HASRAT KONSUMEN YANG MENGIKAT  (BINDING CUSTOMER DESIRES)

Desires in the marketing context are defined as the phase of the sequence in marketing that begins with the creation of awareness, and then interest is usually at the stage when the customer really wants the product or service that is being marketed. Desire is a form that is seen as a precursor in making actual purchases. Desire is more than want of consumers to try and have the product, the consumer's curiosity towards the product is directed to the interest to buy. Desires are created to convince consumers that they have a great desire to have the product or service offered according to their needs. Desire is not enough to explain its impact on increasing consumer buying interest and consumer behavior, but the desire that has binding properties to consumers that called binding costumer desires can increase buying and behavioral interests. Binding costumer desires is used to fill the research gap about subjective norms against purchase intention by using the basic theory of the theory of reaction action (TRA) and theory of planned behavior (TPB).

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Consumer Behavior, Trust, and Electronic Word-of-Mouth Communication

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business ◽

10.4018/978-1-7998-9020-1.ch065 ◽

2021 ◽

pp. 1328-1345

Author(s):

Francesca Di Virgilio ◽

Gilda Antonelli

Keyword(s):

Social Media ◽

Consumer Behavior ◽

Theory Of Planned Behavior ◽

Planned Behavior ◽

Purchase Intention ◽

Word Of Mouth ◽

Electronic Word Of Mouth ◽

Online Purchase ◽

Social Media Platforms ◽

Word Of Mouth Communication

Social media platforms have become a major forum for consumers to interact with firms and other individuals. Drawing on both the customer-dominant logic and the theory of planned behavior, the present chapter aims to advance understanding and encourage research on the variables that drive consumers' online purchase intention. Al though there is a general agreement in recognizing the importance of social media platforms as a source of information about consumer behavior, a complete theorization of the variables that affect the relation between behavioral intention and online purchase intention is still lacking. The proposed theoretical model is an extension of the theory of planned behavior and incorporates trust and electronic word-of-mouth communication as part of the customers' online purchase intention. Finally, the theoretical and managerial implications are further discussed.

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Modelling Theory of Planned Behavior on Health Concern and Health Knowledge towards Purchase Intention on Organic Products

International Business Research ◽

10.5539/ibr.v13n8p100 ◽

2020 ◽

Vol 13 (8) ◽

pp. 100

Author(s):

Chomsaeank Photcharoen ◽

Rebecca Chung ◽

Raksmey Sann

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Purchase Intention ◽

Health Knowledge ◽

Subjective Norms ◽

Cosmetic Products ◽

Behavior Control ◽

Health Concerns ◽

Organic Products ◽

Perceived Behavior Control

Organic products have been gaining popularity among consumers worldwide due to the environmental and health benefits they are associated with. As a result of this trend, organic industries have been flourishing and have been able to expand into a variety of consumer product/service categories. Looking to explore purchasing behavior related organic coconut cosmetic products, this study attempted to apply the theory of planned behavior (TPB), which is a method of predicting consumer behavior that has been used extensively in a variety of research areas in recent years. Based upon the literature review, an extended TPB model that incorporates health concerns and health knowledge, in addition to attitude, subjective norms and perceived behavior control was examined in this study. For the data collection, an online survey was issued to residents of Bangkok, Thailand; with a total of 613 respondents retuning the questionnaires. Structural equation modeling (SEM) was employed to analyze the data using SPSS AMOS 24. The results showed that attitude, subjective norms, perceived behavior control and health concerns positively affect purchase intention; however, health knowledge did not influence purchase intentions related to the organic coconut cosmetic products. Similar to the findings in most extant literature, attitude was found to exert the most influence on the purchase behavior in this study.

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Consumer Behavior, Trust, and Electronic Word-of-Mouth Communication

Social Media for Knowledge Management Applications in Modern Organizations - Advances in Knowledge Acquisition, Transfer, and Management ◽

10.4018/978-1-5225-2897-5.ch003 ◽

2018 ◽

pp. 58-80 ◽

Cited By ~ 1

Author(s):

Francesca Di Virgilio ◽

Gilda Antonelli

Keyword(s):

Social Media ◽

Consumer Behavior ◽

Theory Of Planned Behavior ◽

Planned Behavior ◽

Purchase Intention ◽

Word Of Mouth ◽

Electronic Word Of Mouth ◽

Online Purchase ◽

Social Media Platforms ◽

Word Of Mouth Communication

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Green marketing in emerging Asia: antecedents of green consumer behavior among younger millennials

Journal of Asia Business Studies ◽

10.1108/jabs-03-2020-0094 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Khan Md Raziuddin Taufique ◽

Shahidul Islam

Keyword(s):

Climate Change ◽

Consumer Behavior ◽

Theory Of Planned Behavior ◽

Planned Behavior ◽

Environmental Attitudes ◽

Positive Influence ◽

Subjective Norms ◽

Content Type ◽

Environmental Deterioration ◽

Perceived Consumer Effectiveness

Purpose Rapid economic growth, urbanization, growing population and resulting overconsumption have led to the severe environmental vulnerability of some south Asian countries, further accelerated by the impact of climate change. Bangladesh is one such country that has been recognized by the United Nations Framework Convention on Climate Change as one of the most environmentally vulnerable in the world. A significant amount of environmental deterioration is reportedly due to consumption-related activities. This study, therefore, aims to understand the antecedents of green consumer behavior among young urban consumers, an emerging and environmentally promising market in Bangladesh. Design/methodology/approach This study uses the theory of planned behavior to integrating environmental attitudes, subjective norms, perceived consumer effectiveness and behavioral intentions in its conceptual model to examine their influence on green consumer behavior. Data were collected from 206 young urban consumers (18–24 years of age) from the capital city of Bangladesh. Covariance based structural equation modeling was used to analyze the data. Findings The subsequent results suggest that perceived consumer effectiveness and subjective norms have a direct positive influence on green consumer behavior, while the direct effect of environmental attitudes is insignificant. Practical implications Based on the key finding that one of the strongest antecedents is perceived consumer effectiveness, marketers could inspire young urban consumers by applying self-directed appeal to induce green consumer behavior. Originality/value This study is one of the first studies examining the antecedents of green consumption behavior using the framework of the theory of planned behavior that integrates both behavioral intention and reported behavior in the context of young urban consumers in South Asia. An insignificant direct influence of attitudes on green consumer behavior reinforces the attitude-behavior gap, specifically among young urban consumers in a collective society. The strong positive influence of perceived consumer effectiveness on green consumer behavior, on the other hand, extends the existing green consumer literature by empirically supporting the need for enhancing self-efficacy among young consumers to persuade them to practice green consumer behavior, especially where individuals face severe challenges of climate change and environmental deterioration.

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Predicting Consumer Purchase Intention on Fashion Products in Online Retailer: Integration of Self Determination Theory and Theory of Planned Behavior

International Journal of Emerging Research in Management and Technology ◽

10.23956/ijermt.v6i9.78 ◽

2018 ◽

Vol 6 (9) ◽

pp. 7 ◽

Cited By ~ 1

Author(s):

Lydia Ari Widyarini ◽

Sri Gunawan

Keyword(s):

Consumer Behavior ◽

Theory Of Planned Behavior ◽

Planned Behavior ◽

Purchase Intention ◽

Well Being ◽

Self Determination Theory ◽

Psychological Needs ◽

Self Determination ◽

Fashion Products ◽

Online Retailers

Consumer behavior is influenced by intrinsic and extrinsic motivation. Besides coming from an individual, it is also influenced by social environment. Understanding consumer behavior motivated by psychological needs from consumer-self is necessitated, because motivation coming from within ‘self’ can instigate consumer’s well being. It can be viewed from consumer intention to perform a certain behavior. Based on Self-Determination Theory (SDT) and Theory of Planned Behavior (TPB), this research attempts to understand the role of self-determination and social cognition in consumer behavior when they buy fashion products from online retailers. This research was conducted on 240 internet users in Indonesia. The data were obtained from questionnaires, analyzed using variance-based SEM, and processed using PLS.Research findings show that TPB variables, such as attitude and behavioral control and self determination motivation as SDT variables influence purchase intention. However, subjective norms do not influence purchase intention on fashion products in online retailers.

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Halal vaccination purchase intention

Journal of Islamic Marketing ◽

10.1108/jima-10-2019-0209 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Syeda Nazish Zahra Bukhari ◽

Salmi Mohd Isa ◽

Goh Yen Nee

Keyword(s):

Theory Of Planned Behavior ◽

Sample Size ◽

Planned Behavior ◽

Purchase Intention ◽

Group Analysis ◽

Measurement Model ◽

Subjective Norms ◽

Partial Least Square ◽

Equation Modeling ◽

Content Type

Purpose The purpose of this study is to empirically examine the determinants of purchase intention of Halal vaccination and compare the results between Muslim consumers in Malaysia and Pakistan. It focuses on analyzing the influence of various factors on the purchase intention of Halal vaccination and determining whether the relationships are significantly different in the two Muslim-majority countries. Design/methodology/approach The study is based on the extended theory of planned behavior and self-congruity theory. The variable of religiosity was added with the three variables of the theory of planned behavior, i.e. attitude toward Halal vaccinations, subjective norms and perceived behavioral control. It shows the congruity between Muslim consumer and Islamic brands and proposes a wider range of determinants in the framework. The study’s sample size was 378, and the respondents were Muslim consumers in Malaysia and Pakistan. Purposive sampling technique was used to extract the sample from three cities in each country. Partial least square (PLS) was used to statistically analyze the data using PLS–structural equation modeling approach. The measurement model was analyzed, and invariance of the measurement model was established. Afterward, the hypotheses were tested, and multi-group analysis was performed through Henseler’s multi-group analysis (MGA) and Permutation test. Findings The results indicate a lack of significant relationships between the independent variables and the purchase intention of Halal vaccination except in the case of subjective norms. This construct has a significant but inverse relationship in the case of Pakistan’s Muslim consumers, which can be attributed to the presence of consumer skepticism regarding the issue of Halal vaccination. The MGA results reveal a statistically significant difference in the influence of religiosity on purchase intention between the two countries, depicting differences in the brand–self congruity perceptions of consumers in the two countries. Research limitations/implications The sample size was relatively small due to the limited time duration. Originality/value The area of Halal vaccination has been given limited attention in academic literature. This study addresses this area that has limited research and is greatly attractive to a large number of brands targeting the Muslim consumer market. The results of the study can form a foundation for creating the branding strategy of this product category and assessing its demand in various Muslim markets.

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SIKAP RUMAH TANGGA TERHADAP KOMODITAS CABAI KERING (APLIKASI PENDEKATAN THEORY OF PLANNED BEHAVIOR)

Forum Agribisnis ◽

10.29244/fagb.4.1.1-16 ◽

2014 ◽

Vol 4 (1) ◽

pp. 1-16

Author(s):

Achmad Fachruddin ◽

Muhammad Firdaus ◽

Netti Tinaprilla

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Purchase Intention ◽

Behavioral Control ◽

Subjective Norms ◽

Policy Implications ◽

Perceived Behavioral Control ◽

Consumer Attitude ◽

Determinant Factors ◽

Traditional Markets

Dried chillies arepotential to substitute fresh chillies when the price of fresh chillies significantly increases, and its purchases were expected to determine by the household consumer’s attitude. The aims of this researchare 1) to examine the household attitudes on dried chilies purchasing bythe Theory of Planned Behavior approach, 2) to determine the determinant factors ofdried chilli buying intention, and 3) to estimate the cross-elasticity of dried chili againsts fresh chilli. The results showed that household consumer attitude towards the purchase of dried chillies, in term of subjective norms,perceived behavioral control, and purchase intention, are in medium category. The determinant factors on purchase intention of dried chilies (α = 10 percent) are the subjective norms, attitudes towards the purchase of dried chilies, and household income per month. The dried chilli cross-elasticity valueis very inelastic (0.069). Due to that, the policy implications in encouraging the dried chilli purchasing are the socialization of the dried chilli’s benefits and sustain the avaibility of dried chillies in traditional markets.

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Halal Food Purchase Behavior of Students from Three School Levels Using Theory of Planned Behavior Approach

GATR Global Journal of Business Social Sciences Review - GATR Global Journal of Business and Social Science Review (GJBSSR) Vol.7(1) Jan-Mar 2019 ◽

10.35609/gjbssr.2019.7.3(4) ◽

2019 ◽

Vol 7 (3) ◽

pp. 194-203

Author(s):

Megawati Simanjuntak ◽

Filza Nasiha

Keyword(s):

High School ◽

Elementary School ◽

Theory Of Planned Behavior ◽

Planned Behavior ◽

Purchase Intention ◽

Behavioral Control ◽

Subjective Norms ◽

Purchase Behavior ◽

Food Purchase ◽

Halal Food

Objective - Food products are diverse in Indonesia. However, there are still numerous products have not certified as halal food. It becomes a challenge, especially for children who cannot adopt a decision with full consideration. This research aims to analyze knowledge, attitude, subjective norms, behavioral control, purchase intention, and purchase behavior differences among students from every level (elementary school, junior school, and senior high school). Furthermore, this research also aims to analyze the influence of knowledge, attitude, subjective norms, and behavioral control toward purchase intention and the influence of knowledge, attitude, subjective norms, behavioral control, and purchase intention toward a purchase behavior. Methodology/Technique – The research conducted as quantitative research through a self-administered survey on 207 students from elementary school, junior school, and senior high school. The analysis performed SEM. Finding & Novelty - The results show that overall, attitude, subjective norms, and behavioral control significantly influence purchase intention and attitude, subjective norms, behavioral control, and purchase intention influence toward a purchase behavior. This ﬁnding implies that the role of business and government in facilitating consumers to buy halal food. Type of Paper: Empirical. Keywords: Halal Food; Knowledge; Purchase Behavior; SEM; Theory of Planned Behavior Reference to this paper should be made as follows: Simanjuntak, M; Nasiha, F. 2019. Halal Food Purchase Behavior of Students from Three School Levels Using Theory of Planned Behavior Approach, Global J. Bus. Soc. Sci. Review 7 (3): 194 – 203. https://doi.org/10.35609/gjbssr.2019.7.3(4) JEL Classification: M30, M31, M39.

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Identifying the key purchase factors for organic food among Chinese consumers

Frontiers of Business Research in China ◽

10.1186/s11782-020-00093-3 ◽

2020 ◽

Vol 14 (1) ◽

Author(s):

Shimiao Li ◽

Nor Siah Jaharuddin

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Purchase Intention ◽

Organic Food ◽

Subjective Norms ◽

Purchase Decision ◽

Behavior Control ◽

Perceived Behavior Control ◽

Modified Theory ◽

Perceived Behavior

AbstractThe current study primarily aims to identify the critical purchase factors that affect Chinese consumer purchase intention and purchase decision with regard to organic food consumption, in accordance with a modified theory of planned behavior and the alphabet theory. Specifically, this study builds a conceptual research framework by which to delve into the relationships between purchase factors and purchase intention, and elucidate the mediating roles of purchase factors in the relationships between purchase intention and purchase decision. Moreover, by leveraging a modified theory of planned behavior and the alphabet theory, the current study also determines the critical roles of subjective norms and reveals the information and knowledge that impact consumer attitude toward the purchase of organic food. The current study leverages the purposive sampling method and captures 310 records within Beijing, China. The results indicate that purchase attitude correlates positively with subjective norms and knowledge, while purchase intention correlates positively with purchase attitude, perceived behavior control, and food therapy culture. Furthermore, purchase intention can significantly mediate relationships between each of purchase attitude, perceived behavior control, food therapy culture, and purchase decision. Finally, we discuss the theoretical and practical significance of the framework, and propose subsequent research directions regarding organic food purchase behavior.

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Lessons from the Departed: A Planned Behavior Approach to Understand Travelers’ Actual Physician-Assisted Suicide Behavior

Journal of Hospitality & Tourism Research ◽

10.1177/1096348020987626 ◽

2021 ◽

pp. 109634802098762

Author(s):

Edmund Goh ◽

Jun Wen ◽

Chung-En Yu

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Assisted Suicide ◽

Social Groups ◽

Actual Behavior ◽

Physician Assisted Suicide ◽

Reference Groups ◽

Suicide Behavior ◽

Research Gap ◽

Perceived Constraints

Traveling to die in another country is a morbid, but pertinent, topic that remains underresearched in tourism. This project aims to address this research gap by examining the underlying motivations of actual individual travelers who have travelled to Switzerland as their final life destination to commit physician-assisted suicide (PAS). Using documentaries from major news channels, content analysis was conducted to systematically examine interviews conducted with actual PAS travelers ( n = 26) before they ended their life legally through PAS in Switzerland. An extension of the theory of planned behavior with anticipated guilt was commissioned as the theoretical lens to investigate the actual behavior of travelers who have committed PAS. A total of three key attitudes, three social groups, and four perceived constraints were identified. Results identified putting an end to suffering and to die with dignity as key attitudinal items influencing PAS behavior. The reference groups of family and relatives emerged as key salient normative groups. With regard to perceived difficulties, lack of access to facilities and high financial costs were key constraints in the decision to commit PAS. A key contribution of this research found evidence of anticipated guilt as an additional theory of planned behavior variable in actual PAS behavior.

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