Author(s):  
Farheen Siddiqui ◽  
Parul Agarwal

In this chapter, the authors work at the feature level opinion mining and make a user-centric selection of each feature. Then they preprocess the data using techniques like sentence splitting, stemming, and many more. Ontology plays an important role in annotating documents with metadata, improving the performance of information extraction and reasoning, and making data interoperable between different applications. In order to build ontology in the method, the authors use (product) domain ontology, ConceptNet, and word net databases. They discuss the current approaches being used for the same by an extensive literature survey. In addition, an approach used for ontology-based mining is proposed and exploited using a product as a case study. This is supported by implementation. The chapter concludes with results and discussion.


Author(s):  
Anuradha Jagadeesan ◽  
Amit Patil

With the increased interest of online users in E-commerce, the web has become an excellent source for buying and selling of products online. Customer reviews on the web help potential customers to make purchase decisions, and for manufacturers to incorporate improvements in their product or develop new marketing strategies. The increase in customer reviews of a product influence the popularity and the sale rate of the product. This lead to a very important question about the analysis of the sentiments (opinions) expressed in the reviews. As such internet does not have any quality control over customer reviews and it could vary in terms of its quality. Also the trustworthiness of the online reviews is debatable. Sentiment Analysis (SA) or Opinion Mining is the computational analysis of opinions, sentiments, emotions and subjectivity of text. In this chapter, we take a look at the various research challenges and a new dimension involved in sentiment analysis using fuzzy sets and rough sets.


Author(s):  
M. Prabukumar ◽  
L. Agilandeeswari ◽  
M. Sai Praneeth
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