A study of consumer awareness on the advertorial Internet Newspaper : focus on the message involvement, miscomprehension, and attitude

Consumers’ interest in organic products is increasing globally. As IFOAM 2016 report, only 1.2 % of the land has been utilized in organic agriculture method. The overall organic market has achieved 89.7 billion $ in 2016 in that, & 48.4 a billion in sales accounted for the USA and German alone. Total registered organic producer in the worldwide is 2.7 million in that India is the leading country which has 835,200 organic producers. But many of them are a small farmer, and they had shared 1.49 million hectares only. The Government of India (GOI) and the state governments have taken several steps to improve the regulatory mechanism and frame several schemes to incentivize organic farming. 2017 December, Food Standards and Safety Authority of India (FSSAI) have recognized both the certification systems (NPOP and PGS-India) valid for organic food products. From these steps, GOI has tried to create confidence in the organic products, so that, domestic consumers and export countries can trust Indian organic products. But still, the organic sector in India suffered from some unique characteristic that is the absence of proper branding, package, consumer awareness, purchasing power, and supply chain issues (Agarwal, 2018).

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A Study On Consumer Awareness Towards Siddha Medicine In Dharmapuri City

Restaurant Business ◽

10.26643/rb.v118i12.12582 ◽

2019 ◽

Vol 118 (12) ◽

pp. 16-23

Author(s):

M. Chitra ◽

Dr. C. Madhesh

Keyword(s):

South India ◽

T Test ◽

Statistical Techniques ◽

Consumer Awareness ◽

Chi Square ◽

Modern Era ◽

Palm Leaf

Siddha is considered to be one of the oldest medicines with its own benefits. In this modern era, people are more aware towards their health. At many circumstances of illness, people use Siddha medicines to cure their disease. Siddha is preferred for its own specialties. This paper has attempted to reveal the awareness towards Siddha medicines taking 52 respondents from Dharmapuri City. The results were analysed by using various statistical techniques like percentage analysis, chi-square and t test. Siddha focuses on the eight supernatural powers called as ‘Ashtaamahasiddhi’ and those who achieved these powers were known as siddhars. Hence it is called as siddha medicine. The siddhars knowledge was found in palm leaf manuscripts and their fragments were found in some parts of south India.

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Consumer Awareness, Consumer Protection, Service Quality and Loyalty: The Case of Long-term Insurance Consumers in Namibia

Restaurant Business ◽

10.26643/rb.v118i8.7507 ◽

2019 ◽

Vol 118 (8) ◽

pp. 172-189

Author(s):

Magreth B Tjizumaue ◽

Krishna Govender

Keyword(s):

Service Quality ◽

Consumer Protection ◽

Structural Equation ◽

Insurance Industry ◽

Business Practices ◽

Consumer Awareness ◽

Growth And Survival ◽

Term Insurance ◽

Protection Legislation

Due to the absence of appropriate Consumer Protection legislation in Namibia, there seems to be a lack of consumer protection, which may result in consumers being exploited. Since the literature reveals that Consumer Awareness, Consumer Protection, Service Quality and Customer Satisfaction influence Customer Loyalty, the aforementioned relationship was explored among consumers of long-term insurance products in Namibia. The researcher embedded the study in the Services Marketing and User’s Satisfaction/Dissatisfaction theory and developed a framework for creating a more aware consumer and thus contribute to the growth and survival of the long-term insurance industry in Namibia. A survey was conducted using a questionnaire, among a judgmental sample of 407 long-term insurance consumers in Namibia and Structural Equation Modelling was used to analyse (eight) hypothesized relationships among the research constructs alluded to in the title of this study. In summary, it was ascertained that if the customers are fully aware (have sufficient knowledge of the products and their consumer rights), they will feel protected against unfair business practices. Furthermore, if they perceive having received quality services, they are more likely to be satisfied with the service provider and will therefore, remain loyal.

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