scholarly journals Evaluating Econometric Studies of Alcohol Advertising

2020 ◽  
pp. 106-112
Author(s):  
Henry Saffer
Keyword(s):  
Alcohol Advertising

Alcohol and the Media: A Review and Critique of the ‘Effects’ Model

1982 ◽  
Vol 3 (2) ◽  
pp. 183-194 ◽  
Author(s):  
Nicholas Dorn ◽  
Nigel South
Keyword(s):  
Point Of View ◽  
Economic Consequences ◽  
Future Research ◽  
General Level ◽  
Alcohol Advertising ◽  
Social Drinking ◽  
The Media ◽  
Quantitative Changes ◽  
And Shifts ◽  
Qualitative Changes

A review of the available empirical material bearing upon the question of alcohol advertising having ‘effects’ on the general level of consumption suggests that this question is insufficiently precise as a basis for research. Studies suggesting some relationship between advertising for particular brands or products and shifts in brand or product use are potentially more interesting, if considered from a point of view that recognises that such shifts may involve shifts in milieux, comparisons, styles and meanings associated with consumption. Future research should be attentive to such qualitative changes in drinking practices attendant upon advertising or preventive campaigns (as well as to quantitative changes). The authors suggest that such quantitative and qualitative changes in drinking practices of individuals and social groups need to be considered within the context of more general, ideological and economic, consequences of alcohol advertising. These consequences-including reinforcement of images about ‘social drinking,’ and shifting of consumers onto more profitable products-consolidate the profitability of the alcohol industry (a consideration more important to the industry than levels of consumption per se). A framework broader than that of ‘effects’ on individuals' levels of consumption is required if health educators are to learn anything from advertising.

Television alcohol advertising: Do children really mean what they say?

2009 ◽  
Vol 27 (1) ◽  
pp. 85-104 ◽  
Author(s):  
Avril S. Nash ◽  
Karen J. Pine ◽  
David J. Messer
Keyword(s):  
Alcohol Advertising

scholarly journals An exploration of alcohol advertising on social networking sites: an analysis of content, interactions and young people’s perspectives

2016 ◽  
Vol 25 (2) ◽  
pp. 91-102 ◽  
Author(s):  
Amanda Marie Atkinson ◽  
Kimberley May Ross-Houle ◽  
Emma Begley ◽  
Harry Sumnall
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Alcohol Advertising

scholarly journals Sex Differences in Adolescent Exposure to Alcohol Advertising in Magazines

2004 ◽  
Vol 158 (7) ◽  
pp. 629 ◽  
Author(s):  
David H. Jernigan ◽  
Joshua Ostroff ◽  
Craig Ross ◽  
James A. O'Hara III
Keyword(s):  
Sex Differences ◽  
Alcohol Advertising ◽  
Adolescent Exposure

The extent of alcohol advertising in Australia: an audit of bus stop advertisements

2013 ◽  
Vol 198 (9) ◽  
pp. 478-479 ◽  
Author(s):  
Hannah L Pierce ◽  
Julia M Stafford ◽  
Mike Daube
Keyword(s):  
Alcohol Advertising ◽  
Bus Stop
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