scholarly journals KOMUNIKASI PEMASARAN LAYANAN VIDEO STREAMING DAN ON DEMAND MNC GROUP (STUDI KASUS: APLIKASI RCTI+)

2022 ◽  
Vol 6 (1) ◽  
Author(s):  
Rizky Ramadhan Putra ◽  
Zinggara Hidayat
Keyword(s):  
Video Streaming ◽  
Video On Demand ◽  
Marketing Communication ◽  
Chief Operating Officer ◽  
On Demand ◽  
Video Viewing ◽  
Streaming Services ◽  
Tv Shows ◽  
Streaming Service ◽  
Demand Service

Current TV and video viewing patterns have changed. Viewers were not completely fixated by broadcast hours and broadcast times. In the internet era, people can watch TV anytime and anywhere. Besides, we do not necessarily watch TV shows from the TV set but our smartphone or laptop gadget. Video streaming services are now increasingly popular in various circles because it can be accessed quickly, anytime, and anywhere. As a significant media business in Indonesia, MNC Group is widening its market presence by launching RCTI+ to gain a large share in digital advertising. To complement its already strong FTA position, RCTI+, a multi-application, including the streaming TV and Video on Demand service, is expected to be Indonesia's most extensive streaming service. How marketing communication in the digitization process since MNC Media must reach a new audience is the digital audience. This article will examine how MNC Media conducts communication marketing in the digitization process in its television business by building RCTI+ to reach its new audiences or digital audiences. This paper used the Descriptive Qualitative method, and this research collects data by interviewing the Chief Operating Officer and Dept. Head of Promotion RCTI+, conducting literature and document studies. Based on the research results, RCTI+ integrates its promotional pillars acquisition and retention, running simultaneously to harmonize its marketing communication.  RCTI+ strives to build a brand and profitable relationships with customers through these two pillars to create brand equity.

scholarly journals Netflix and L2 learning: A case study

2018 ◽  
Vol 26 (2) ◽  
pp. 30 ◽  
Author(s):  
Gilbert Dizon
Keyword(s):  
Language Learning ◽  
Video Streaming ◽  
Video On Demand ◽  
L2 Motivation ◽  
Video Viewing ◽  
L2 Learning ◽  
Efl Students ◽  
Streaming Services ◽  
Streaming Service

<p>The evolving video viewing habits of consumers combined with advances in mobile technology have resulted in the growth of video on demand (VOD) services. While these video streaming services potentially offer several benefits for L2 learners, little is known about them in the context of language learning. Thus, this study fills this gap in the literature by examining EFL students’ views of Netflix, the leading provider of subscription VOD. The study also investigates the extent to which EFL learners use Netflix for L2 learning and the means by which they access the service. Nine Japanese EFL students participated in the study and were given three months to use Netflix. The participants were then interviewed to obtain their opinions of the video streaming service. Four themes were extracted from the interview data: (1) enhanced learning effectiveness, (2) increased L2 motivation, (3) better access to L2 knowledge, and (4) hindered convenience. It was also found that the learners watched primarily through mobiles devices rather than PCs, and viewed more L2 titles than L1 programming. These results illustrate that subscription VOD has the potential to foster L2 learning and underscore the necessity for more research into their use for language learning.</p>

scholarly journals In between the global and the local: Mapping the geographies of Netflix as a multinational service

2020 ◽  
pp. 136787792095316
Author(s):  
Amanda D Lotz
Keyword(s):  
Video Streaming ◽  
Video On Demand ◽  
On Demand ◽  
Competitive Environments ◽  
Video Distribution ◽  
Streaming Services ◽  
Revenue Models ◽  
Technological Affordances

The different technological affordances and revenue models of subscriber-funded, internet-distributed video streaming services have altered the competitive environments of audiovisual services. One category of these services, multinational SVODs (subscription video on demand), are changing the dynamics of transnational video distribution. Although having subscribers and offices, and commissioning content from many countries, are obvious measures of these services’ multinational status, the extent to which the distinct affordances of these services diminish the national lens through which all other international television trade occurs may be the most profound measure. The article explores how this too becomes a distinguishing competitive tool for Netflix that enables uncommon content strategies, such as the ability to program for tastes and sensibilities too small to effectively form a viable market for services limited by national reach.

scholarly journals Enhancing Scalability in On-Demand Video Streaming Services for P2P Systems

2012 ◽  
Vol 2012 ◽  
pp. 1-18
Author(s):  
R. Arockia Xavier Annie ◽  
P. Yogesh ◽  
A. Kannan
Keyword(s):  
Video Streaming ◽  
Video On Demand ◽  
Vital Role ◽  
The Internet ◽  
Internet Communication ◽  
P2p Systems ◽  
On Demand ◽  
Streaming Services ◽  
Video Model ◽  
Heterogeneous Consumers

Recently, many video applications like video telephony, video conferencing, Video-on-Demand (VoD), and so forth have produced heterogeneous consumers in the Internet. In such a scenario, media servers play vital role when a large number of concurrent requests are sent by heterogeneous users. Moreover, the server and distributed client systems participating in the Internet communication have to provide suitable resources to heterogeneous users to meet their requirements satisfactorily. The challenges in providing suitable resources are to analyze the user service pattern, bandwidth and buffer availability, nature of applications used, and Quality of Service (QoS) requirements for the heterogeneous users. Therefore, it is necessary to provide suitable techniques to handle these challenges. In this paper, we propose a framework for peer-to-peer- (P2P-) based VoD service in order to provide effective video streaming. It consists of four functional modules, namely, Quality Preserving Multivariate Video Model (QPMVM) for efficient server management, tracker for efficient peer management, heuristic-based content distribution, and light weight incentivized sharing mechanism. The first two of these modules are confined to a single entity of the framework while the other two are distributed across entities. Experimental results show that the proposed framework avoids overloading the server, increases the number of clients served, and does not compromise on QoS, irrespective of the fact that the expected framework is slightly reduced.

scholarly journals Traffic modelling of the video-on-demand service through NS-3

DYNA ◽  
2017 ◽  
Vol 84 (202) ◽  
pp. 55-64 ◽  
Author(s):  
Wilmar Yesid Campo-Muñoz ◽  
Evelio Astaiza-Hoyos ◽  
Luis Freddy Muñoz-Sanabria
Keyword(s):  
Video Streaming ◽  
Video On Demand ◽  
Traffic Modelling ◽  
On Demand ◽  
Demand Service

La principal característica del servicio de video bajo demanda a través de la tecnología de video streaming es el consumo de grandes anchos de banda, por lo que los planificadores de redes deben considerar este servicio en el momento de dimensionar dichas redes. Para alcanzar esta meta, una de las herramientas es la ingeniería de tráfico y sus modelos asociados. Así, este artículo presenta un modelo de tráfico basado en la simulación por eventos discretos y desarrollado a través del software de código abierto y de investigación en redes, denominado ns-3. Se describen las abstracciones de los elementos de red, y el proceso de construcción de diferentes escenarios de evaluación, independiente de las características del servicio que se desee analizar, y la recolección y visualización gráfica de estadísticas. Finalmente se presentan los análisis de los parámetros de desempeño que permiten obtener las características mínimas de red para soportar el servicio.

scholarly journals Rethinking International TV Flows Research in the Age of Netflix

2017 ◽  
Vol 19 (3) ◽  
pp. 241-256 ◽  
Author(s):  
Ramon Lobato
Keyword(s):  
Research Agenda ◽  
Video On Demand ◽  
Global Media ◽  
Critical Questions ◽  
On Demand ◽  
Content Diversity ◽  
Streaming Services ◽  
Media Flows

This article considers how established methodologies for researching television distribution can be adapted for subscription video-on-demand (SVOD) services. Specifically, I identify a number of critical questions—some old, some new—that can be investigated by looking closely at SVOD catalogs in different countries. Using Netflix as an example, and drawing parallels with earlier studies of broadcast and cinema schedules, I ask what Netflix’s international catalogs can tell us about content diversity within streaming services, and how this can be connected to longer traditions of debate about the direction and intensity of global media flows. Finally, I describe what a research agenda around Netflix catalogs might look like, and assess the utility of various kinds of data within such a project (as well as some methodological pitfalls).

Netflix, Amazon, and branded television content in subscription video on-demand portals

2017 ◽  
Vol 40 (5) ◽  
pp. 725-741 ◽  
Author(s):  
Michael L Wayne
Keyword(s):  
Brand Equity ◽  
Video On Demand ◽  
Press Coverage ◽  
Recent Past ◽  
Industrial Practice ◽  
On Demand ◽  
Television Network ◽  
Television Content ◽  
The Us ◽  
Streaming Service

Branding has been described as the defining industrial practice of television’s recent past. This article examines publicly available industry documents, trade press coverage, and executive interviews to understand the place of traditional television network branding in subscription video on-demand (SVOD) portals as represented by Amazon and Netflix. Focusing on materials relating to licensed rather than original content and this content’s role within the US domestic SVOD market, two distinct approaches emerge. For Amazon, the brand identities of some television networks act as valuable lures drawing customers into its Prime membership program. For Netflix, linear television networks are competitors whose brand identities reduce Netflix’s own brand equity. Ultimately, Amazon’s efforts to build a streaming service alongside network brand identities and Netflix’s efforts to build its own brand at the expense of such identities demonstrate the need to think about contemporary television branding as an ongoing negotiation between established and emerging practices.

scholarly journals The Effect of Binge-Watching on the Subscription of Video on Demand: Results from Randomized Experiments

2020 ◽  
Vol 31 (4) ◽  
pp. 1337-1360
Author(s):  
Miguel Godinho de Matos ◽  
Pedro Ferreira
Keyword(s):  
Field Experiments ◽  
Video On Demand ◽  
Control Group ◽  
Random Set ◽  
Randomized Experiments ◽  
Short Term ◽  
On Demand ◽  
Negative Effect ◽  
Tv Shows ◽  
Supply Costs

We analyze outcomes of two randomized field experiments to study the effect of binge-watching on subscription to video on demand. In both cases, we offered access to subscription video on demand (SVoD) to a random set of households for several weeks and used another random set of households as control group. In both cases, we find that the households induced to binge-watch TV shows are less likely to pay for SVoD after the free trials. Our results suggest that induced binge-watchers deplete the content of interest to them very quickly, which reduces their short-term willingness to pay for SVoD. We also show that carefully crafted recommendation reminders aimed at widening the preferences of consumers for content offset the negative effect of binge-watching and lessen the concerns of binge-watchers with lack of content refresh, and thus these reminders may help content providers manage supply costs, which may otherwise become prohibitive with frequent updates to SVoD catalogs.

Pyramid broadcasting for video-on-demand service

1995 ◽  
Author(s):  
Subramani Viswanathan ◽  
Tomasz Imielinski
Keyword(s):  
Video On Demand ◽  
On Demand ◽  
Demand Service
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