Beyond touchdowns, homeruns, and three-pointers: an examination of fantasy sport participation motivation

2011 ◽  
Vol 10 (3/4) ◽  
pp. 232 ◽  
Author(s):  
Brody J. Ruihley ◽  
Robin L. Hardin
Keyword(s):  
Sport Participation ◽  
Participation Motivation ◽  
Fantasy Sport

Recruiting Women to a Male-Dominated Activity: A Case Study of Women’s Nonparticipation in Fantasy Sport

2021 ◽  
Vol 10 (1) ◽  
pp. 20-24
Author(s):  
Brody J. Ruihley ◽  
Heidi Grappendorf
Keyword(s):  
Sport Participation ◽  
Management Team ◽  
Positive Opinion ◽  
Fantasy Sports ◽  
Financial Decisions ◽  
New Information ◽  
Sport Organization ◽  
Fantasy Play ◽  
Fantasy Sport

Fantasy Sports Collection, Inc. (FSC) is a fantasy sport organization offering fantasy play since 2005. Having plateaued in consumer growth, FSC is faced with difficult financial decisions. In a brainstorming session regarding new initiatives, Molly Brinkmeyer suggested an idea to purposefully market to and recruit more women to preestablished offerings. Molly’s reasons driving this idea were the fact that only 14% of their consumers were women and, after an evaluation of FSC’s marketing campaigns, employees of FSC quickly saw that advertisements were overtly produced for men. FSC’s management team felt that this was an idea worth pursuing. They charged Molly with acquiring information about women’s fantasy sport participation and gave her a 3-week window to learn more and report back. She found that women’s top perceptions of the activity were that: (a) the activity was time consuming; (b) the activity required research, surveillance, and information; (c) they had no interest or understanding of it; (d) they felt the activity was too competitive; (e) they thought it wasn’t real; and (f) they still had a positive opinion of fantasy sport. With this new information, marketing decisions could now be made to address existing concerns by women regarding fantasy sport participation.

Perceived Competence and Motives for Participating in Youth Sports: A Test of Harter's Competence Motivation Theory

1987 ◽  
Vol 9 (1) ◽  
pp. 55-65 ◽  
Author(s):  
Kimberley A. Klint ◽  
Maureen R. Weiss
Keyword(s):  
Sport Participation ◽  
Youth Sports ◽  
Perceived Competence ◽  
Motivation Theory ◽  
Physical Competence ◽  
Participation Motivation ◽  
Competence Scale ◽  
Competence Motivation ◽  
The Relationship ◽  
Discriminant Function Analyses

One of the most important issues facing youth sport researchers and practitioners is an understanding of why children participate in sport programs. The participation motivation research, however, has not been linked to an existing theoretical model. Thus the purpose of this study was to test the notions, based on Harter's (1978, 1981) competence motivation theory, that perceptions of competence are related to particular motives children have for sport participation. Sixty-seven children involved in youth gymnastic programs were administered the physical, social, and cognitive subscales of Harter's (1982) Perceived Competence Scale and a motives for gymnastic participation questionnaire. Discriminant function analyses revealed support for competence motivation theory as a viable explanation for the relationship between competence perceptions and motives for participation in sport. Specifically, children high in perceived physical competence were more motivated by skill development reasons, and gymnasts high in perceived social competence were more motivated by the affiliation aspects of sport when compared to their low perceived competence counterparts.

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