A Study on Small & Medium Enterprise: Using Marketting Analytics in India from Logistics Perspective

2011 ◽  
Vol 3 (10) ◽  
pp. 1-5
Author(s):  
Pramod Dasan ◽  
Keyword(s):  
Author(s):  
Vivek N. Bhatt

The article focuses on the study of prevailing decision making styles of Small Scale Industrial (SSI) Units. It presents data collected from 200 SSI units from Bhavnagar – a coastal city of Gujarat, India. The objective of writing the article is to depict heuristic decision patterns of small and medium enterprises, and the rare use of analytical or statistical business intelligence tools in decision making processes. It would be interesting to study the design of decision taken on routine basis in small units, poorly equipped with technology and technical know-how. The paper is descriptive in terms, and lays a lucid picture of present decision making processes.


2021 ◽  
Vol 1908 (1) ◽  
pp. 012021
Author(s):  
Fitri Marisa ◽  
Sharifah Sakinah Syed Ahmad ◽  
Zeratul Izzah Mohd Yusof ◽  
Tubagus Mohammad Akhriza ◽  
Wiwin Purnomowati ◽  
...  

2021 ◽  
Vol 10 (4) ◽  
pp. 136
Author(s):  
Chaiyawit Muangmee ◽  
Zdzisława Dacko-Pikiewicz ◽  
Nusanee Meekaewkunchorn ◽  
Nuttapon Kassakorn ◽  
Bilal Khalid

Since environmental issues are becoming an integral part of business performances, policymakers and managers have started recognizing the importance of green innovation towards sustainable business performances. The role of the automotive parts industry is crucial in minimizing environmental degradation and promoting sustainable development. Yet few studies have focused on the connection between green entrepreneurial orientation and green innovation that may affect small and medium enterprise (SME) business performance. Therefore, this study aims to analyze the influence of green entrepreneurial orientation on green innovations, and its effects on sustainable business performances in the automotive parts industry in Thailand. The sample consists of 226 SMEs in the automotive parts industry in Thailand. The partial least square method (PLS-SEM) has been used for the analysis of data. The results of the study show that green innovations have the strongest influence on economic and environmental performances. This study contributes to resource-based view theory by incorporating green innovation as a strategic competency of SMEs’ performance. Further, green entrepreneurial orientation and green innovation can assist SME managers in understanding the factors leading to sustainable performance of businesses.


2021 ◽  
Vol 13 (3) ◽  
pp. 1117
Author(s):  
Alessandro Fontana ◽  
Andrea Barni ◽  
Deborah Leone ◽  
Maurizio Spirito ◽  
Agata Tringale ◽  
...  

Even if the economy nowadays is still locked into a linear model of production, tighter environmental standards, resource scarcity and changing consumer expectations are forcing organizations to find alternatives to lighten their impacts. The concept of Circular Economy (CE) is to an increasing extent treated as a solution to this series of challenges. That said, the multitude of approaches and definitions around CE and Life Cycle Extension Strategies (LCES) makes it difficult to provide (Small and Medium Enterprise) SMEs with a consistent understanding of the topic. This paper aims at bridging this gap by providing a systematic literature review of the most prominent papers related to the CE and lifetime extension, with a particular focus on the equipment and machinery sector. A taxonomy was used to define and cluster a subset of selected papers to build a homogeneous approach for understanding the multiple strategies used in the industry, and the standards in maintenance and remanufacturing strategies. As a final research step, we also propose a Strategy Characterization Framework (SCF) to build the ground for the selection of the best strategy to be applied for production equipment life cycle extension on several industrial use cases.


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