality ◽  
Design Education ◽  
Structural Equation ◽  
Influencing Factor ◽  
Reliability And Validity ◽  
Equation Modeling ◽  
Basic Design ◽  
Continuance Intention ◽  
Art And Design ◽  
Visual Attraction

The Basic Design course can help students understand design principles and visual art elements It is a compulsory basic course for the department of art and design in many universities. In recent years, Augmented Reality (AR) technology has found its way into the field of design education and has become a popular textbook tool in teaching courses. There are not many pieces of research on the application of AR in design courses. Therefore, this study attempts to explore the factors that affect students’ acceptance of AR textbooks in Basic Design course and their continuance intention for AR textbooks. This study first focused on students with experience in using AR textbooks. Open-ended questions were used to collect factors that allow AR textbooks to be used in the design curriculum; then questionnaire surveys and factor analysis were conducted and the research hypotheses are presented. Then, the research hypotheses were verified through reliability and validity as well as structural equation modeling. Three factors and 15 items for students to accept AR textbooks in the Basic Design course were summarized in the research results, including the three factors named “Visual Attraction”, “Knowledge-ability”, and “Situational Experience”. The analysis of differences showed significant differences in gender among these three factors and no significant differences between grades and departments. Also, it was found from the analysis results of the structural equation model that the factors of “Visual Attraction” and “Knowledge-ability” both had a positive effect on the continuance intention, of which “Knowledge-ability” was the most important influencing factor. The results of this study can help the application and development of AR textbooks in the Basic Design course.

Amp Up Your Treatment With Augmented Reality

ASHA Leader ◽  
2013 ◽  
Vol 18 (9) ◽  
pp. 14-14 ◽  
Keyword(s):  
Augmented Reality

Amp Up Your Treatment With Augmented Reality

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