Purchase Intention of Energy Efficient Appliances of Households-A Meta Analysis of studies based on Theory of Planned Behavior.

2023 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
M. Karthik ◽  
Jaspreet Kaur ◽  
Rajesh Gangakhedkar
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Energy Efficient ◽  
Purchase Intention ◽  
Meta Analysis

scholarly journals Predicting Purchase Intention of Hybrid Electric Vehicles: Evidence from an Emerging Economy

2020 ◽  
Vol 11 (2) ◽  
pp. 35 ◽  
Author(s):  
Nurul Syafiqah Tanwir ◽  
Muhammad Iskandar Hamzah
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Energy Efficient ◽  
Purchase Intention ◽  
Transportation Systems ◽  
Hybrid Vehicles ◽  
Sustainable Transportation ◽  
Environmental Knowledge ◽  
Adoption Rate ◽  
The Rich

Dependence on energy-intense transportation systems could escalate the chances of environmental degradation. A shift of transportation modes from conventional vehicles to energy-efficient vehicles is a viable method of mitigating the rate of carbon emissions; however, the adoption rate of environment-friendly vehicles is still low globally and vital to explore. This study aims to investigate the determinants that influence individuals’ intention to purchase hybrid vehicles, through the development of a research model based on the Theory of Planned Behavior, integrated with environmental knowledge as an additional variable. Data were collected from 256 car users across Malaysia’s metropolitan city. The findings augment the rich theoretical basis of the Theory of Planned Behavior by incorporating environmental knowledge as a supplementary variable in assessing individuals’ behaviour in the sustainable transportation domain, which constitutes the novelty value of this study. The outcomes imply the need for governments and practitioners to execute appropriate approaches in nurturing public’s motivation in adopting energy-efficient cars, so that the adoption rate of pro-environmental vehicles can be increased. Overall, this study infers that the adoption of hybrid vehicles is viable if individuals are properly provided with sufficient awareness and education, which subsequently builds trust, empowerment, and confidence in owning these vehicles.

Empirical evaluation of the antecedents of energy-efficient home appliances: application of extended theory of planned behavior

2020 ◽  
Vol 31 (4) ◽  
pp. 915-930 ◽  
Author(s):  
Idrees Waris ◽  
Waqar Ahmed
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Energy Efficient ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Empirical Evaluation ◽  
Perceived Behavioral Control ◽  
Design Strategies ◽  
Content Type ◽  
Home Appliances

PurposeThe purpose of this study is to predict the antecedents of consumers' purchase intention of energy-efficient home appliances. This study incorporated two additional constructs (knowledge of eco-labels and knowledge of eco-labels) in the model of the theory of planned behavior. Consumers' enhanced trust for energy-efficient products is crucial to purchase intention. The second construct is consumers' knowledge of eco-labels. Knowledge of eco-labels would help to assess consumers' tendency toward environmental problems and intention to purchase energy-efficient home appliances.Design/methodology/approachThis study used a quantitative approach using a survey (questionnaire) method to collect data of respondents. Non-probability quota based on age and convenience sampling techniques were employed to select the participants of this study.FindingsThe findings of the study revealed that consumer knowledge of eco-labels, green trust, subjective norm, attitude and perceived behavioral control have positive influence on purchase intention of energy-efficient home appliances.Originality/valueEco-labels are served as a marketing tool to distinguish producer's products from others. Prior studies have only focused on consumers' general knowledge. This study helps marketers to understand and design strategies to generate more value for green consumers. This study also contributes to the literature on green marketing by employing the theory of planned behavior.

scholarly journals Influence of Altruistic Motives on Organic Food Purchase: Theory of Planned Behavior

2021 ◽  
Vol 13 (11) ◽  
pp. 6023
Author(s):  
Kirubaharan Boobalan ◽  
Nishad Nawaz ◽  
R. M. Harindranath ◽  
Vijayakumar Gajenderan
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Consumer Culture ◽  
Purchase Intention ◽  
Organic Food ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Warm Glow ◽  
Food Purchase ◽  
The Usa

Marketing campaigns of organic food emphasize utilitarian benefits and psychological benefits as well as consumer culture to enhance environmental sustainability. In order to study the purchase intention of organic food, the authors developed a model using antecedents like warm glow, subjective norm, attitude and perceived behavioral control. This study examines the model for the Indian and the USA samples and thus integrated using three theories: Theory of Planned Behavior (TPB), Pro-Social Behavior (PSB) Theory with the interaction of Consumer Culture Theory. The model is estimated using the multi-group Partial Least Square Structural Equation Modeling (PLS-SEM) technique using R software with samples from India (n = 692) and the USA (n = 640). Results differ for Indian and USA samples. The expectation of the “warm glow” resulted from an environmentally friendly purchase as having a higher influence on Indian samples than that of the USA. Further, the attitude towards organic food purchase intention is stronger for US samples than the Indian, and the group difference is significant, while all the relationships that take warm glow as an antecedent have higher β for Indian samples. Moreover, the study found that attitude towards organic food is a major element for US subsamples, whereas subjective norm plays a major role in Indian samples to adopt organic food. Managerially, the present study suggests that a firm marketing its organic food must concentrate more on “warm glow” for Indian consumers in order to improve their market share.

scholarly journals Determinants of Consumers’ Intentions towards the Purchase of Energy Efficient Appliances in Pakistan: An Extended Model of the Theory of Planned Behavior

2021 ◽  
Vol 13 (2) ◽  
pp. 565
Author(s):  
Muhammad Rizwan Ali ◽  
Muhammad Shafiq ◽  
Murad Andejany
Keyword(s):  
Energy Efficiency ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Energy Efficient ◽  
Behavioral Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Policy Implications ◽  
Extended Model ◽  
Awareness Campaigns

Amplified energy demand due to technologically advanced electrical and electronic appliances has accentuated the importance of energy efficiency to overcome energy shortage and environmental concerns. As adoption of energy efficient appliances depends on perception of the consumers, this study focuses on behavioral exploration of the consumers’ intentions towards the purchase of energy efficient appliances using an extended model of the theory of planned behavior (TPB). The study is based on a survey comprising 289 respondents. Partial least square (PLS) method is used to analyze the data. The results show that the attitude, perceived behavioral control, policy information campaigns, and past-purchase experiences significantly impact behavioral intentions of the consumers, whereas subjective and moral norms are insignificant in shaping behavioral intentions. Based on analyses, policy implications emphasizing (i) strong awareness campaigns, (ii) energy efficiency incentives, and (iii) replacement initiatives are proposed to help policy makers and administrators in achieving required goals of energy efficiency and conservation. The proposed research model and policy initiatives are a blueprint for synergies among policymakers, practitioners, and researchers in understanding and shaping consumers’ behaviors towards the purchase of energy efficient products, particularly, in developing countries.

Model for Antecedents of Attitude and Price on the Purchase Intention of Consumers and Trade of Counterfeit Luxury Products

2021 ◽  
Vol 12 (4) ◽  
pp. 17-30
Author(s):  
Ghulam Muhammad Kundi ◽  
Yasir Hayat Mughal
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Mediating Effect ◽  
Price Sensitivity ◽  
Cognitive Behavior ◽  
Ethical Aspect ◽  
Future Studies ◽  
Luxury Products

Counterfeiting is a crime and harmful for the trade and business in any country; therefore, countries need to investigate and stop this crime. People must behave ethically and give awareness about fake products. The objective of this paper was to investigate the mediating effect of attitude and price sensitivity between social, moral, and personal antecedents and purchase intention of consumers towards trade of the counterfeit luxury products. This study has used data obtained through 1,150 questionnaires. Data were analyzed through Smart PLS-SEM. This study found that attitude and price sensitivity act as mediators. Further, the results of this study are consistent with theory of planned behavior. It is the first study of its kind conducted in Pakistan using PLS-SEM. Previously, studies focused only on the ethical aspect of trade whereas this study used the ethical, religious, individual, collective, status, risk, idealistic, informative, normative, price, and attitude dimensions. It is concluded that future studies can use cognitive behavior and consumer needs as mediators.

scholarly journals HASRAT KONSUMEN YANG MENGIKAT (BINDING CUSTOMER DESIRES)

2018 ◽  
Vol 16 (2) ◽  
pp. 82-92
Author(s):  
Sulis Riptiono
Keyword(s):  
Consumer Behavior ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Subjective Norms ◽  
Basic Theory ◽  
Binding Properties ◽  
Research Gap ◽  
The Creation

Desires in the marketing context are defined as the phase of the sequence in marketing that begins with the creation of awareness, and then interest is usually at the stage when the customer really wants the product or service that is being marketed. Desire is a form that is seen as a precursor in making actual purchases. Desire is more than want of consumers to try and have the product, the consumer's curiosity towards the product is directed to the interest to buy. Desires are created to convince consumers that they have a great desire to have the product or service offered according to their needs. Desire is not enough to explain its impact on increasing consumer buying interest and consumer behavior, but the desire that has binding properties to consumers that called binding costumer desires can increase buying and behavioral interests. Binding costumer desires is used to fill the research gap about subjective norms against purchase intention by using the basic theory of the theory of reaction action (TRA) and theory of planned behavior (TPB).

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