Anything but ordinary: Where insights from behavioural economics meet the „average consumer“ in EU trade mark law

MarkenR ◽  
2018 ◽  
Vol 20 (6) ◽  
pp. 281-288
Author(s):  
Christian Tenkhoff
Author(s):  
Annette Kur ◽  
Martin Senftleben

EU trade mark law confers exclusive rights on the proprietor of a registered trade mark. It provides for three general types of protection. Article 9(2) EUTMR and Article 10(2) TMD offer protection against confusion under sub (b) (see paragraph 5.105 et seq.) and protection against dilution under sub (c) (see paragraph 5.182 et seq.). In double identity cases (identical signs used for identical goods or services), sub (a) (see paragraph 5.64 et seq.) provides for ‘absolute’ protection (recital 16 TMD) combining elements of both forms of infringement on the basis of the function theory developed by the Court.


Author(s):  
Martin Senftleben ◽  
Lionel A. F. Bently ◽  
Graeme B. Dinwoodie ◽  
Christophe Geiger ◽  
Jonathan Griffiths ◽  
...  

Author(s):  
Richard Arnold

This chapter discusses UK case law in the domain of intermediary liability and trade mark infringement, while situating this common law perspective within EU trade mark law, the e-Commerce Directive, and the Enforcement Directive. The chapter first describes liability stemming from legal principles which are not particular to intermediaries, including primary and accessory liability of online intermediaries for trade mark infringement. Later, the chapter reviews liability depending on the application of principles which are specific to intermediaries, the intermediary liability proper. In this context, the chapter looks into injunctions against intermediaries whose services are used to infringe trade marks that are made available in national jurisdictions under the implementation of Article 11 of the Enforcement Directive. Although other kinds of injunctions against intermediaries are available, the chapter focuses on website-blocking injunctions, which have been recently ported from the copyright domain, where they have been more traditionally deployed, to the trade mark domain.


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