DEVELOPING SOCIAL MEDIA MARKETING STRATEGIES: A CROSS-CULTURAL COMPARISON

Global Fashion Management Conference ◽

10.15444/gmc2020.10.01.02 ◽

2020 ◽

Vol 2020 ◽

pp. 1328-1328

Author(s):

Fang Fang Li ◽

Keyword(s):

Social Media ◽

Marketing Strategies ◽

Cross Cultural ◽

Social Media Marketing ◽

Cultural Comparison ◽

Cross Cultural Comparison

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A Cross-Cultural Comparison of the Accuracy of Personality Judgements Made Through Social Media

Advances in Intelligent Systems and Computing - Advances in Cross-Cultural Decision Making ◽

10.1007/978-3-319-60747-4_1 ◽

2017 ◽

pp. 3-12

Author(s):

Mark Turner ◽

Eeven Chin

Keyword(s):

Social Media ◽

Cross Cultural ◽

Cultural Comparison ◽

Cross Cultural Comparison

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Social Media Use, Body Image, and Psychological Well-Being: A Cross-Cultural Comparison of Korea and the United States

Journal of Health Communication ◽

10.1080/10810730.2014.904022 ◽

2014 ◽

Vol 19 (12) ◽

pp. 1343-1358 ◽

Author(s):

Hye-Ryeon Lee ◽

Hye Eun Lee ◽

Jounghwa Choi ◽

Jang Hyun Kim ◽

Hae Lin Han

Keyword(s):

United States ◽

Social Media ◽

Media Use ◽

The United States ◽

Cross Cultural ◽

Cultural Comparison ◽

Social Media Use ◽

Cross Cultural Comparison

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How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences

Journal of Marketing Communications ◽

10.1080/13527266.2013.797773 ◽

2013 ◽

Vol 20 (1-2) ◽

pp. 103-116 ◽

Author(s):

Kendall Goodrich ◽

Marieke de Mooij

Keyword(s):

Social Media ◽

Cross Cultural ◽

Purchase Decision ◽

Cultural Comparison ◽

Cross Cultural Comparison

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Online Vanity Fair? A cross-cultural comparison of social media use, motives, and narcissism

PsycEXTRA Dataset ◽

10.1037/e566852014-001 ◽

2014 ◽

Author(s):

Jose Lara-Ruiz ◽

Hugh D. Leonard ◽

Tim Blumer

Keyword(s):

Social Media ◽

Media Use ◽

Cross Cultural ◽

Cultural Comparison ◽

Social Media Use ◽

Vanity Fair ◽

Cross Cultural Comparison

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A cross-cultural comparison: the socio-technical affordances of social media as a professional learning tool for teachers

Teacher Development ◽

10.1080/13664530.2021.1895881 ◽

2021 ◽

pp. 1-18

Author(s):

Sarah Prestridge ◽

Lokita Purnamika Utami ◽

Katherine Main

Keyword(s):

Social Media ◽

Professional Learning ◽

Cross Cultural ◽

Cultural Comparison ◽

Learning Tool ◽

Cross Cultural Comparison

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How ‘social’ are social media? A cross-cultural comparison of online and oﬄine purchase decision inﬂuences

Word of Mouth and Social Media ◽

10.4324/9781315776279-12 ◽

2016 ◽

pp. 114-127

Keyword(s):

Social Media ◽

Cross Cultural ◽

Purchase Decision ◽

Cultural Comparison ◽

Cross Cultural Comparison

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Seeking and sharing health information on social media: A net valence model and cross-cultural comparison

Technological Forecasting and Social Change ◽

10.1016/j.techfore.2016.07.021 ◽

2018 ◽

Vol 126 ◽

pp. 28-40 ◽

Author(s):

Yibai Li ◽

Xuequn Wang ◽

Xiaolin Lin ◽

Mohammad Hajli

Keyword(s):

Social Media ◽

Health Information ◽

Cross Cultural ◽

Cultural Comparison ◽

Cross Cultural Comparison

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Cross-Cultural Comparison of Social Media Usage in the Wine Industry: Differences between the United States and Germany

Successful Social Media and Ecommerce Strategies in the Wine Industry ◽

10.1057/9781137602985_9 ◽

2016 ◽

pp. 154-166 ◽

Author(s):

Carsten Hoffmann ◽

Gergely Szolnoki ◽

Liz Thach

Keyword(s):

United States ◽

Social Media ◽

The United States ◽

Cross Cultural ◽

Wine Industry ◽

Cultural Comparison ◽

Media Usage ◽

Cross Cultural Comparison

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Social media use for travel purposes: a cross cultural comparison between Portugal and the UK

Information Technology & Tourism ◽

10.1007/s40558-017-0074-7 ◽

2017 ◽

Vol 17 (2) ◽

pp. 161-181 ◽

Author(s):

Suzanne Amaro ◽

Paulo Duarte

Keyword(s):

Social Media ◽

Media Use ◽

Cross Cultural ◽

Cultural Comparison ◽

Social Media Use ◽

Cross Cultural Comparison ◽

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Online engagement in social media: A cross-cultural comparison

Computers in Human Behavior ◽

10.1016/j.chb.2019.03.014 ◽

2019 ◽

Vol 97 ◽

pp. 137-150 ◽

Author(s):

Xuequn Wang ◽

Zilong Liu

Keyword(s):

Social Media ◽

Cross Cultural ◽

Cultural Comparison ◽

Cross Cultural Comparison ◽

Online Engagement

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