scholarly journals Traffic modelling of the video-on-demand service through NS-3

DYNA ◽  
2017 ◽  
Vol 84 (202) ◽  
pp. 55-64 ◽  
Author(s):  
Wilmar Yesid Campo-Muñoz ◽  
Evelio Astaiza-Hoyos ◽  
Luis Freddy Muñoz-Sanabria
Keyword(s):  
Video Streaming ◽  
Video On Demand ◽  
Traffic Modelling ◽  
On Demand ◽  
Demand Service

La principal característica del servicio de video bajo demanda a través de la tecnología de video streaming es el consumo de grandes anchos de banda, por lo que los planificadores de redes deben considerar este servicio en el momento de dimensionar dichas redes. Para alcanzar esta meta, una de las herramientas es la ingeniería de tráfico y sus modelos asociados. Así, este artículo presenta un modelo de tráfico basado en la simulación por eventos discretos y desarrollado a través del software de código abierto y de investigación en redes, denominado ns-3. Se describen las abstracciones de los elementos de red, y el proceso de construcción de diferentes escenarios de evaluación, independiente de las características del servicio que se desee analizar, y la recolección y visualización gráfica de estadísticas. Finalmente se presentan los análisis de los parámetros de desempeño que permiten obtener las características mínimas de red para soportar el servicio.

scholarly journals KOMUNIKASI PEMASARAN LAYANAN VIDEO STREAMING DAN ON DEMAND MNC GROUP (STUDI KASUS: APLIKASI RCTI+)

2022 ◽  
Vol 6 (1) ◽  
Author(s):  
Rizky Ramadhan Putra ◽  
Zinggara Hidayat
Keyword(s):  
Video Streaming ◽  
Video On Demand ◽  
Marketing Communication ◽  
Chief Operating Officer ◽  
On Demand ◽  
Video Viewing ◽  
Streaming Services ◽  
Tv Shows ◽  
Streaming Service ◽  
Demand Service

Current TV and video viewing patterns have changed. Viewers were not completely fixated by broadcast hours and broadcast times. In the internet era, people can watch TV anytime and anywhere. Besides, we do not necessarily watch TV shows from the TV set but our smartphone or laptop gadget. Video streaming services are now increasingly popular in various circles because it can be accessed quickly, anytime, and anywhere. As a significant media business in Indonesia, MNC Group is widening its market presence by launching RCTI+ to gain a large share in digital advertising. To complement its already strong FTA position, RCTI+, a multi-application, including the streaming TV and Video on Demand service, is expected to be Indonesia's most extensive streaming service. How marketing communication in the digitization process since MNC Media must reach a new audience is the digital audience. This article will examine how MNC Media conducts communication marketing in the digitization process in its television business by building RCTI+ to reach its new audiences or digital audiences. This paper used the Descriptive Qualitative method, and this research collects data by interviewing the Chief Operating Officer and Dept. Head of Promotion RCTI+, conducting literature and document studies. Based on the research results, RCTI+ integrates its promotional pillars acquisition and retention, running simultaneously to harmonize its marketing communication.  RCTI+ strives to build a brand and profitable relationships with customers through these two pillars to create brand equity.

scholarly journals In between the global and the local: Mapping the geographies of Netflix as a multinational service

2020 ◽  
pp. 136787792095316
Author(s):  
Amanda D Lotz
Keyword(s):  
Video Streaming ◽  
Video On Demand ◽  
On Demand ◽  
Competitive Environments ◽  
Video Distribution ◽  
Streaming Services ◽  
Revenue Models ◽  
Technological Affordances

The different technological affordances and revenue models of subscriber-funded, internet-distributed video streaming services have altered the competitive environments of audiovisual services. One category of these services, multinational SVODs (subscription video on demand), are changing the dynamics of transnational video distribution. Although having subscribers and offices, and commissioning content from many countries, are obvious measures of these services’ multinational status, the extent to which the distinct affordances of these services diminish the national lens through which all other international television trade occurs may be the most profound measure. The article explores how this too becomes a distinguishing competitive tool for Netflix that enables uncommon content strategies, such as the ability to program for tastes and sensibilities too small to effectively form a viable market for services limited by national reach.

Pyramid broadcasting for video-on-demand service

1995 ◽  
Author(s):  
Subramani Viswanathan ◽  
Tomasz Imielinski
Keyword(s):  
Video On Demand ◽  
On Demand ◽  
Demand Service

Metropolitan area video-on-demand service using pyramid broadcasting

1996 ◽  
Vol 4 (4) ◽  
pp. 197-208 ◽  
Author(s):  
S. Viswanathan ◽  
T. Imielinski
Keyword(s):  
Metropolitan Area ◽  
Video On Demand ◽  
On Demand ◽  
Demand Service
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