A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands

2011 ◽  
Vol 19 (2) ◽  
pp. 30-44 ◽  
Author(s):  
Karen L. Becker-Olsen ◽  
Charles R. Taylor ◽  
Ronald Paul Hill ◽  
Goksel Yalcinkaya
Keyword(s):  
United States ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
The United States ◽  
Cross Cultural ◽  
Marketing Communications ◽  
Global Brands ◽  
Corporate Social

scholarly journals Corporate Social Responsibility In The United States And Europe: How Important Is It? The Future Of Corporate Social Responsibility

2013 ◽  
Vol 12 (7) ◽  
pp. 815 ◽  
Author(s):  
Almerinda Forte
Keyword(s):  
United States ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Development Strategy ◽  
The United States ◽  
The European Union ◽  
Socially Responsible ◽  
The Future ◽  
Stakeholder Model ◽  
Corporate Social

Corporate social responsibility plays an important role in a firms life in the U.S.today. It is not enough for companies to generate a profit. U.S. citizens expect them to generate a profit and conduct themselves in an ethical and socially responsible manner. The U.S. Sentencing Commission Guidelines help organizations facilitate this expectation, which is vital for corporate growth and maintaining a competitive edge. Managers who deal with ethical and social responsibility problems often times arent dealing with optimal solutions. Managers often settle forsolutions that suffice or cause the least harm. Managers charged with choosing the ethical or socially responsible path often face problems with no clear solution.Since the formation of the European Union, corporate social responsibility has garnered heightened attention in Europe. This isevidenced by their development of sustainability strategies. The Sustainable Development Strategy for Europe was approved in June 2001. It stated that social cohesion, environmental protection, and economic growth must coexist. This paper compares corporate social responsibility (CSR) in Europe to CSR in the United States. It also examines todays three corporate social responsibility models: the shareholder value model, the stakeholder model and the business ethics model.This paper also addresses Wayne Vissers (2010) five principles which he considers the future of corporate social responsibility, Aras and Crowthers(2011) theory that an organization should be held accountable to the external environment, and the rationale for new paradigms for the future in companies worldwide.

scholarly journals Corporate Social Responsibility of a Fair Trade Company: A Cross-Country Study of Taiwanese and American Business Students’ Perceptions

2018 ◽  
Vol 13 (7) ◽  
pp. 69
Author(s):  
Mei-Hua Chen ◽  
Bryan H. Chen
Keyword(s):  
United States ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Fair Trade ◽  
Work Experience ◽  
Business Students ◽  
The United States ◽  
American Business ◽  
Corporate Social ◽  
School Curricula

This study investigated and compared Taiwanese and American business students’ perceptions of the corporate social responsibility (CSR) of a fair trade (FT) company. A total of 402 and 470 questionnaires were collected in United States and Taiwan, respectively, of which 384 and 432 were usable, respectively. Nationality, gender, work experience, and religion were the four variables that affected the participants’ understanding of an FT company’s CSR in this study. The findings of this study have implications for business school curricula in Taiwan and the United States and provide useful ideas for enhancing social responsibility in business schools.

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