The research the purpose of which was in estimation of quality and competitiveness of dishwashing liquids was carried out. The research was carried out with expert-graphic method. In the article the results of efficiency estimation of dishwashing liquids by means of carrying out “plate’ test, and the results of expert estimation of marking informativeness, design and package convenience and price are presented. On the basis of score estimation of quality indicators and competitiveness of dishwashing means the competitiveness radar was constructed.