Cross-Cultural Research on Consumer Decision Making of HNB Product Modeling Based on Eye Tracking

2021 ◽  
pp. 288-299
Author(s):  
Lizhong Hu ◽  
Lili Sun ◽  
Yong Zha ◽  
Min Chen ◽  
Lei Wu ◽  
...  
Keyword(s):  
Decision Making ◽  
Eye Tracking ◽  
Cross Cultural ◽  
Consumer Decision Making ◽  
Product Modeling ◽  
Consumer Decision ◽  
Cultural Research ◽  
Cross Cultural Research

scholarly journals The impact of product presentation on decision-making and purchasing

2019 ◽  
Vol 22 (3) ◽  
pp. 365-380 ◽  
Author(s):  
Rosy Boardman ◽  
Helen McCormick
Keyword(s):  
Decision Making ◽  
Eye Tracking ◽  
Visual Information ◽  
Age Groups ◽  
Target Market ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Content Type ◽  
Product Presentation ◽  
The Impact

Purpose This paper aims to investigate how apparel product presentation influences consumer decision-making and whether there are any differences between age groups. Design/methodology/approach A mixed methodology was used including eye-tracking and qualitative in-depth interviews, with a purposive sample of 50 participants between age 20 and 70. Findings A higher number of product presentation features resulted in increased positive visual, cognitive and affective responses as consumers wanted as much visual information as possible to aid decision-making. Images of models attracted the most attention and were the most influential product presentation feature, followed by mannequin images and the zoom function. The 20 s spent much less time viewing and interacting with the product presentation features than middle age groups (30 s-50 s), had minimal fixations on mannequin images and had a much quicker decision-making process than other age groups. Practical implications The research informs retailers which product presentation features are the most effective for their target market to aid consumer decision-making with the aim of reducing returns. Originality/value The paper contributes to the literature by providing more in-depth insights than previous studies into the impact of online product presentation on consumer decision-making by using qualitative research and eye-tracking. The research also explores more product presentation features than previous research and investigates the presentation of apparel products, which are notoriously the most difficult products for consumers to assess online. The research is unique in its exploration of age differences in relation to product presentation features.

scholarly journals Social Resilience to Climate-Related Disasters in Ancient Societies: A Test of Two Hypotheses

2018 ◽  
Vol 10 (1) ◽  
pp. 145-161 ◽  
Author(s):  
Peter N. Peregrine
Keyword(s):  
Decision Making ◽  
Social Norms ◽  
Research Design ◽  
Disaster Response ◽  
Cross Cultural ◽  
Social Resilience ◽  
Local Participation ◽  
Empirically Supported ◽  
Cultural Research ◽  
Cross Cultural Research

Abstract Current literature on disaster response argues that societies providing greater local participation in decision-making and that have more community coordination and governance organizations are more resilient to climate-related disasters. In contrast, recent research in psychology has argued that societies with tighter social norms and greater enforcement of those norms are more resilient. This paper tests whether one or both of these seemingly competing perspectives can be empirically supported through an examination of the diachronic impact of climate-related disasters on ancient societies. A cross-cultural research design and a sample of 33 archaeologically known societies bracketing 22 catastrophic climate-related disasters are used to test two hypotheses about resilience to climate-related disasters. The paper finds that societies allowing greater political participation appear to provide greater resilience to catastrophic climate-related disasters, generally supporting the predominant perspective in contemporary disaster response.

scholarly journals Early prosocial development: a systematic review of evidence to support the integration of neurocognitive and cross cultural methods

2020 ◽  
Author(s):  
Laura Katus ◽  
Gabrielle McHarg ◽  
Claire Hughes
Keyword(s):  
Eye Tracking ◽  
Near Infrared ◽  
Longitudinal Research ◽  
Cross Cultural ◽  
Future Research ◽  
Functional Near Infrared Spectroscopy ◽  
Prosocial Development ◽  
Young Infants ◽  
Cultural Research ◽  
Cross Cultural Research

Introduction. Within the relatively young field of social neuroscience, there is growing interest in the interplay between biological and social influences on early prosociality (which includes key constructs of helping, sharing and comforting). In particular, neuroimaging (electroencephalography [EEG], functional near infrared spectroscopy [fNIRS]) and eye tracking haven proven invaluable methods to study infants and young children. These measures are more easily adapted for use in different cultural settings than many behavioural paradigms and so hold great potential for implementation in cross- cultural research. Method. We conducted two searches of studies of prosocial development during infancy and early childhood, one with a focus on recent methodological advances and one to review studies in low- and middle-income countries (LMICs) over the past 20 years. Results. In total, we identified 15 studies that used neurocognitive methods; these had a strong focus on helping behaviour and conducted almost exclusively in high-income settings. We also identified 20 studies that investigated prosocial development in LMICs; these focussed primarily on sharing, and included just two eye-tracking studies and no studies using either EEG or fNIRS. Discussion. Several directions for future research emerged from this review. These include the need for: (i) longitudinal research to elucidate developmental trajectories; (ii) investigations involving young infants (<12 months); and (iii) the potential importance of applying EEG, fNIRS and eye tracking in cross cultural research into prosocial development.

scholarly journals Consumer Decision-Making Creativity and Its Relation to Exploitation–Exploration Activities: Eye-Tracking Approach

2021 ◽  
Vol 11 ◽  
Author(s):  
Eunyoung Choi ◽  
Cheong Kim ◽  
Kun Chang Lee
Keyword(s):  
Decision Making ◽  
Visual Attention ◽  
Eye Tracking ◽  
Task Difficulty ◽  
Exploratory Activity ◽  
Consumer Decision Making ◽  
Affordance Theory ◽  
Consumer Decision ◽  
Dramatic Rise ◽  
Research Questions

Modern consumers face a dramatic rise in web-based technological advancements and have trouble making rational and proper decisions when they shop online. When they try to make decisions about products and services, they also feel pressured against time when sorting among all of the unnecessary items in the flood of information available on the web. In this sense, they need to use consumer decision-making creativity (CDMC) to make rational decisions. However, unexplored research questions on this subject remain. First, in what ways do task difficulty and time constraints affect visual attention on exploitative and exploratory activities differently? Second, how does the location of the reference (i.e., hints) influence the level of visual attention to exploitative and exploratory activities depending on affordance theory? Third, how do exploratory and exploitative activities affect CDMC? Eye-tracking experiments were conducted with 70 participants to obtain relevant metrics such as total fixation duration (TFD), fixation count (FC), and visit count (VC) to answer these research questions. Our findings suggest that task difficulty influences exploitative activity, whereas time constraint is related to the exploratory activity. The result of the location of hints aligns with the affordance theory for the exploitative activity. Besides, exploratory activity positively affected CDMC, but exploitative activity did not show any effect.

scholarly journals Eye-Tracking Study of Consumer Decision Making Process

2014 ◽  
Vol 13 (4) ◽  
pp. 535-541
Author(s):  
Takashi IDENO ◽  
Shigetaka OKUBO ◽  
Yuki TAMARI ◽  
Noriko IYOBE ◽  
Hajime MURAKAMI ◽  
...  
Keyword(s):  
Decision Making ◽  
Eye Tracking ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Consumer Decision

Sociocultural memory development research drives new directions in gadgetry science

2019 ◽  
Vol 42 ◽  
Author(s):  
Penny Van Bergen ◽  
John Sutton
Keyword(s):  
Episodic Memory ◽  
Autobiographical Memory ◽  
Developmental Psychology ◽  
Cross Cultural ◽  
Memory Development ◽  
Development Research ◽  
Cultural Research ◽  
New Directions ◽  
Cross Cultural Research

Abstract Sociocultural developmental psychology can drive new directions in gadgetry science. We use autobiographical memory, a compound capacity incorporating episodic memory, as a case study. Autobiographical memory emerges late in development, supported by interactions with parents. Intervention research highlights the causal influence of these interactions, whereas cross-cultural research demonstrates culturally determined diversity. Different patterns of inheritance are discussed.

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