Recruiting Women to a Male-Dominated Activity: A Case Study of Women’s Nonparticipation in Fantasy Sport

2021 ◽  
Vol 10 (1) ◽  
pp. 20-24
Author(s):  
Brody J. Ruihley ◽  
Heidi Grappendorf
Keyword(s):  
Sport Participation ◽  
Management Team ◽  
Positive Opinion ◽  
Fantasy Sports ◽  
Financial Decisions ◽  
New Information ◽  
Sport Organization ◽  
Fantasy Play ◽  
Fantasy Sport

Fantasy Sports Collection, Inc. (FSC) is a fantasy sport organization offering fantasy play since 2005. Having plateaued in consumer growth, FSC is faced with difficult financial decisions. In a brainstorming session regarding new initiatives, Molly Brinkmeyer suggested an idea to purposefully market to and recruit more women to preestablished offerings. Molly’s reasons driving this idea were the fact that only 14% of their consumers were women and, after an evaluation of FSC’s marketing campaigns, employees of FSC quickly saw that advertisements were overtly produced for men. FSC’s management team felt that this was an idea worth pursuing. They charged Molly with acquiring information about women’s fantasy sport participation and gave her a 3-week window to learn more and report back. She found that women’s top perceptions of the activity were that: (a) the activity was time consuming; (b) the activity required research, surveillance, and information; (c) they had no interest or understanding of it; (d) they felt the activity was too competitive; (e) they thought it wasn’t real; and (f) they still had a positive opinion of fantasy sport. With this new information, marketing decisions could now be made to address existing concerns by women regarding fantasy sport participation.

Fantasy Gaming on Steroids? Contrasting Fantasy Sport Participation by Daily Fantasy Sport Participation

2016 ◽  
Vol 5 (6) ◽  
pp. 732-750 ◽  
Author(s):  
Andrew Billings ◽  
Brody James Ruihley ◽  
Yiyi Yang
Keyword(s):  
North America ◽  
Sport Participation ◽  
Media Consumption ◽  
Fantasy Sports ◽  
Financial Investment ◽  
The Past ◽  
Sport Industry ◽  
Daily Fantasy Sports ◽  
Fantasy Sport

The fantasy sport industry has grown rapidly in the past decade, now boasting 56 million participants in North America alone. More recently, the ascent of fantasy sport appears directly attributable to the rise of new websites offering daily/weekly fantasy games. This study surveys 438 fantasy participants—some who play traditional fantasy sports and others who participate in daily fantasy sports along with traditional forms of fantasy offerings. Results reveal that motivations for play do not differ between traditional and daily participants, yet the two sets of respondents differed in terms of media consumption, economic commitment, and perceptions of games being skill versus chance based. Ramifications are offered not only based on the differences in financial investment but also regarding the seeming downturn in motivations for traditional fantasy sport participation.

Factors Affecting Financial Literacy of Vietnamese Adults: A Case Study for Hanoi and Nghe An

2017 ◽  
Vol 33 (2) ◽  
Author(s):  
Tue Nguyen Dang
Keyword(s):  
Higher Education ◽  
Multiple Regression ◽  
Financial Literacy ◽  
Urban Areas ◽  
Logistic Models ◽  
Factors Affecting ◽  
Financial Behaviors ◽  
Financial Decisions ◽  
Literacy Level

This research examines the factors affecting the financial literacy of Vietnamese adults. Using a sample of 266 observations of adults in 2 big cities in Vietnam (Hanoi and Vinh in Nghe An Province), the author evaluates the literacy level of adults in these urban areas. The financial literacy of the interviewed people is low. The multiple regression results show that lower financial literacy levels associate with higher age and married status and higher financial literacy levels associate with higher education, more family members, the person making financial decisions and the person attending a useful financial course. This research also explores the association between financial literacy and financial behaviors of individuals employing logistic models. It is found that higher financial literacy associates with less probability of overspending and higher probability of saving money and careful spending. Higher financial literacy is also found to associate with higher probability of opening a savings account and making various investments. 

scholarly journals Automation possibilities in a low rotation warehouse of a Belgian manufacturing plant. A case study

2019 ◽  
Vol 290 ◽  
pp. 02006
Author(s):  
Anca Mocan ◽  
Anca Draghici
Keyword(s):  
Management Team ◽  
Management Teams ◽  
Manufacturing Plant ◽  
Health Statistics ◽  
Doing Business ◽  
Investment Cost ◽  
Total Investment ◽  
The Cost ◽  
Best Fit

Lack of appropriate warehouse ergonomics is one of the leading causes of worker injuries in industry environments. As management teams are trying to reduce the cost of doing business, they look to worker’s health statistics and realize they must improve their way of operating. The paper presents a warehouse analysis done at the request of the management team of a Belgian manufacturing plant. The factory’s warehouse was audited with focus on Kanban bin weight, storage rack height and rack width to assess the ergonomic strain it causes on workers. The paper then presents possible automation options in order to find the best fit to reduce ergonomic impact, while also optimizing the total investment cost.

scholarly journals Extending further and refining Prince’s taxonomy of given/new information

Pragmatics ◽  
2013 ◽  
Vol 23 (1) ◽  
pp. 69-91 ◽  
Author(s):  
Rudy Loock
Keyword(s):  
Relative Clauses ◽  
Propositional Content ◽  
New Information ◽  
Definition Of

The aim of this article is to complement and refine Ellen Prince’s well-known taxonomy of given/new information (Prince 1981, 1992), which distinguishes between discourse-related and assumed familiarity-related newness/givenness. What we suggest is that a new category should be added to the existing hearer new, hearer old, and inferrable information categories, so as to include cases where the informational status of an entity or a propositional content cannot be determined with certainty. We call this new category ‘the (hearer) indeterminables’, and we justify its existence through a case study on nonrestrictive, relevance-oriented constructions (appositive relative clauses, non-restrictive pre-modifiers, apposition). We also argue that it is possible for speakers/writers to simulate informational statuses for politeness considerations, and that such simulation should be included in the definition of assumed familiarity.

scholarly journals Patterns of prominence, phrasing and tonal events in Spanish news reading: An illustrative case study

Loquens ◽  
2018 ◽  
Vol 5 (1) ◽  
pp. 048
Author(s):  
Lourdes Aguilar ◽  
Yurena M. Gutiérrez-González
Keyword(s):  
Illustrative Case ◽  
Stressed Syllable ◽  
Main Stress ◽  
New Information ◽  
Illustrative Case Study ◽  
Distinguishing Features

The present study examines the patterns in stress, phrasing and intonation found in a Spanish corpus of news read by broadcasters to describe the prosodic strategies that can be considered as genre-distinguishing features. Results indicate that, firstly, the main stress modifications concern the upgrading of unstressed syllables to accented ones, the stress shift to mark word-initial boundaries and the maintenance of adjacent stresses. Secondly, the special features related to phrasing are unexpected pauses, which enhance the prosodic units that offer new information, and the prosodic marking of initial edges of groups with the aim of capturing the listener’s attention. Finally, the most relevant tonal events that identify the typical chanting of broadcasters are a recurrent use of rises whose f0 peak coincides with the stressed syllable, a variety of non-falling pitch movements signalling intermediate phrasing, and the use of rising-falling pitch movements to signal ends. All the described prosodic and tonal strategies contribute to obtaining an emphatic style in news reading and are representative of a prosodically marked genre.

Leveraging Sports Events for LGBTQ2+ Inclusion: Supporting Innovation in Organizational Culture and Practices

2021 ◽  
Vol 10 (S1) ◽  
pp. S41-S45
Author(s):  
Emily K. Romano ◽  
Kyle A. Rich ◽  
Dennis Quesnel
Keyword(s):  
Sport Participation ◽  
National Level ◽  
Sport Organizations ◽  
Sports Events ◽  
Diversity And Inclusion ◽  
Sexuality And Gender ◽  
And Gender ◽  
Sport And Recreation ◽  
Recreation Organizations

In this case study, learners are introduced to Sloane, a diversity and inclusion officer who is working to create more inclusive sport and recreation opportunities in her community. A national-level sport event will be hosted in her community and provides an opportunity to elevate and accelerate the work she is already doing with sport and recreation organizations. Learners will develop an understanding of two key themes: LGBTQ2+ inclusion and event leveraging. Working through the case will require learners to think critically about sexuality and gender identity in the context of sport participation and organizations. Furthermore, learners will have the opportunity to think creatively about how they can support innovation in organizational cultures and practices with a view to fostering more inclusive, welcoming, and safe sport organizations.

A geoachaeological view on the Roman economy of Baetica – The case study Munigua (Seville, SW-Spain).

2021 ◽  
Author(s):  
André Kirchner ◽  
Nico Herrmann ◽  
Paul Matras ◽  
Iris Müller ◽  
Julia Meister
Keyword(s):  
Land Use ◽  
Food Supply ◽  
Economic Diversification ◽  
Roman Economy ◽  
New Information ◽  
Historic Land Use ◽  
Agricultural Use ◽  
The City ◽  
Active Contribution

<p>The economy of Roman cities in Baetica, was largely diversified and depending on the city for example specialized in olive oil, halieutic or metallurgical production. The economy of the Hispano-Roman city Munigua (municipium Flavium Muniguense) was particularly based on mining and in the 1<sup>st</sup> and 2<sup>nd </sup>centuries CE Munigua was the largest producer of copper and iron in the Sierra Morena. This contribution focuses on the evaluation of soil potential for practicing agriculture and evidences for prehistoric and historic land use in the vicinity of Munigua. It aims to provide new information to the food supply strategy of Munigua and furthermore a geoarchaeological few on the diversification debate of the urban economy in the conventus Hispalensis. Applying a pedo-geomorphic approach the present study i) shows that the landscape around Munigua has the potential for an agricultural use in larger areas and would have certainly allowed a production of agricultural goods in Roman times. Additionally, the study ii) provides clear evidence for prehistoric and historic land use in region documented by multi-layered colluvial deposits and a preserved Roman hortic soil. Hence, the results pointing to a local cultivation of agricultural products as an active contribution to the food supply of Munigua. Moreover, the study provides geoarchaeological evidences supporting the concept of an economic diversification of Roman cities in Baetica province and Hispania.</p>

Sign in / Sign up

Export Citation Format

Share Document